Online Clothing Rental Market Size
| Study Period | 2018-2029 |
| Market Size (2024) | USD 1.77 Billion |
| Market Size (2029) | USD 2.47 Billion |
| CAGR (2024 - 2029) | 6.79 % |
| Fastest Growing Market | North America |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Online Clothing Rental Market Analysis
The Online Clothing Rental Market size is estimated at USD 1.77 billion in 2024, and is expected to reach USD 2.47 billion by 2029, growing at a CAGR of 6.79% during the forecast period (2024-2029).
- Consumers are increasingly spending on clothing activities due to their increasing disposable incomes, which is a significant factor fueling the growth of the online clothing rental market. The growing demand for costly designer dresses, in confluence with evolving fashion trends, is expected to fuel the growth of the market in the coming years. Additionally, many clothing rental companies have started using subscription-based services online. These services help reach a broader customer base, thus stabilizing their market.
- The global online clothing market is characterized by the women segment owning a prominent share in factors such as frequent presence across social and corporate events, follow-ups with international designer labels, and active engagement on social media platforms. The market is likely to witness significant growth in the formal dress code segment rental as consumers are more prone to purchase casual wear in volume while keeping a pair or two of formals in the wardrobe. Additionally, consumers across the market are willing to rent their wedding dress products instead of buying expensive wedding outfits. Due to increasing demand, players are introducing expensive wedding collections in their rental portfolios. In April 2023, Wedding Wingman company offered men's wedding outfits in the United States. The products are disclosed on the Men's Wearhouse company websites.
- Moreover, more celebrities in the limelight promote rental clothing across the market, encouraging consumers to rent apparel products. Additionally, online rental services play a crucial role in attracting consumers as they prefer to use online websites over physical outlets to access an exclusive and wide range of options on different platforms and compare the rental price from platform to platform instantly. Companies operating in the market focus on offering competitive pricing to attract consumers. The market concentration is low, and players are expected to provide products that encompass local designer labels who develop products that are unique in each way.
Online Clothing Rental Market Trends
Adoption of Subscription-based Services
- The online clothing rental marketing landscape has undergone significant changes post-pandemic, gravitating toward subscription-based services. Through these subscriptions, customers can rent numerous pieces of clothing simultaneously for an unlimited period in exchange for monthly fees.
- The rise of monthly and quarterly subscription services is a growing trend in the online clothing rental industry, wherein retailers provide subscribers with rented clothing on a monthly or quarterly basis through online platforms. These services are instrumental in helping companies reach a broader customer base, save time in acquiring new customers, and generate recurring revenue.
- Rent the Runway stands as the most popular and one of the oldest companies in this business, historically known for formal wear but now offering a wide range of apparel for any occasion. Other firms offering subscription packages include Gwynnie Bee, New York & Company Closet, Tuileries, Nova Octo, Nuuly, Armoire, Vince Unfold, and Vivrelle. New companies are entering the market to meet the rising demand for these services.
- Moreover, these companies offer both monthly and annual subscription fees to interested customers. To attract subscribers, players in this market offer early access, exclusive offers, loyalty discounts, and other benefits. For instance, in November 2022, Fashion Forward Box, operating in the United States, offered free memberships for a limited time before implementing a subscription fee. This giveaway coincided with the launch of its rental clothing business in the United States.
North America is the Fastest-growing Market
- The North American region is fast emerging as a growing market for online clothing rentals. In the region, millennials are increasingly renting out items against owning them. In the United States, clothing rentals fall behind other categories, such as cars, furniture, and electronics, but online clothing rentals are fast catching up.
- In a study published in Sustainability in August 2021, a survey conducted in the United States showed that GenZ adults are increasingly inclined towards renting rather than owning clothes - which can be attributed to the fact that they focus on usage rather than ownership as part of their consumption habits. Moreover, luxury brands offer a variety of apparel at premium prices, with more consumers preferring to rent the clothes over purchasing owing to the cost; rental service providers are offering exclusive collections on their platforms to attract consumers.
- Companies and retailers are also responding to the challenge and the opportunity that online clothing rentals pose. For instance, CaaStle operates rental services for its Gwynnie Bee brand and third-party retailers, including Express, American Eagle Outfitters Inc., and Ascena Retail Group Inc.’s Ann Taylor. It charges a flat fee per active subscriber to provide all aspects of the offer, from logistics to laundry.
