Market Size of north america yogurt Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 15.66 Billion |
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Market Size (2029) | USD 18.2 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 3.05 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Yogurt Market Analysis
The North America Yogurt Market size is estimated at 15.66 billion USD in 2024, and is expected to reach 18.2 billion USD by 2029, growing at a CAGR of 3.05% during the forecast period (2024-2029).
15.66 Billion
Market Size in 2024 (USD)
18.2 Billion
Market Size in 2029 (USD)
2.10 %
CAGR (2017-2023)
3.05 %
CAGR (2024-2029)
Largest Market by Country
73.37 %
value share, United States, 2023
Increasing demand for yogurt in United States is due to elevating indulgence for exotic flavors and inclination towards health consciousness, captivating the growth.
Largest Market by Distribution Channel
96.22 %
value share, Off-Trade, 2023
The product assortment and shelf space in off-trade retail channels is allowing consumers to compare the products, which has emerged to be one of the major factor driving segmental growth.
Fastest-growing Market by Country
3.11 %
Projected CAGR, Mexico, 2024-2029
Increasing consumption of low fat healthy products with demand driven with influencing dairy consumption in the country, is anticipated to drive the segment in forecasted period.
Fastest-growing Market by Distribution Channel
3.12 %
Projected CAGR, Off-Trade, 2024-2029
The technological advancements making freedom to browse digital catalogs without any hurry in a priceless way is driving off-trade retail channels through Online stores.
Leading Market Player
27.13 %
market share, Danone SA, 2022
Danone S.A.'s unique offerings in flavored yogurts which includes black cherry, golden honey, luscious blueberry, tropical mango, and vanilla flavours is making it market leader.
Availability of yogurt in different flavors is increasing the market growth
- The North American distribution channel witnessed a growth of 1.38% in 2022 compared to 2021. The growth is attributed to the availability of a wide range of flavors in the yogurt segment. Retailers also offer a wide variety of brands under the yogurt section. In 2021, in the United States, strawberry-flavored yogurt was preferred by 8% of the population, followed by vanilla and blueberry (both 4%), peach (3%), and mango (2%). Due to the demand for distribution channels in the North American region, this industry is expected to rise by 5.08% in 2025.
- Supermarkets and hypermarkets have larger spaces and shelves to store their products. As a result, under the off-trade retailing modes, supermarkets and hypermarkets dominate the country's overall distribution channel by holding a share of 75.35%. Some of these supermarkets and hypermarkets nationwide are Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc., among others. These retailers are providing dairy products at varied prices (low, medium, and high). The base selling price of yogurt in the United States is USD 4.97 to as high as USD 85.
- In North America, consumers majorly prefer out-house consumption. In 2022, it was observed that 23.1 million individuals were consuming food outside at least once a week in the United States. The total number of restaurants in the corresponding country was estimated at 1.05 million in 2020. As a result, on-trade retailing modes have gained popularity in the last five years in North America. In this region, under the on-trade retailing mode, the yogurt segment held a share of 86.93% when compared with other dairy products in 2022.
The United States accounted for the highest sales of Yogurt in the region
- By country, the United States is the leading market for yogurt in the region, and it is anticipated to increase its sales value by 8.2% in 2024 compared to 2021. Constant product launches are one of the major factors promoting the sales of yogurts in the country because American consumers are highly open to trying new products. As of 2021, the yogurt launches increased to 7%, up from 2% the year before.
- Among the overall yogurt segment, flavored yogurt holds the maximum share in the region. Flavored yogurt is nutrient dense and provides various nutritional benefits. Most flavored yogurts are around 170 calories and contain 5-7 grams of protein. Flavored Greek yogurt contains around 120 calories and 12 grams of protein per 5.3 oz serving. There are various types of flavored yogurt, including vanilla, plain, strawberry blend, and peach, among others. Strawberry has been the most preferred choice of flavored yogurt among consumers in the United States. As of 2022, in the United States, 27% of yogurt/yogurt drink consumers state that seeing a new flavor inspired them to buy it.
