Market Trends of North America Wheat Protein Industry
This section covers the major market trends shaping the North America Wheat Protein Market according to our research experts:
Growing Demand For Plant Derived Ingredients
The unceasing innovation and developments in the protein market have been tapping the emerging food and beverage industries. Plant-derived vegan proteins in the food ingredients market have emerged as a boon for businesses dedicating operations for vegan products. Moreover, the rising vegan population in the region remains the primary factor boosting the market studied. Underlying concerns about animal welfare majorly influences consumers to switch to a proclaimed healthier diet, as does the longing for people to manage their weight. This scenario welcomes progressive food product launches, eventually uplifting the demand for cruelty-free natural food colorants, preservatives, and other ingredients.
United States Holds A Prominent Share in The Market
The demand for plant proteins is growing at a fast rate in the country, owing to change in lifestyle, lack of balanced dietary intake, and improved R&D, in order to develop new kinds of plant-protein enriched products. The United States continues to capture the largest market share for wheat protein. The demand for processed and low cholesterol foods has paved the way for the plant-based protein market, in the region. Nowadays, consumers are switching to other alternative products, such as green label food products, coupled with raising awareness of healthy and plant-based products, due to an increase in the availability of counterfeit products in the market. This innovative product line of ready-to-eat products with no compromise in taste and texture has, in turn, boosted the wheat protein market.
