Over The Top (OTT) Market Share

Market Share of Over The Top (OTT) Industry

The over-the-top (OTT) market is fragmented. With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly competitive, creating even more competition for high-quality content to keep viewers hooked. The companies are focusing on product innovation to gain consumer attention. Major players in the market are Netflix Inc., Amazon.com Inc.(Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd, and Roku Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• February 2024 - Shemaroo Entertainment, a media and entertainment conglomerate, collaborated with four international telecom operators to expand its OTT platform, ShemarooMe. This partnership with Zain, STC, Mobily in Saudi Arabia, and Vodafone in Qatar, facilitated by DCB (Direct Carrier Billing) partners, 3A net, and one97 communications, showcases the company's global commitment to offering diverse entertainment experiences.
• February 2024 - Verimatrix collaborated with Amazon Web Services (AWS) to further increase scalability, availability, and ease of use for its Streamkeeper Multi-DRM cloud-based OTT content security platform.

Over the Top (OTT) Market Leaders

1. Netflix, Inc.

2. Amazon.com Inc. (Prime Video)

3. The Walt Disney Company (Hulu)

4. Tencent Holdings Ltd

5. Roku Inc.

*Disclaimer: Major Players sorted in no particular order