Organic Tea Market Size (2024 - 2029)

Organic Tea Market Analysis

The organic tea market is projected to grow at a CAGR of 5.75% during the coming years.

Tea contains phenols and polyphenols and possesses antioxidant properties that detoxify the body, protect the heart, reduce infections, and increases immunity. Tea also helps to restore the balance of bacteria in the gut and improve gut function. The demand for organic tea is growing rapidly as people are becoming more health conscious. Organic tea is helpful in slimming and also keeps the body hydrated. Due to these advantages, it is closely linked to the fitness and health and wellness industry and is among the foremost choices of people who want to tone their body or lose weight.

Theanine, found in tea, helps to soothe the mind and keep the person relaxed and calm. Due to this reason, the working population consumes a lot of tea, driving the growth of the organic tea market. In addition, the demand for organically grown tea to preserve general health and well-being has surged as a result of the growing belief that clean-label products are both safe and healthful. The demand for ready-to-drink specialty teas that are nutrient-rich has significantly increased among consumers as a result of the growing trend of good hydration. Due to these developments, major producers have introduced organic versions of a variety of specialty teas, including green tea, herbal tea, and organic black tea.

Moreover, online retailing of organic tea products is the current profound channel for tea manufacturers when it comes to distribution and marketing. The companies are inclined toward online stores to get better access to consumers, lacking physical outlets in remote areas. Moreover, many new startups and entrepreneurs are rather choosing this point of sale to launch their products due to the less capital investment required and the high consumer base covered. Nonetheless, with premiumization penetrating the industry, companies like Bagan are majorly opting for online retailing as a desired channel to market their products. All of the above factors contribute to the market's growth.

Organic Tea Industry Segmentation

Organic teas use no chemicals like pesticides, herbicides, fungicides, or chemical fertilizers, to grow or process the tea after it is harvested. Instead, farmers use natural processes to create a sustainable tea crop, like solar-powered or sticky bug catchers for preparing organic tea. The global organic tea market is segmented by the type of tea into black organic tea, green organic tea, oolong organic tea, and other organic teas. Based on the packaging into cartons, teabags, cans, paper pouches, and other mediums. By distribution channel into supermarket/ hypermarket, convenience stores, online stores, and other distribution channels. The market is also diversified based on geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa regions. The market sizing has been done in value terms in USD for all the abovementioned segments.