Market Trends of north america ready to drink coffee Industry
Consumers are increasingly seeking convenient and portable beverage options to fit their busy lifestyles, thereby driving segment sales
- RTD coffee consumption is particularly high the age group of 18 to 39-year consumers. It was observed that in 2022, an average of american worker has a tendency to spent over USD 14.15 per week.
- n the North American region, Gen Z and Millennial consumers professed the highest brand loyalty among other age groups. 73% of United States consumers consider themselves “loyal” to certain retailers, brands, and stores.
- Inflation has affected every aspect of coffee businesses, including green coffee prices and transportation costs. Pandemic-related supply chain challenges have contributed to inflation and increased wholesale coffee prices. However, the market stood steady with players maintaining the prices to an economical level.
- In the US, there is a wide variety of RTD coffee available, ranging from commercial brands to artisan and gourmet options, allowing consumers to choose from a variety of flavors. It is important to note that RTD coffee has a significant place in the United States market, particularly as a substitute for hot coffee.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Packaging innovation is a driving factor aimed at reducing environmental impact and improving the sustainability of the coffee supply chain
- Brands are focusing on sourcing high-quality coffee beans combined with maintaining consistency by employing rigorous standards and practices
