Market Size of Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.32 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Oral Care Market Analysis
The Oral Care Market is projected to register a CAGR of 6.32% in the next five years.
The oral care market is highly impacted by the rise in the prevalence of dental diseases due to an ageing population. Due to unhealthy food habits and the lack of proper oral hygiene, there has been a rise in tooth decay. This has increased the demand for oral care products that are effective at preventing dental caries. The importance of consulting a dentist when choosing oral care products increases, increasing the demand for these products. Furthermore, according to the American College of Prosthodontists in the United States, a staggering 36 million people are edentulous (don't have teeth), and 120 million are missing at least one tooth. Of the edentulous population, 15% of people avail themselves of dentures yearly. This, in turn, is boosting the sales of oral care products.
Another significant factor impacting the demand for oral care products is product innovations carried out by the key players, along with considerable investments in marketing and promotional activities to reach higher customer bases. For instance, in January 2022, Oral B partnered with Grin App, which provides personalized oral care solutions and promotes the company's products through personalized recommendations for customers across the United States. Moreover, rising consumer awareness about technological innovations is boosting the growth rate of the oral care market globally. In addition, there is a growing consumer preference for electronic toothbrushes, mouthwashes, and dental floss in Western countries, like the United States, Germany, the United Kingdom, and others, which in turn is expected to drive the market.
Oral Care Industry Segmentation
Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The global oral care market has been segmented based on product types, distribution channels, and geography. Based on product types, the market is segmented into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. The market is segmented based on distribution channels: supermarkets/hypermarkets, convenience stores, pharmacies, drug stores, online retail stores, and other distribution channels. The study also covers the global analysis of North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).
| Product Type | |
| Breath Fresheners | |
| Dental Floss | |
| Denture Care | |
| Mouthwashes and Rinses | |
| Toothbrushes and Replacements | |
| Toothpaste |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies and Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | ||||||||
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Oral Care Market Size Summary
The oral care market is experiencing significant growth, driven by the increasing prevalence of dental diseases, particularly among the aging population. Factors such as unhealthy dietary habits and inadequate oral hygiene have led to a rise in tooth decay, thereby boosting the demand for effective oral care products. The market is further propelled by the necessity of consulting dental professionals for product selection, which enhances the demand for clinically backed solutions. Innovations in product offerings by key industry players, coupled with strategic marketing efforts, are also contributing to market expansion. The growing consumer awareness and preference for advanced oral care technologies, such as electronic toothbrushes and personalized oral care solutions, are particularly notable in Western countries, further driving market growth.
In the Asia-Pacific region, the demand for oral care products is robust, influenced by heightened awareness of oral health practices in countries like Japan, China, and India. The market is characterized by a strong preference for Ayurvedic and natural ingredient products in India, while in Japan, both the aging population and youth are increasingly concerned about oral care. The region's market is one of the largest globally, supported by a concentration of major players like Colgate-Palmolive, Procter & Gamble, and Unilever, who dominate the market share. These companies are expanding their presence in emerging markets and leveraging digital platforms for marketing and distribution, aiming to cater to diverse consumer needs and preferences.
Oral Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Breath Fresheners
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2.1.2 Dental Floss
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2.1.3 Denture Care
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2.1.4 Mouthwashes and Rinses
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2.1.5 Toothbrushes and Replacements
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2.1.6 Toothpaste
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies and Drug Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Oral Care Market Size FAQs
What is the current Oral Care Market size?
The Oral Care Market is projected to register a CAGR of 6.32% during the forecast period (2024-2029)
Who are the key players in Oral Care Market?
Colgate-Palmolive Company, Church & Dwight Co., Inc., GlaxoSmithKline PLC, Procter & Gamble Company and Unilever PLC are the major companies operating in the Oral Care Market.
