Ostomy Care Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 3.32 Billion |
| Market Size (2029) | USD 4.12 Billion |
| CAGR (2024 - 2029) | 4.42 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Ostomy Care Market Analysis
The Ostomy Care Market size is estimated at USD 3.32 billion in 2024, and is expected to reach USD 4.12 billion by 2029, growing at a CAGR of 4.42% during the forecast period (2024-2029).
The outbreak of the COVID-19 pandemic negatively impacted the ostomy care business, as only the most acute ostomy surgeries were performed following the outbreak. Stoma care is a potentially overlooked aspect of the outbreak, and no specific stoma care recommendations were published during the pandemic. According to the study published by the National Library of Medicine in March 2022, ostomies decreased by 19.5% during the time between March 2020 and February 2021. Thus, the decline in surgeries related to ostomies hampered the market's growth during the pandemic. However, the demand for ostomy care products required for home care considerably increased during the same period as most of the patients opted for home treatments. Therefore, this factor is expected to maintain the steady growth of the market.
The major factor contributing to the growth of the market studied is the high prevalence of inflammatory bowel diseases (IBD), including ulcerative colitis or Crohn's disease, and colorectal cancer, resulting in increased ostomy surgery cases. According to the World Health Organization (WHO) updates from July 2021, an increase of around 70% is expected in colorectal cancer cases across the world by 2030. Furthermore, according to statistics published by GLOBOCAN, colorectal cancer (CRC) is the fourth most common type of cancer among the German population, and approximately 57,528 new cases of CRC were reported in Germany in 2021. Additionally, according to statistics provided by GLOBOCAN, approximately 33,815 new cases of colon cancer and 11,951 new deaths were reported in the United Kingdom, increase the demand for ostomy surgeries and devices, thereby boosting the market growth over the forecast period.
The development of efficient and suitable pouching systems and associated accessories, which help to improve the quality of life of ostomy patients, is expected to open up the growth horizons for the studied market over the forecast period. For instance, the company Trio Healthcare launched a silicone-based ostomy seal, Trio Siltac. Trio Ostomy Care is the only company that offers silicone-based ostomy seals. This product aids in preventing leakage and protecting the skin around the stoma. Such technological advancements are anticipated to propel the market growth over the forecast period.
Furthermore, an increase in initiatives to raise awareness about ostomy in individuals further propels the growth of the market. According to the United Ostomy Association of America Inc. (UOAA), in October 2021 in the United States, the UOAA was working to improve the quality of ostomy healthcare and promote higher standards of care in all healthcare settings. The organization commemorates World Ostomy Day on the first Saturday of October every year to raise awareness about ostomy care. Such initiatives will create awareness among the general population about stoma care, thereby aiding market growth. Thus, all the aforementioned factors are expected to boost the market over the forecast period.
However, the risk of skin irritation and infections associated with ostomy products restrains the market studied.
Ostomy Care Market Trends
This section covers the major market trends shaping the Ostomy Care Market according to our research experts:
Ostomy Bags Segment is Expected to Exhibit a Significant Market Growth Over the Forecast Period
Ostomy bags are medical devices used to collect stool or urine. They are most commonly used with urostomies, ileostomies, and colostomies. Thus, an increase in the prevalence of bladder cancer, urinary continence, radiation injury, and spinal cord injuries is a major factor driving the segment.
The demand for these bags has increased over the years due to the increasing incidence of inflammatory bowel diseases (IBD). For instance, according to the research study by Thomas Joshua Pasvol et al., published in BMC Journal in August 2021, in the United Kingdom, the incidence of inflammatory bowel disease (IBD), Crohn's disease (CD), and ulcerative colitis (UC) was found to be 28.6, 10.2, and 15.7/100,000 population, respectively. Such a high incidence of these diseases is expected to drive market growth.
The rising number of product launches for ostomy bags is expected to further drive the segment's growth in the coming future. The introduction of efficient and suitable ostomy bags, which help to improve the quality of life of ostomy patients, is expected to provide ample growth opportunities for the segment's growth. For instance, in June 2021, Pelican Healthcare Ltd., located in Cardiff, strengthened its position as one of the leading manufacturers of disposable stoma devices in the United Kingdom and Ireland healthcare sectors with the introduction of the ModaViostomy bag range. Owing to the above-mentioned factors, the studied segment of the ostomy care market is expected to grow significantly over the forecast period.
Europe Holds a Significant Share in the Market and Expected to do the Same Over the Forecast Period
Europe dominated the ostomy care market and accounted for the largest revenue share owing to factors such as the high numbers of ostomy procedures which are driven by the high prevalence of colon cancer, rectal cancer, and other intestinal diseases.
The region has a high prevalence of various chronic diseases of the intestine, which leads to ostomy procedures. According to a study published in the BMC Health Services Research in October 2020, over 20,000 have undergone ostomy procedures in Portugal. In a study published in the International Journal of Environmental Research and Public Health in August 2020, over 70,000 people undergo ostomy procedures in Spain every year. According to the National Health Service (NHS), in October 2021, over 6,400 permanent colostomy procedures were performed yearly in the United Kingdom. Colorectal cancer has a high prevalence in Europe. According to Digestive Cancer Europe in 2020, colorectal cancer is the second leading cancer in the Europe region, with more than 500,000 cases diagnosed every year in Europe. The market players in the region have also undertaken strategic developments in the area of ostomy care in the region, which further boosts the market. In April 2021, Ireland-based start-up, Ostoform and the United States-based Medline partnered to commercialize Ostoform's ostomy barrier rings in the United States through the distribution network of Medline.