- Furthermore, brands have been achieving more customers and increasing their customer base by educating consumers about cleaning procedures and sustainable practices during shipping while also addressing their concerns about hygiene and the quality of products. For instance, Banana Republic of Gap Inc. offers an online women's apparel subscription service in the United States. The monthly subscription, "Style Passport," costs around USD 85 a month, under which women can rent three different pieces from the brand at a time.
Online Clothing Rental Industry Overview
The online clothing rental market is fragmented, combining established retailers and start-ups. While selected retailers are looking for a better way of managing their inventory through rentals, start-ups are looking for business expansion by offering multi-brand product mixes. Some key players active in the market are Urban Outfitters, Inc., GlamCorner Pty Ltd, Rent the Runway, and Gwynnie Bee. New York & Company, Inc.. To obtain a competitive edge, brands differentiate their product quality and packaging. The companies are focusing on making their products sustainable and environment-friendly.
Online Clothing Rental Market Leaders
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Urban Outfitters, Inc.
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GlamCorner Pty Ltd
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Rent the Runway
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Gwynnie Bee
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New York & Company, Inc.
*Disclaimer: Major Players sorted in no particular order
Online Clothing Rental Market News
- July 2022: Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items.
- April 2022: David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices.
- May 2022: Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings.
Online Clothing Rental Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Sustainable Fashion Trend
- 4.1.2 Strategic Expansion With Respect To E-commerce Subscription
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4.2 Market Restraints
- 4.2.1 High Cost of Rented Apparel Maintenance
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 End -User
- 5.1.1 Men
- 5.1.2 Women
- 5.1.3 Children
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5.2 Dress Code
- 5.2.1 Formal
- 5.2.2 Casual
- 5.2.3 Partywear
- 5.2.4 Traditional
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Russia
- 5.3.2.5 Spain
- 5.3.2.6 Italy
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by the Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 The Clothing Rental
- 6.3.2 Rent the Runway
- 6.3.3 Gwynnie Bee
- 6.3.4 Rent It Bae
- 6.3.5 StyleLend
- 6.3.6 flyrobe.com
- 6.3.7 Dress & Go
- 6.3.8 GlamCorner Pty Ltd
- 6.3.9 Powerlook
- 6.3.10 Urban Outfitters, Inc. (Nuuly)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Online Clothing Rental Industry Segmentation
Online clothing rental is a service that enables customers to rent clothes for a specific period. This service benefits consumers looking for a designer dress for theme parties, wedding parties, corporate parties, and filmmaking occasions.
The online clothing rental market is segmented by end users, dress code, and geography. Based on end-users, the market is segmented into men, women, and children. On the basis of dress code, the market is segmented into formal, casual, partywear, and traditional. The report also offers a detailed analysis of the major economies across North America, Europe, Asia-Pacific, South America, and Middle-East & Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| End -User | Men | |
| Women | ||
| Children | ||
| Dress Code | Formal | |
| Casual | ||
| Partywear | ||
| Traditional | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Russia | ||
| Spain | ||
| Italy | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle-East and Africa |
Online Clothing Rental Market Research Faqs
How big is the Online Clothing Rental Market?
The Online Clothing Rental Market size is expected to reach USD 1.77 billion in 2024 and grow at a CAGR of 6.79% to reach USD 2.47 billion by 2029.
What is the current Online Clothing Rental Market size?
In 2024, the Online Clothing Rental Market size is expected to reach USD 1.77 billion.
Who are the key players in Online Clothing Rental Market?
Urban Outfitters, Inc., GlamCorner Pty Ltd, Rent the Runway, Gwynnie Bee and New York & Company, Inc. are the major companies operating in the Online Clothing Rental Market.
Which is the fastest growing region in Online Clothing Rental Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Online Clothing Rental Market?
In 2024, the Europe accounts for the largest market share in Online Clothing Rental Market.
What years does this Online Clothing Rental Market cover, and what was the market size in 2023?
In 2023, the Online Clothing Rental Market size was estimated at USD 1.65 billion. The report covers the Online Clothing Rental Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Online Clothing Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Online Clothing Rental Industry Report
Statistics for the 2024 Online Clothing Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Clothing Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
