Oats Market Size (2024 - 2029)

The oats market is experiencing growth driven by a shift in consumer lifestyles towards light and healthy meals, largely due to the high nutritive content of oats. The demand for convenience foods and the functional properties of oats, particularly as a breakfast option, are contributing to the market's expansion. Additionally, the trend for low-calorie, low-fat, and less-sugar food products is increasing the use of oats as a sugar or fat replacer. Health concerns and changing consumption patterns are prompting a demand for low-fat or low-calorie foods, while the rise in digestive issues and the need for preventative healthcare are boosting the demand for fiber and prebiotic-rich products. Furthermore, the growing geriatric population is also influencing the demand for healthy food options, thereby impacting the market size positively.

Home Market Analysis Food & Beverage Research Food Research Processed Food Research Oats Research Oats Market Market Size

Market Size of Oats Industry

Oats Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.22 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Oats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Oats Market Analysis

The Oats Market size is expected to grow from USD 4.39 billion in 2023 to USD 5.40 billion by 2028, at a CAGR of 4.22% during the forecast period (2023-2028).

  • The changing lifestyle of consumers, including the decision to opt for light and healthy meals, is driving the demand for oats. The high nutritive content of oats is the major driver of the market. Additionally, an increase in preference for healthy meals and demand for convenience food is also driving the oats market. Also, its added functional properties enhance its usage by consumers, and it is witnessed to be consumed majorly as a breakfast food.
  • Moreover, the working population's fast-paced lifestyle has catalyzed the demand for oats as breakfast cereals. Oats are gaining popularity as an alternative to sugar or fat that can retain moisture, enhance fiber, and stabilize food texture. The growing trend for low-calorie, low-fat, and less-sugar food products among consumers is increasing the demand for oats as a fat or sugar replacer ingredient.
  • The rising health concerns, rapidly changing lifestyle, and change in consumption pattern is increasing consumers' demand for low-fat or low-calorie food to maintain a healthy lifestyle and reduce the risk of various health problems such as obesity, cardiovascular diseases, cancer, and others.
  • The increasing gut problems coupled with the rise in demand for preventative healthcare products in countries such as China, India, and Japan are expected to result in increased demand for prebiotics products. Many people suffer from digestive problems such as pain, cramps, constipation, and bloating.
  • Moreover, certain conditions, such as gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and diverticulitis, have been growing in recent years. This rising prevalence of digestive diseases has generated the demand for fiber or prebiotic-rich food and beverage products.
  • According to the UN Department of Economic & Social Affairs (UN DESA), the share of older persons in the global population is expected to increase from 9.3 percent in 2020 to 16.3% in 2050. Thus, the increasing geriatric population worldwide has also increased the demand for healthy food.

Oats Industry Segmentation

Oats are whole-grain cereal (Avena sativa). They include a lot of vitamins, minerals, and antioxidants and are an excellent source of fiber, particularly beta-glucan.

The global oats market is segmented by product type, application, distribution channel, and geography. By form, the market is segmented into whole oats, oat groats, steel-cut oats, rolled oats, and flour. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product type
Whole Oats
Oat Groats
Steel-Cut Oats
Rolled Oats
Flour
Distribution Channel
Supermarket/Hypermarket
Convenience Stores/Grocery Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
Need A Different Region Or Segment?
Customize Now

Oats Market Size Summary

The oats market is experiencing significant growth, driven by changing consumer lifestyles that favor light and healthy meals. The high nutritional value of oats, coupled with their functional properties, has made them a popular choice, particularly as a breakfast option. The demand for oats is further bolstered by the increasing preference for low-calorie, low-fat, and less-sugar food products, as consumers seek healthier alternatives to sugar and fat. This trend is supported by rising health concerns and a shift towards preventative healthcare, especially in regions like Asia, where digestive health issues are prevalent. The growing geriatric population worldwide also contributes to the demand for oats, as they are seen as a beneficial dietary fiber that supports a healthy gut microbiome and reduces the risk of various diseases.

North America and Europe are leading the oats market, with North America holding a significant share due to the rising demand for healthier breakfast options amid increasing obesity and diabetes rates. Oats are particularly valued for their rich fiber content, which helps lower blood sugar levels, making them an excellent choice for diabetic patients. The market is competitive, with major players like PepsiCo, The Kellogg Company, and Nestle SA focusing on strategic expansions and product innovations to enhance their market presence. The introduction of new products, such as Quaker Oats Muesli and Kellogg's Pro Muesli, highlights the ongoing efforts to cater to the growing consumer interest in functional and nutritious food options.

Explore More

Oats Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product type

      1. 2.1.1 Whole Oats

      2. 2.1.2 Oat Groats

      3. 2.1.3 Steel-Cut Oats

      4. 2.1.4 Rolled Oats

      5. 2.1.5 Flour

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarket/Hypermarket

      2. 2.2.2 Convenience Stores/Grocery Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 United Arab Emirates

        3. 2.3.5.3 Rest of Middle East and Africa

Oats Market Size FAQs

The Oats Market is projected to register a CAGR of 4.22% during the forecast period (2024-2029)

PepsiCo, Inc., B&G Foods, Inc., Nestle SA, The Kellogg Company and Marico Limited are the major companies operating in the Oats Market.

Oats Market Report Snapshots

Oats Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)