Market Size of Ostomy Care Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 3.32 Billion |
Market Size (2029) | USD 4.12 Billion |
CAGR (2024 - 2029) | 4.42 % |
Fastest Growing Market | North America |
Largest Market | Asia-Pacific |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Ostomy Care Market Analysis
The Ostomy Care Market size is estimated at USD 3.32 billion in 2024, and is expected to reach USD 4.12 billion by 2029, growing at a CAGR of 4.42% during the forecast period (2024-2029).
The outbreak of the COVID-19 pandemic negatively impacted the ostomy care business, as only the most acute ostomy surgeries were performed following the outbreak. Stoma care is a potentially overlooked aspect of the outbreak, and no specific stoma care recommendations were published during the pandemic. According to the study published by the National Library of Medicine in March 2022, ostomies decreased by 19.5% during the time between March 2020 and February 2021. Thus, the decline in surgeries related to ostomies hampered the market's growth during the pandemic. However, the demand for ostomy care products required for home care considerably increased during the same period as most of the patients opted for home treatments. Therefore, this factor is expected to maintain the steady growth of the market.
The major factor contributing to the growth of the market studied is the high prevalence of inflammatory bowel diseases (IBD), including ulcerative colitis or Crohn's disease, and colorectal cancer, resulting in increased ostomy surgery cases. According to the World Health Organization (WHO) updates from July 2021, an increase of around 70% is expected in colorectal cancer cases across the world by 2030. Furthermore, according to statistics published by GLOBOCAN, colorectal cancer (CRC) is the fourth most common type of cancer among the German population, and approximately 57,528 new cases of CRC were reported in Germany in 2021. Additionally, according to statistics provided by GLOBOCAN, approximately 33,815 new cases of colon cancer and 11,951 new deaths were reported in the United Kingdom, increase the demand for ostomy surgeries and devices, thereby boosting the market growth over the forecast period.
The development of efficient and suitable pouching systems and associated accessories, which help to improve the quality of life of ostomy patients, is expected to open up the growth horizons for the studied market over the forecast period. For instance, the company Trio Healthcare launched a silicone-based ostomy seal, Trio Siltac. Trio Ostomy Care is the only company that offers silicone-based ostomy seals. This product aids in preventing leakage and protecting the skin around the stoma. Such technological advancements are anticipated to propel the market growth over the forecast period.
Furthermore, an increase in initiatives to raise awareness about ostomy in individuals further propels the growth of the market. According to the United Ostomy Association of America Inc. (UOAA), in October 2021 in the United States, the UOAA was working to improve the quality of ostomy healthcare and promote higher standards of care in all healthcare settings. The organization commemorates World Ostomy Day on the first Saturday of October every year to raise awareness about ostomy care. Such initiatives will create awareness among the general population about stoma care, thereby aiding market growth. Thus, all the aforementioned factors are expected to boost the market over the forecast period.
However, the risk of skin irritation and infections associated with ostomy products restrains the market studied.
Ostomy Care Industry Segmentation
As per the scope of the report, ostomy surgery, also known as bowel diversion, is a procedure that re-routes the movement of the intestinal content out of the body via a small opening made on the abdominal wall. The opening is known as an ostomy or stoma. It can be temporary or permanent, depending on the severity of the disease. If the opening connects the small intestine to the abdominal wall, it is known as ileostomy or jejunostomy. The Ostomy Care Market is Segmented by Product Type (Ostomy Bags and Ostomy Accessories), Surgery Type (Colostomy, Ileostomy, and Urostomy), End Users (Hospitals and Specialty Clinics, Home Care Settings, and Ambulatory Surgical Centers), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
By Product Type | |
Ostomy Bags | |
Ostomy Accessories |
By Surgery Type | |
Colostomy | |
Ileostomy | |
Urostomy |
By End User | |
Hospitals and Specialty clinics | |
Home care settings | |
Ambulatory Surgical Centers |
Geography | ||||||||
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Ostomy Care Market Size Summary
The ostomy care market is poised for steady growth over the forecast period, driven by the increasing prevalence of inflammatory bowel diseases and colorectal cancer, which necessitate ostomy surgeries. The market experienced a temporary setback during the COVID-19 pandemic due to a decline in ostomy surgeries, as only acute cases were prioritized. However, the demand for home care ostomy products surged, helping to sustain market momentum. Technological advancements in pouching systems and accessories, such as the introduction of silicone-based ostomy seals, are expected to enhance the quality of life for ostomy patients and further propel market growth. Additionally, awareness initiatives by organizations like the United Ostomy Association of America are contributing to increased public knowledge about ostomy care, thereby supporting market expansion.
Europe leads the ostomy care market, attributed to the high incidence of colorectal and rectal cancers, which drive the demand for ostomy procedures. The region's strategic developments and partnerships among key market players, such as the collaboration between Ostoform and Medline, are enhancing market dynamics. The competitive landscape is characterized by both international and local companies, including ALCARE Co., Ltd., Braun Melsungen AG, and Coloplast A/S, who are actively innovating and expanding their product offerings. Recent product launches and acquisitions, such as HR Pharmaceuticals' Vitus Ostomy Care line and Owens & Minor's acquisition of Apria, are expected to further strengthen the market's growth trajectory.
Ostomy Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Growing Prevalence of Inflammatory Bowel Diseases
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1.2.2 Technological Advancements in the Arena of Ostomy Care
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1.2.3 Increase in Initiatives to Raise Ostomy Awareness
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1.3 Market Restraints
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1.3.1 Risk of Skin Irritation and Infections
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1.4 Porter Five Forces
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD million)
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2.1 By Product Type
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2.1.1 Ostomy Bags
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2.1.2 Ostomy Accessories
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2.2 By Surgery Type
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2.2.1 Colostomy
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2.2.2 Ileostomy
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2.2.3 Urostomy
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2.3 By End User
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2.3.1 Hospitals and Specialty clinics
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2.3.2 Home care settings
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2.3.3 Ambulatory Surgical Centers
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Italy
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2.4.2.5 Spain
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2.4.2.6 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 South Korea
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2.4.3.6 Rest of Asia-Pacific
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2.4.4 Middle East & Africa
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2.4.4.1 GCC
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2.4.4.2 South Africa
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2.4.4.3 Rest of Middle East & Africa
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2.4.5 South America
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2.4.5.1 Brazil
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2.4.5.2 Argentina
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2.4.5.3 Rest of South America
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Ostomy Care Market Size FAQs
How big is the Ostomy Care Market?
The Ostomy Care Market size is expected to reach USD 3.32 billion in 2024 and grow at a CAGR of 4.42% to reach USD 4.12 billion by 2029.
What is the current Ostomy Care Market size?
In 2024, the Ostomy Care Market size is expected to reach USD 3.32 billion.