Outdoor Printed Signage Industry Overview
The outdoor printed signage market is fragmented, with several players such as Avery Dennison Corporation, Orafol Europe GmbH, Identity Group, Lintec Corporation, Modulex A/S, and more. Few players dominate the market in terms of market share. With the rising demand for printing and technological advancements in emerging countries, companies are increasing their market presence and expanding their business footprint in new markets through partnerships, acquisitions, collaborations, and more.
- May 2024: Avery Dennison, a global materials science and manufacturing company, expanded its Sustainable Print portfolio with the launch of the SP 3522 Opaque Matte digital print film. This eco-friendly alternative to PVC-based films is tailored for mid-term promotions and boasts up to three years of durability. This longevity makes it a prime choice for temporary installations, transit advertising, and vibrant promotional campaigns.
- May 2024: ORAFOL Europe GmbH, a prominent player in printing solutions, extended its expertise beyond materials, delving into specific printing technologies for traffic signs. Catering to road equipment suppliers and standard traffic sign manufacturers, ORAFOL unveiled its latest innovation, the ORALITE ECO Traffic Printer, a collaborative creation with Roland DG. These signs are used in traffic safety, construction sites, and a myriad of graphic endeavors. The printer complies with standards for temporary and permanent traffic signs and even carries CE approval where necessary.
Outdoor Printed Signage Market Leaders
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Avery Dennison Corporation
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Modulex A/S
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Orafol Europe GmbH
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Identity Group
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Lintec Corporation
- *Disclaimer: Major Players sorted in no particular order