Market Share of Organic Tea Industry
The organic tea market is fragmented but competition among the leading players is high because tea, as a beverage, already owns a significant global market share. The basic processing add-on and marketing techniques can make a brand the market leader. The introduction of an organic tag along with multiple flavors is the innovation platform for the players. The manufacturers are expanding their product portfolio by launching organic functional tea varieties to capture the market. Organic India, Unilever, Tata Global Beverage, and Celestial Seasonings, Inc. are among the market giants.
Organic Tea Market Leaders
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Tata Global Beverages
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Celestial Seasonings, Inc.
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Organic India
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Unilever Plc
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Madura Tea Estates
*Disclaimer: Major Players sorted in no particular order
