India Online Insurance Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.86 Billion |
| Market Size (2029) | USD 3.31 Billion |
| CAGR (2024 - 2029) | 12.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
India Online Insurance Market Analysis
The Online Insurance Market In India Market size in terms of premium value is expected to grow from USD 1.86 billion in 2024 to USD 3.31 billion by 2029, at a CAGR of 12.20% during the forecast period (2024-2029).
As internet usage continues to rise in India, people are becoming more comfortable with online transactions, leading to a surge in the country's e-commerce sector. The trend is also evident in the insurance industry, with many people purchasing insurance online. Online insurance offers several benefits, driving its growth, including convenience and a wide range of policy options.
Increased internet and mobile usage influence customer preferences, as more people research products online before purchasing. While traditional channels like agencies and third-party distribution still dominate the market, online channels are becoming increasingly popular for purchasing insurance. Research indicates that online customers are often well-informed about their insurance needs and make informed decisions.
The COVID-19 has accelerated the shift towards digital operations in the insurance industry. Lockdowns and social distancing measures have forced insurance companies to rely heavily on their digital infrastructure for selling policies and processing claims. This increased reliance on digital tools has led to greater awareness among the public about the importance of insurance, particularly health insurance, leading to a significant increase in health insurance sales post-COVID-19.
India Online Insurance Market Trends
Increasing Internet Userbase in India is Driving the Market
The expanding number of internet users allows insurance companies to connect with the audience and provide tailored services. Through online channels, insurers can tailor their products to meet customers' needs, increasing customer satisfaction and loyalty. The rising number of internet users is a crucial factor driving the growth of the Indian online insurance market. This trend makes insurance more accessible and convenient for a more significant portion of the population.
As India's internet user base proliferates, it has created an opportunity for start-ups and established insurance companies to expand their reach nationwide using digital technology. The online insurance industry in India is increasing, attracting significant interest from investors as start-ups aim to capture an untapped market, mainly in a country where most of the population still needs insurance coverage.
Health Insurance is the Largest Segment in Online Insurance Market
In India, health insurance is the largest segment in the online insurance market attributed to several factors, such as the increasing awareness among the Indian population about the importance of health insurance, which is driven by rising healthcare costs and a growing awareness of the benefits of having health coverage. These online platforms offer competitive pricing and discounts, making health insurance more affordable and attractive to a larger audience. Online platforms provide various health insurance products, allowing consumers to choose the best policies.
However, the government also encourages people to take health insurance by introducing various new schemes and policies. For instance, the government fully finances the 'Ayushman Bharat PMJAY SEHAT' scheme, which is recognized as the world's most extensive health insurance/assurance program. This scheme provides comprehensive coverage and secondary and tertiary care hospitalization services across public and private hospitals.
India Online Insurance Industry Overview
Online insurance in India is moderately fragmented, with many players. Online insurance strategy companies leverage digital platforms to provide insurance products and services, offering customers the ability to purchase and manage their insurance policies in a convenient and efficient way. The key players include United India Insurance Company Limited, Bajaj Allianz General Insurance Co., Life Insurance Corporation of India, Max Life Insurance Company, and The New India Assurance Co. Ltd.
India Online Insurance Market Leaders
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United India Insurance Company Limited
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Life Insurance Corporation of India
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Max Life Insurance Company
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Bajaj Allianz General Insurance Co
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The New India Assurance Co. Ltd
*Disclaimer: Major Players sorted in no particular order
India Online Insurance Market News
- In August 2023, Axis Bank announced its intention to acquire the 7% stake in Max Life Insurance. Currently, Axis Bank, Axis Securities, and Axis Capital collectively hold a significant 12.02 % stake in Max Life. With the acquisition of the additional 7% stake, the total holdings of Axis Entities in Max Life will increase to slightly over 19.02%.
- In October 2022, Exide Life Insurance Co. merged with HDFC Life Insurance Co., wherein it concluded the merger of Exide Life, marking the completion of the first-ever merger and acquisition (M&A) transaction in the Indian life insurance sector.
India Online Insurance Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increase in Internet Penetration and Smartphone Usage
- 4.2.2 Rise in Convenience and Accessibility of Purchasing Insurance
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4.3 Market Restraints
- 4.3.1 Lack of Personalized Advice and Support
- 4.3.2 Complex and Costly for Online Insurance
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4.4 Market Opportunities
- 4.4.1 Demand for Customized Insurance Products
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4.5 Industry Attractiveness - Porter's Five Forces Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products and Services
- 4.5.5 Intensity of Competitive Rivalry
- 4.6 Insights on the Regulatory Landscape for the Online Insurance Market in India
- 4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Life Insurance
- 5.1.2 Motor Insurance
- 5.1.3 Health Insurance
- 5.1.4 Other Insurances
6. COMPETITIVE LANDSCAPE
- 6.1 Market Competition Overview
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6.2 Company Profiles
- 6.2.1 Acko Insurance
- 6.2.2 Coverfox Insurance Broking Company
- 6.2.3 Go Digit General Insurance Limited
- 6.2.4 Insurance Dekho (Girnar Insurance Brokers Pvt. Ltd.)
- 6.2.5 Kenko Health
- 6.2.6 Plum Benefits Insurance Brokers Pvt. Ltd.
- 6.2.7 Policy Bazaar
- 6.2.8 RenewBuy (D2C Consulting Services Private Limited)
- 6.2.9 SecureNow Insurance Broker Pvt. Ltd.
- 6.2.10 Turtlemint Insurance Broking Services Pvt. Ltd.*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
India Online Insurance Industry Segmentation
Online insurance, also known as digital insurance or e-insurance, refers to buying insurance policies through online channels, typically via the internet or mobile apps. The Indian online insurance market, by type, includes life insurance, motor insurance, health insurance, and other insurance. The report offers market size and forecasts for the Online Insurance Market in India in value (USD) for all the above segments.
| Type | Life Insurance |
| Motor Insurance | |
| Health Insurance | |
| Other Insurances |
India Online Insurance Market Research FAQs
How big is the Online Insurance Market In India Market?
The Online Insurance Market In India Market size is expected to reach USD 1.86 billion in 2024 and grow at a CAGR of 12.20% to reach USD 3.31 billion by 2029.
What is the current Online Insurance Market In India Market size?
In 2024, the Online Insurance Market In India Market size is expected to reach USD 1.86 billion.
Who are the key players in Online Insurance Market In India Market?
United India Insurance Company Limited, Life Insurance Corporation of India, Max Life Insurance Company, Bajaj Allianz General Insurance Co and The New India Assurance Co. Ltd are the major companies operating in the Online Insurance Market In India Market.
What years does this Online Insurance Market In India Market cover, and what was the market size in 2023?
In 2023, the Online Insurance Market In India Market size was estimated at USD 1.63 billion. The report covers the Online Insurance Market In India Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Online Insurance Market In India Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Online Insurance in India Industry Report
Statistics for the 2024 Online Insurance in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Insurance in India analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
