How big is the Over The Top Market?

The Over The Top Market size is expected to reach USD 0.6 trillion in 2024 and grow at a CAGR of 16.14% to reach USD 1.27 trillion by 2029. Read More

What is the current Over The Top Market size?

In 2024, the Over The Top Market size is expected to reach USD 0.6 trillion. Read More

Who are the key players in Over The Top Market?

Netflix, Inc., Amazon.com Inc. (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd and Roku Inc. are the major companies operating in the Over The Top Market. Read More

Which is the fastest growing region in Over The Top Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Over The Top Market?

In 2024, the North America accounts for the largest market share in Over The Top Market. Read More

What years does this Over The Top Market cover, and what was the market size in 2023?

In 2023, the Over The Top Market size was estimated at USD 0.50 trillion. The report covers the Over The Top Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Over The Top Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the key factors driving the OTT Market?

Key factors driving the Over the Top (OTT) Market are a) Increased internet penetration b) Proliferation of smart devices c) Rising demand for content on-demand Read More

What challenges does the OTT Market Face?

Major challenges faced by the OTT Industry are a) Data privacy concerns b) Intense competition c) Need for continuous technological enhancements Read More

Over The Top (OTT) Market Growth | Industry Trends, Size & Analysis Report

OTT Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

OTT, or Internet-Based Streaming, Delivers Digital Media Directly To Users, Bypassing Traditional Channels Like Cable or Satellite TV. This Market, Driven by the Increasing Adoption of SVOD Services, Provides On-Demand Access To A Variety of Content. However, Video Content Piracy Impacts Revenue for Content Creators and Legitimate Streaming Media Services. The Growth of Internet-Delivered Television is Fueled by the Rise in Smart Devices and Faster Internet Speeds. The North American Web-Based Television Market, Including Major Players Like Netflix and Amazon Prime Video, Has Seen Significant Growth.

Over the Top (OTT) Industry Overview

The over-the-top (OTT) market is fragmented. With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly competitive, creating even more competition for high-quality content to keep viewers hooked. The companies are focusing on product innovation to gain consumer attention. Major players in the market are Netflix Inc., Amazon.com Inc.(Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd, and Roku Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

February 2024 - Shemaroo Entertainment, a media and entertainment conglomerate, collaborated with four international telecom operators to expand its OTT platform, ShemarooMe. This partnership with Zain, STC, Mobily in Saudi Arabia, and Vodafone in Qatar, facilitated by DCB (Direct Carrier Billing) partners, 3A net, and one97 communications, showcases the company's global commitment to offering diverse entertainment experiences.
February 2024 - Verimatrix collaborated with Amazon Web Services (AWS) to further increase scalability, availability, and ease of use for its Streamkeeper Multi-DRM cloud-based OTT content security platform.