Online Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Online Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Online Cosmetics Industry Overview

The online cosmetics market is highly competitive, with a strong presence of regional and global players. Demand is mostly driven by high consumer awareness of cosmetic brands and affinity for online purchases. In the market studied, some prominent players are launching/acquiring portfolios that claim to be natural, organic, and sustainable to have higher penetration across online channels. Likewise, the key brands are partnering with e-commerce platforms and social media influencers to expand their reach and maintain their position in the market.

For instance, in July 2022, Homegrown beauty brand Nutriglow entered into a strategic partnership with e-commerce major Flipkart to sell its skincare and cosmetic products exclusively on the platform. Some of the major players identified in the market include Loreal SA, The Estee Lauder Companies, LVHM Moet Hennessy Louis Vuitton, Coty Inc, Revlon Inc, and more.

Online Cosmetics Market Leaders

  1. Loreal SA

  2. The Estée Lauder Companies

  3. LVMH Moet Hennessy Louis Vuitton

  4. Coty Inc.

  5. Revlon Inc

  6. *Disclaimer: Major Players sorted in no particular order
Online Cosmetics Market Concentration