Oman Poultry Meat Market Size

Oman Poultry Meat Market Analysis

The Oman Poultry Meat Market size is estimated at 196.47 million USD in 2024, and is expected to reach 214.40 million USD by 2029, growing at a CAGR of 1.76% during the forecast period (2024-2029).

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196.47 Million

Market Size in 2024 (USD)

214.40 Million

Market Size in 2029 (USD)

3.27 %

CAGR (2017-2023)

1.76 %

CAGR (2024-2029)

Largest Market by Distribution Channel

56.14 %

value share, On-Trade, 2023

The presence of diverse communities in Oman led to the creation of special cuisines containing poultry meat. The demand for chickens is high in Indian and Arab restaurants.

Largest Market by Form

50.43 %

value share, Fresh / Chilled, 2023

Due to its acceptance in the religious and cultural context, poultry meat, particularly chicken, is widely consumed in Oman. Thus, there is a high demand for fresh poultry.

Fastest-growing Market by Distribution Channel

2.14 %

Projected CAGR, Off-Trade, 2024-2029

The distribution networks and supply chains through off-trade channels ensure consistent availability of poultry products in the region, including imported varieties.

Fastest-growing Market by Form

2.36 %

Projected CAGR, Processed, 2024-2029

The rising popularity of ready-to-eat and ready-to-cook meat due to consumers' fast-paced lifestyles will likely drive the demand for processed poultry meat in the country.

Leading Market Player

12.64 %

market share, A'Saffa Food S.A.O.G, 2022

A'Saffa Food SAOG has been one of the main poultry producers in Oman, with a significant proportion of domestic production, which makes it an important market player.

Advancements in payment and delivery technologies propelling retail stores' sales

Oman Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• People are spending more on their daily food intake. In 2022, Omani families spent about 24% of their household budget on food, which is fueling both on-trade and off-trade sales. Moreover, consumers are increasingly seeking convenient food options due to their busy lifestyles, thus boosting the demand for processed poultry products, which, in turn, is fueling off-trade channels. Stores like Carrefour and Lulu Group, which operate with around 24 stores across 10 cities in the country, are continuously investing in expanding their footprint and advancing their delivery techniques to gain consumers' interest.
• On-trade accounted for the major share of the market, witnessing a growth in sales value of 17.4% from 2020 to 2022. Normalization of the dine-out trend and the increased number of travelers has also fueled the segment's growth. For instance, as of 2022, the number of international arrivals reached 15,261, compared to 8,075 in 2021, recording a Y-o-Y hike of 89%.
• However, within the off-trade channel, supermarkets/hypermarkets accounted for more than 60% of the market share in terms of value in 2022, which is further projected to witness a CAGR value of 2.12% during the forecast period. Meanwhile, online channels are projected to be the fastest-growing off-trade segment, with a projected CAGR value of 10.56% during the forecast period (2023-2029). The advancements in delivery apps, like acceptance of digital payments, fast delivery methods, improved packaging, and contactless deliveries, have gained consumers’ interest in ordering through delivery apps, as they accept orders 24*7 and deliver within the shortest period.