US Packaging Market Size (2024 - 2029)

The US packaging market is experiencing significant growth, driven by shifts in consumer behavior and product innovation. This expansion is particularly evident in the beverage and retail sectors, where packaging innovations play a crucial role in brand positioning and consumer engagement. The rise of e-commerce is also positively impacting the market, as companies seek to optimize packaging for online sales. Additionally, the demand for eco-friendly packaging solutions is shaping the market landscape, offering manufacturers opportunities to increase their market share. Despite disruptions caused by the COVID-19 pandemic, the packaging industry in the United States continues to adapt and evolve, reflecting broader economic trends and consumer preferences.

Market Size of US Packaging Industry

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US Packaging Industry Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 200.98 Billion
Market Size (2029) USD 244.17 Billion
CAGR (2024 - 2029) 3.97 %
Market Concentration High

Major Players

US Packaging Industry Major Players

*Disclaimer: Major Players sorted in no particular order

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USA Packaging Market Analysis

The US Packaging Market size is estimated at USD 200.98 billion in 2024, and is expected to reach USD 244.17 billion by 2029, growing at a CAGR of 3.97% during the forecast period (2024-2029).

The United States is one of the fastest-growing packaging markets in North America. Large packaging companies, such as Amcor Ltd, Mondi PLC, etc., drive investments for innovation and R&D activities in the country and provide unique solutions for many packaging challenges.

  • The differential growth across materials and formats drives the fundamental shifts in the packaging industry. In the United States, these differentials are a by-product of the changing consumer behaviours and product innovation within the market.
  • Due to the changing consumer habits, the beverage industry in the United States has noticed substantial growth. According to PMMI's Beverage Report, the North American beverage industry is expected to grow by 4.5% from 2018 to 2028. Sellers achieve the major portion of the beverage sales in North America in the United States.
  • The packaging and labelling providers in the United States that cater to the beverage industry are focusing extensively on packaging innovations, as they demonstrate the visual manifestation of the products' positioning, where words, fonts, and images reinforce the brand's image in people's minds. An effective package and label highlight the unique selling proposition, showcasing everything that separates the product.
  • Also, according to National Retail Federation, the retail industry's sales reached USD 4.06 trillion in 2020. They are expected to increase by around 3.8 to 4.4%, with e-commerce retail sales expected to grow by 10-12% in the coming years. Numerous growth opportunities exist in the United States retail market for retail providers of all sizes.
  • The increasing portion of sales contributed by e-commerce is anticipated to impact the market positively. Many companies haven't yet optimised packaging for e-commerce, and overpacking is common when shipping products from a distribution centre to consumers.
  • Further, introducing eco-friendly packaging and flavoured water with regulated ingredients has escalated the growth in carton water usage. Companies are introducing new products in the market, which is shaping the market landscape. For instance, in February 2021, Graphic Packaging International announced the launch of ProducePack, a sustainable paperboard packaging range of solutions for fresh produce.
  • With the surging demand for food, manufacturers are faced with a substantial opportunity to carve out a greater market share. Most food production companies are trying to engage consumers with revamped packaging better. The manufacturers are likely to lag if they do not modify their products according to the latest packaging trends, as the economy of the United States is flourishing.
  • The COVID-19 pandemic has created a major disruption in the packaging sector of the country. The main impacts have been observed in the various end-use markets for packaging. However, the effect of the pandemic has also been observed, like packaging used across applications.

USA Packaging Industry Segmentation

Packaging solutions are used across various industries, such as food and beverage, cosmetics, and healthcare. Packaging has gained significant traction in different sectors due to its advantages, such as long shelf-life and durability.

The Packaging Industry in the United States is Segmented by Material Type (Paper and Paperboard, Plastic, Glass, Metal) and End-user Industry (Food, Beverage, Pharmaceuticals, Household, and Personal Care).

By Material Type
Paper and Paperboard (Corrugated Boxes, Folding Cartons, etc)
Plastic (Rigid and Flexible)
Metal (Cans, Caps and Closures, Containers, Others)
Glass (Bottle and Containers)
By End-user Industry
Beverage
Food
Pharmaceutical
Household and Personal Care
Other End-user Industries
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US Packaging Market Size Summary

The US packaging market is experiencing significant growth, driven by evolving consumer behaviors and technological advancements. Major companies like Amcor Ltd and Mondi PLC are spearheading innovation and research activities, addressing various packaging challenges. The market is witnessing a shift in demand across different materials and formats, largely due to the burgeoning beverage industry and the rise of e-commerce. The retail sector, particularly e-commerce, is expected to continue its upward trajectory, creating numerous opportunities for packaging providers. The introduction of eco-friendly packaging solutions and product innovations, such as sustainable paperboard packaging for fresh produce, is further shaping the market landscape. The COVID-19 pandemic has disrupted supply chains, leading to shortages and increased demand for corrugated packaging solutions, particularly driven by the surge in e-commerce.

Flexible plastic packaging is gaining traction across various sectors, including food, retail, and pharmaceuticals, due to its cost-effectiveness and ability to extend product shelf life. The US packaging industry is highly competitive, with major players expanding their presence through strategic acquisitions and partnerships. Companies are increasingly focusing on sustainable packaging solutions, as seen in collaborations like Coca-Cola's initiative to use recycled materials in their bottles. The market is also witnessing innovations in digital printing and advanced recycling initiatives, aimed at enhancing sustainability and efficiency. These developments underscore the dynamic nature of the US packaging market, which is poised for continued growth and transformation in the coming years.

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US Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Value Chain Analysis

    4. 1.4 Assessment of the Impact of COVID-19 on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material Type

      1. 2.1.1 Paper and Paperboard (Corrugated Boxes, Folding Cartons, etc)

      2. 2.1.2 Plastic (Rigid and Flexible)

      3. 2.1.3 Metal (Cans, Caps and Closures, Containers, Others)

      4. 2.1.4 Glass (Bottle and Containers)

    2. 2.2 By End-user Industry

      1. 2.2.1 Beverage

      2. 2.2.2 Food

      3. 2.2.3 Pharmaceutical

      4. 2.2.4 Household and Personal Care

      5. 2.2.5 Other End-user Industries

US Packaging Market Size FAQs

The US Packaging Market size is expected to reach USD 200.98 billion in 2024 and grow at a CAGR of 3.97% to reach USD 244.17 billion by 2029.

In 2024, the US Packaging Market size is expected to reach USD 200.98 billion.

US Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)