Market Trends of Organic Food and Beverages Industry
This section covers the major market trends shaping the Organic Food & Beverages Market according to our research experts:
Increasing Demand for Clean Label Products
The organic food and beverage industry is anticipated to grow significantly due to the surge in demand for Clean-label food and beverage products. Consumers are much more aware of the foods and beverages they consume. To ensure that every product is organic and sustainable, they want to learn about the food and drink ingredients, their source, and government authority certificates. With the changing lifestyle, consumers are more conscious about their health. Therefore, consumers prefer more organic food and beverages than any other confectionary food; for example, France has witnessed a significant increase in organic food consumers consuming these products with a common motive of health benefits. This is because organic food and beverages provide consumers with good health benefits, as these organic products are preservative-free and are produced using natural ingredients. Organic animal-based products such as meat and chicken are also GMO-free. Due to the emerging demand for organic food, sales growth is rising concurrently. The need for organic food is increasing thus, as consumers prefer more natural food and beverages instead of chemically preserved foods, which is one of the significant reasons for driving the market growth.
Asia-Pacific is the Fastest-Growing Market
The Asia Pacific is the fastest-growing market. This is because the major producers of these products are India and China. According to the APEDA, the total organic production of India was 3,240,349 metric tons in the year 2021. The consumer's awareness of the health benefits of organic food and beverages and the advancement in biological farming techniques are anticipated to drive the demand for organic food and beverages. These countries with the highest population also have a significant tendency to produce organic food and beverages because of the rising demands of consumers, which is one of the primary reasons driving the market. Furthermore, Governments assist farms in producing organic commodities. For instance, the Indian government is supporting organic agriculture through the Paramparagat Krishi Vikas Yojana (Traditional Agriculture Development Scheme). As part of the National Mission of Sustainable Agriculture. It provides producer guidelines for developing sustainable organic farming models through technical best practices, quality assurance, and institutional cluster-based producer models. The initiative provides farmers with financial support over three years at the rate of USD 671.2 per hectare.
