Online Casual Games Market Size (2024 - 2029)

Online Casual Games Market Analysis

The Online Casual Games Market size is estimated at USD 20.48 billion in 2024, and is expected to reach USD 27.56 billion by 2029, growing at a CAGR of 6.12% during the forecast period (2024-2029).

During the COVID-19 pandemic, due to nationwide lockdowns, some people turned to game platforms to pass the time. Hence, these platforms attracted thousands of new visitors to online traffic. Video gaming trends are experiencing a massive surge in players and revenue.

• Rising internet access, greater smartphone penetration, and the introduction of high bandwidth network connectivity, such as 5G, have all contributed to an increase in online casual gaming demand. According to the GSMA research, by the beginning of last year, 170 mobile operators had started commercial 5G services with a 7population penetration by the end of last year, creating new prospects for mobile manufacturers to put 5G handsets into the market.
• The popularity of casual online games has expanded dramatically. Because of the ease and excitement they provide, they are the most popular and finest casual games worldwide. They have low system requirements. And while they are very engaging, they do not require the utmost focus. In other words, these games are a fantastic way to kill time. Furthermore, there are also some incredibly enjoyable games for children.
• Leveraging cloud technology in the casual games market is projected to drive demand and multiplayer engagement for various games, increasing market growth over the forecast period.
• Online gaming is the largest contributor to the overall gaming market. The continuous advancement of numerous technologies in computers, smartphones, and systems, such as processors, graphics, and other hardware and software, has resulted in the expansion of the online casual gaming sector. Furthermore, continuous advancements in network connectivity fuel the demand for casual online gaming.
• With the outbreak of COVID-19, the industry saw a positive development due to the increasing popularity of online multiplayer games, as individuals stayed at home for the longest time due to lockdowns imposed by various governments, as well as to avoid being impacted. Consumer engagement with mobile-based gaming is increasing significantly on the mobile platform, particularly in mobile-first markets, such as Asia, the Middle East, and Latin America.

Online Casual Games Industry Segmentation

Casual online gaming is a video game played online and aimed at a broad market audience. Casual games can have any gameplay or genre. They usually have simpler rules, shorter sessions, and need less talent to learn. They do not expect to be familiar with a set of mechanics, controls, and cliches. The casual online games market tracks the adoption of different casual games played through various gaming types, such as advertising, in-app purchases, and paid apps.

The scope of the study includes apps that can be downloaded through major app stores, such as Apple Inc.'s App Store and the Google Play store, or, in China, from stores such as Huawei AppGallery and Tencent Appstore. The study also spots down the existing gaming developer landscape, which consists of major players operating in the market.

The online casual games market is segmented by type (advertising, in-app purchase, and paid app) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).
The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.