- Canada is the second-leading market for yogurt in the region. In the per capita consumption of yogurt, Canada topped the place. Fortified yogurt is one of Canada's most popular dairy products due to consumers' increased interest in ingredients such as probiotics. As of 2022, the per capita consumption of yogurt stands at about 11.96 kg per person, which is higher than the per capita consumption of yogurt in the United States. In Canada, a higher prevalence of yogurt consumption was noted among children aged 2-5 years, at 47%, followed by adults aged 19-54 years, at 18%.
North America Yogurt Industry Segmentation
Flavored Yogurt, Unflavored Yogurt are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The North American distribution channel witnessed a growth of 1.38% in 2022 compared to 2021. The growth is attributed to the availability of a wide range of flavors in the yogurt segment. Retailers also offer a wide variety of brands under the yogurt section. In 2021, in the United States, strawberry-flavored yogurt was preferred by 8% of the population, followed by vanilla and blueberry (both 4%), peach (3%), and mango (2%). Due to the demand for distribution channels in the North American region, this industry is expected to rise by 5.08% in 2025.
- Supermarkets and hypermarkets have larger spaces and shelves to store their products. As a result, under the off-trade retailing modes, supermarkets and hypermarkets dominate the country's overall distribution channel by holding a share of 75.35%. Some of these supermarkets and hypermarkets nationwide are Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc., among others. These retailers are providing dairy products at varied prices (low, medium, and high). The base selling price of yogurt in the United States is USD 4.97 to as high as USD 85.
- In North America, consumers majorly prefer out-house consumption. In 2022, it was observed that 23.1 million individuals were consuming food outside at least once a week in the United States. The total number of restaurants in the corresponding country was estimated at 1.05 million in 2020. As a result, on-trade retailing modes have gained popularity in the last five years in North America. In this region, under the on-trade retailing mode, the yogurt segment held a share of 86.93% when compared with other dairy products in 2022.
| Product Type | |
| Flavored Yogurt | |
| Unflavored Yogurt |
| Distribution Channel | |||||||||
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| On-Trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
North America Yogurt Market Size Summary
The North America yogurt market is experiencing a steady expansion, driven by a diverse range of flavors and the availability of various brands across retail channels. Supermarkets and hypermarkets dominate the distribution landscape, offering substantial shelf space for yogurt products. These retail giants, including Walmart, Target, and Costco, provide a wide price range for yogurt, catering to different consumer segments. The market is characterized by a significant preference for flavored yogurt, with strawberry being the most popular choice among consumers in the United States. The on-trade retailing mode, where yogurt is consumed outside the home, has gained traction, reflecting the growing trend of dining out. The United States leads the market, with constant product innovations and a high openness to new flavors driving sales. Canada follows closely, with a notable per capita consumption of yogurt, particularly fortified varieties, due to the increasing interest in health benefits like probiotics.
The yogurt market in North America is marked by a fragmented landscape with major players such as Danone SA, FAGE USA Dairy Industry Inc., and Groupe Lactalis SA holding significant shares. The market's growth is supported by the rising consumer awareness of yogurt's nutritional benefits, including its high protein content, making it a popular choice for meals and snacks throughout the day. The introduction of new products and flavors continues to stimulate consumer interest and consumption. Yogurt is marketed as a versatile product, available in various forms such as drinks, frozen goods, and desserts, often fortified with additional nutrients. This strategic positioning, along with partnerships and expansions by key companies, underscores the dynamic nature of the North American yogurt market, poised for continued growth in the coming years.
North America Yogurt Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Product Type
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1.1.1 Flavored Yogurt
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1.1.2 Unflavored Yogurt
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 By Sub Distribution Channels
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1.2.1.1.1 Convenience Stores
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1.2.1.1.2 Online Retail
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1.2.1.1.3 Specialist Retailers
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1.2.1.1.4 Supermarkets and Hypermarkets
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1.2.1.1.5 Others (Warehouse clubs, gas stations, etc.)
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1.2.2 On-Trade
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Yogurt Market Size FAQs
How big is the North America Yogurt Market?
The North America Yogurt Market size is expected to reach USD 15.66 billion in 2024 and grow at a CAGR of 3.05% to reach USD 18.20 billion by 2029.
What is the current North America Yogurt Market size?
In 2024, the North America Yogurt Market size is expected to reach USD 15.66 billion.