Thus, the increasing prevalence of rectal/colon cancer and other intestinal diseases is expected to boost the market growth in Europe.
Ostomy Care Industry Overview
The competitors in the market for ostomy care are either adding more features to their existing products or launching new product lines to gain a larger share of the market. Key market players are constantly incorporating technologies that can meet the specific requirements of patients. The studied market consists of several international and local companies that hold the majority of the market shares and are well known, including ALCARE Co., Ltd., Braun Melsungen AG, Coloplast A/S, ConvaTec Group Plc., Cymed, and Hollister Inc.
Ostomy Care Market Leaders
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Alcare Co., LTD
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ConvaTec Group Plc.
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Hollister Inc.
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B Braun Melsungen AG
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Coloplast A/S
*Disclaimer: Major Players sorted in no particular order
Ostomy Care Market News
- January 2023: OstomyCure, announced the complete patient recruitment milestone in the clinical trial its proprietary innovative titanium port TI,ES implant technology. TIES is an innovative titanium port implant that can be implanted within the stoma and attached to a lid to effectively close and open the stoma.
- February 2022: HR Pharmaceuticals, Inc. launched a new product line, Vitus Ostomy Care. The complete ostomy accessories line is designed to further protect the stoma and skin while ensuring a tight seal.
- January 2022: Owens & Minor Inc. and Apria Inc. entered into a definitive agreement pursuant to which Owens & Minor would acquire Apria. The acquisition is anticipated to broaden the company's ostomy portfolio.
Ostomy Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Growing Prevalence of Inflammatory Bowel Diseases
- 4.2.2 Technological Advancements in the Arena of Ostomy Care
- 4.2.3 Increase in Initiatives to Raise Ostomy Awareness
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4.3 Market Restraints
- 4.3.1 Risk of Skin Irritation and Infections
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4.4 Porter Five Forces
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
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5.1 By Product Type
- 5.1.1 Ostomy Bags
- 5.1.2 Ostomy Accessories
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5.2 By Surgery Type
- 5.2.1 Colostomy
- 5.2.2 Ileostomy
- 5.2.3 Urostomy
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5.3 By End User
- 5.3.1 Hospitals and Specialty clinics
- 5.3.2 Home care settings
- 5.3.3 Ambulatory Surgical Centers
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Spain
- 5.4.2.6 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 South Korea
- 5.4.3.6 Rest of Asia-Pacific
- 5.4.4 Middle East & Africa
- 5.4.4.1 GCC
- 5.4.4.2 South Africa
- 5.4.4.3 Rest of Middle East & Africa
- 5.4.5 South America
- 5.4.5.1 Brazil
- 5.4.5.2 Argentina
- 5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 ALCARE Co., Ltd.
- 6.1.2 Braun Melsungen AG
- 6.1.3 Coloplast A/S
- 6.1.4 Cymed
- 6.1.5 ConvaTec Group Plc.
- 6.1.6 Hollister Inc.
- 6.1.7 Marlen Manufacturing & Development Co.
- 6.1.8 Nu-Hope Laboratories
- 6.1.9 Perma-Type Company, Inc
- 6.1.10 Salts Healthcare
- 6.1.11 Welland Medical Ltd
- 6.1.12 Torbot Group Inc
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Ostomy Care Industry Segmentation
As per the scope of the report, ostomy surgery, also known as bowel diversion, is a procedure that re-routes the movement of the intestinal content out of the body via a small opening made on the abdominal wall. The opening is known as an ostomy or stoma. It can be temporary or permanent, depending on the severity of the disease. If the opening connects the small intestine to the abdominal wall, it is known as ileostomy or jejunostomy. The Ostomy Care Market is Segmented by Product Type (Ostomy Bags and Ostomy Accessories), Surgery Type (Colostomy, Ileostomy, and Urostomy), End Users (Hospitals and Specialty Clinics, Home Care Settings, and Ambulatory Surgical Centers), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
| By Product Type | Ostomy Bags | |
| Ostomy Accessories | ||
| By Surgery Type | Colostomy | |
| Ileostomy | ||
| Urostomy | ||
| By End User | Hospitals and Specialty clinics | |
| Home care settings | ||
| Ambulatory Surgical Centers | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Geography | Middle East & Africa | GCC |
| South Africa | ||
| Rest of Middle East & Africa | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America |
Ostomy Care Market Research FAQs
How big is the Ostomy Care Market?
The Ostomy Care Market size is expected to reach USD 3.32 billion in 2024 and grow at a CAGR of 4.42% to reach USD 4.12 billion by 2029.
What is the current Ostomy Care Market size?
In 2024, the Ostomy Care Market size is expected to reach USD 3.32 billion.
Who are the key players in Ostomy Care Market?
Alcare Co., LTD, ConvaTec Group Plc., Hollister Inc., B Braun Melsungen AG and Coloplast A/S are the major companies operating in the Ostomy Care Market.
Which is the fastest growing region in Ostomy Care Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Ostomy Care Market?
In 2024, the Asia-Pacific accounts for the largest market share in Ostomy Care Market.
What years does this Ostomy Care Market cover, and what was the market size in 2023?
In 2023, the Ostomy Care Market size was estimated at USD 3.18 billion. The report covers the Ostomy Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Ostomy Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Stoma Care Industry Report
Statistics for the 2023 Stoma Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Stoma Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
