Market Trends of Oat Protein Industry
This section covers the major market trends shaping the Oat Protein Market according to our research experts:
The Beverages Segment Registers the Fastest Growth Rate
The beverages segment of the market is expected to garner a significant revenue share over the forecast period. This growth is in line with the rise in consumption of plant protein-based beverages across the developed economies. The rise in consumer interest in increasing protein intake, increase in demand for clean labeling and products that offer ease of digestion and compatibility with the vegetarian and vegan lifestyle, and the need or desire to avoid allergens are some of the key factors expected to play significant roles in determining the demand for oat protein across the beverages segment of the market.
The United States Dominates the Oat Protein Market
According to the study conducted by FAO, in the United States, oats are the third most important grain crop. Additionally, the study stated that oat protein was seventh, in terms of the volume of production, after maize, rice, wheat, barley, sorghum, and millet. It is primarily consumed to reduce the risk of heart diseases, by reducing the cholesterol level in the body. For instance, Fazer Mills, an international family-owned company, offers Fazer Aurora Oat Beta Glucan, a natural-colored plant-based protein that contains the highest concentration of oats. It reduces cholesterol levels and provides digestive benefits.
