Market Size of Oat-Based Snacks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.74 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Oat-Based Snacks Market Analysis
The global oat-based snacks market is anticipated to reach a CAGR of 4.74% during the forecast period.
- Oats are healthy butnot very easy to consume as it is. Consumers associate the taste of oats to be blandand they need to be cooked. However, there is considerable consumer awareness about the nutritious properties of oats and hence oat-based snacks can be an easy substitute for porridge owing to the high fiber and antioxidant content.They are a gluten-free whole grain and a great source of important vitamins andminerals too.
- Oats are extremely nutritious and have been made consumption-friendly in the form of numerous products that promoteweight loss, lower blood sugar levels and reduced risks of heart disease. Thus, the multiple health benefits offered by oats are so far expected to drivethe market of oat-based snacks.
- Owing to the growing demand, the snack bar product type segment is forecastedto account for the maximumrevenue share in the global oat-based snackmarket in 2018.
Oat-Based Snacks Industry Segmentation
The global oat-based snack market is segmented by product type into snack bars, puffs, cookies, and crackers & toasties. Based on the distribution channel, the market can be classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Furthermore, the market is segmented on the basis of geography.
| By Product Type | |
| Snack bars | |
| Puffs | |
| Cookies | |
| Crackers and Toasties |
| By Distribution Channel | |
| Hypermarkets and Supermarkets | |
| Convenience stores | |
| Specialist stores | |
| Online stores | |
| Others |
| Geography | |||||||||
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Oat-Based Snacks Market Size Summary
The oat-based snacks market is experiencing a steady growth trajectory, driven by the increasing consumer awareness of the health benefits associated with oats. These snacks offer a convenient alternative to traditional oat consumption methods, such as porridge, due to their high fiber and antioxidant content. As a gluten-free whole grain, oats are rich in essential vitamins and minerals, making them an attractive option for health-conscious consumers. The market is further bolstered by the rising demand for products that promote weight loss, lower blood sugar levels, and reduce heart disease risks. The snack bar segment, in particular, is expected to capture a significant share of the market, reflecting the growing preference for convenient and nutritious snack options.
The demand for plant-based and vegan diets has also contributed to the market's expansion, with consumers seeking organic, multigrain, and whole grain snacks. Oat-based snacks have gained popularity due to their cost-effectiveness and alignment with these consumer preferences. The North American region, in particular, has a substantial segment of health-conscious consumers, prompting snack manufacturers to innovate and meet the demand for nutritious dietary options. The market is highly competitive, with major players like General Mills Inc., Kellogg, Nairn's Oatcakes, PepsiCo, Inc., and Abbott Laboratories leading the charge. These companies are expanding their product portfolios and distribution networks to cater to diverse consumer needs, while regional players continue to thrive, often operating as privately owned entities.
Oat-Based Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Snack bars
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2.1.2 Puffs
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2.1.3 Cookies
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2.1.4 Crackers and Toasties
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2.2 By Distribution Channel
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2.2.1 Hypermarkets and Supermarkets
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2.2.2 Convenience stores
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2.2.3 Specialist stores
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2.2.4 Online stores
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2.2.5 Others
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Oat-Based Snacks Market Size FAQs
What is the current Oat-Based Snacks Market size?
The Oat-Based Snacks Market is projected to register a CAGR of 4.74% during the forecast period (2024-2029)
Who are the key players in Oat-Based Snacks Market?
General Mills Inc., Kellogg NA Co., Nairn's Oatcakes, PepsiCo, Inc. and Abbott Laboratories are the major companies operating in the Oat-Based Snacks Market.
