Market Trends of Oil Control Lotion Industry
This section covers the major market trends shaping the Oil Control Lotion Market according to our research experts:
Growing demand for skin care products
The growing awareness of the consumers regarding the skincare products and their growing shift towards grooming themselves to look more confident has driven the oil-control market sales. Although, the hair care and other products have been growing their market share, skin care products have always held the highest position in the beauty market. ‘in-cosmetics’ have estimated the worldwide growth of the market to be the highest for skincare products, followed by haircare and baby beauty and personal care products.
Asia-Pacific is the fastest growing market
Asia-Pacific is projected to be the fastest-growing market owing to the rising effectiveness of celebrity endorsements and the awareness of anti-aging properties present in the oil-control lotions, along with the increasing demand for grooming cosmetics. Also, with the increasing internet penetration, the online market for the purchase of personal care products including oil control lotion has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online personal care space.
