Online Casual Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Online Casual Games Market is Segmented By Type (Advertising, In-app Purchase, and Paid App) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Online Casual Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Online Casual Games Industry Overview

The online casual games market is fragmented and comprises many global and regional players such as Ubisoft Entertainment, Zynga Inc., Microsoft Corporation, Apple Inc. (Apple Arcade), and Konami Digital Entertainment. These players are majorly based in the Asia-Pacific region and focus on expanding their consumer base. These gaming developers are investing more in R&D activities to offer new solutions for gamers. The companies are also entering into strategic partnerships and other organic and inorganic growth strategies to earn a competitive edge.

  • February 2022: Ubisoft announced that it would introduce its subscription service, Ubisoft+, to the Xbox platform in the future. Ubisoft+ gives gamers access to over 100 Ubisoft games, including new releases, DLC, and classics, as well as prizes, such as personalization items, boosters, and other in-game bonuses. Ubisoft+ is presently available on PC, Stadia, and Amazon Luna and will be accessible on Xbox.

Online Casual Games Market Leaders

  1. Ubisoft Entertainment.

  2. Zynga Inc.

  3. Microsoft Corporation

  4. Apple Inc. (Apple Arcade)

  5. Konami Digital Entertainment

  6. *Disclaimer: Major Players sorted in no particular order
Online Casual Games Market  Concentration