Market Size of Online Video Platforms Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.09 Billion |
| Market Size (2029) | USD 2.02 Billion |
| CAGR (2024 - 2029) | 13.23 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Online Video Platform Market Analysis
The Online Video Platforms Market size is estimated at USD 1.09 billion in 2024, and is expected to reach USD 2.02 billion by 2029, growing at a CAGR of 13.23% during the forecast period (2024-2029).
The Online Video Platforms Market was valued at USD 848.78 million in the previous year and is expected to grow at a CAGR of 13.23%, reaching USD 1804.16 million by the next five years. The growing adoption of smartphones, tablets, and other devices drives the market's growth. The online video platforms would also allow users to host, broadcast, and stream their videos.
- The demand for online video platform solutions has been driven by a rapidly aging population, increased consumer demand, and improving advertising income, and by rising 3G and 4G usage, the coming of 5G, and portable devices.
- Video analytics is also set to gain a significant market share shortly. Modern analytics tools offered by vendors allow for gathering detailed information on the audience and their viewing habits. For example, YouTube Analytics (found in the Studio section) provides overall channel traffic over time, which is one of the ways to spot any peaks and seasonality a content creator may want to incorporate into his ongoing strategy.
- Additionally, ownership of mobile devices is already widespread in industrialized nations and is steadily catching up in emerging economies. As a result, companies that wish to promote on online video platforms have tailored their advertising expressly to be more mobile-friendly.
- The increasing use of the Internet has significantly altered the dynamics of industry and society. After two decades of the modern Internet's growth, various significant industries and businesses now run on software and offer services online. The upshot is that the Internet is producing tremendous economic value, but it has also disrupted many different markets.
- The Post-COVID effect on the market for global online video platforms led to higher adoption rates, altered content strategies, and technological developments. Online video platforms are anticipated to play an even bigger role in determining the future of media consumption and content distribution as consumers continue to embrace digital entertainment and streaming possibilities.
Online Video Platform Industry Segmentation
The online video platform is a video hosting service that helps users to upload, view, store, and stream video content over the internet. Videos generally get uploaded via. hosting services sites or any mobile or desktop applications.
The Online Video Platforms Market is segmented by type (live streaming, video content management systems, video analytics), by end-user (e-learning, media & entertainment, BFSI, retail, IT & communication), by geography (North America, Europe, Asia Pacific, Latin America and Middle East & Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.
| By Type | |
| Live Streaming | |
| Video Content Management Systems | |
| Video Analytics |
| By End User | |
| E-learning | |
| Media and Entertainment | |
| BFSI | |
| Retail | |
| IT and Communications | |
| Other End Users |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Online Video Platforms Market Size Summary
The Online Video Platforms Market is experiencing significant growth, driven by the increasing adoption of smartphones, tablets, and other digital devices. This market is characterized by its ability to host, broadcast, and stream videos, catering to the rising demand for digital content consumption. The proliferation of 3G, 4G, and the upcoming 5G technologies, along with the widespread use of portable devices, has further fueled this demand. The market is also witnessing a shift towards mobile-friendly advertising, as companies aim to capitalize on the growing number of mobile users. The COVID-19 pandemic has accelerated the adoption of online video platforms, leading to higher streaming consumption and altered content strategies. This has resulted in a surge in subscriber bases and viewing figures across various regions, presenting numerous opportunities for businesses to target specific consumer segments.
The market is semi-consolidated, with major players like Vimeo Inc., YouTube LLC, Brightcove Inc., Panopto Inc., and Kaltura Inc. leading the charge. These companies are actively engaging in partnerships and acquisitions to enhance their offerings and maintain a competitive edge. The demand for video analytics is on the rise, with modern tools providing insights into audience behavior and viewing habits. The emergence of new platforms and formats has expanded opportunities for video-based advertising, with a notable shift in expenditure from traditional television advertising to digital video. Additionally, the global demand for Korean content and the rise of live-streaming e-commerce in Asia are shaping market dynamics. The increasing need for video content management systems, driven by the growth of e-learning platforms, further underscores the market's expansion.
Online Video Platforms Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitutes
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1.2.5 Intensity of Competitive Rivalry
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1.3 Assessment of COVID-19 impact on the industry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Live Streaming
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2.1.2 Video Content Management Systems
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2.1.3 Video Analytics
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2.2 By End User
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2.2.1 E-learning
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2.2.2 Media and Entertainment
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2.2.3 BFSI
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2.2.4 Retail
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2.2.5 IT and Communications
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2.2.6 Other End Users
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2.3 By Geography***
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2.3.1 North America
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2.3.2 Europe
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2.3.3 Asia
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2.3.4 Australia and New Zealand
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2.3.5 Latin America
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2.3.6 Middle East and Africa
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Online Video Platforms Market Size FAQs
How big is the Online Video Platforms Market?
The Online Video Platforms Market size is expected to reach USD 1.09 billion in 2024 and grow at a CAGR of 13.23% to reach USD 2.02 billion by 2029.
What is the current Online Video Platforms Market size?
In 2024, the Online Video Platforms Market size is expected to reach USD 1.09 billion.
