Market Trends of Oat-Based Snacks Industry
This section covers the major market trends shaping the Oat-Based Snacks Market according to our research experts:
Demand for Functional Claim Carrying Snacks
With an inclination toward plant-based products and a vegan diet, there has also been a demand for nutritious snacks. Some of the prominent consumer demands focus on organic and multigrain, and wholegrain snacks. Oat-based snacks thus evolved the market due to their low production costs and compliance with the demands. For example, starting as homemade oat bars for the family as a mother-daughter tradition, Simply Delicious, Inc. came up as an oat snack bar manufacturing company in 2003 with the business name Bobo's and has since then been achieving heights with their product offerings.
The Global Oat Based Snack Market is Dominated by North America
There has been a large segment of health-conscious consumers in the North American region, which is, consecutively generating the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high competition among the major players in North America, the manufacturers are launching healthier snacks to outstand in the market. Reprioritizing the products is the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, PepsiCo, Inc. came up with Quaker, a brand that specializes in oat-based snacks including breakfast meals, snack bars, toasties, mini sandwiches and more.
