Market Size of Pakistan Bottled Water Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 327.61 Million |
| Market Size (2029) | USD 557.68 Million |
| CAGR (2024 - 2029) | 11.96 % |
| Market Concentration | High |
Major Players.webp "Pakistan Bottled Water Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Pakistan Bottled Water Market Analysis
The Pakistan Bottled Water Market size is estimated at USD 327.61 million in 2024, and is expected to reach USD 557.68 million by 2029, growing at a CAGR of 11.96% during the forecast period (2024-2029).
- Bottled drinking water use in Pakistan has increased manifolds during the last 15 years. The trend for drinking healthy water and poor tap water quality are the main reasons for consumers' interest in bottled water consumption in Pakistan. Drinking water sources in Pakistan, both surface and groundwater, are contaminated with coliforms, toxic metals, and pesticides throughout the country.
- Also, various drinking water quality parameters set by the WHO are frequently violated, attracting consumers to consider bottled water for drinking purposes, thus driving the market's growth in the country.
- Additionally, with the increasing population and rapid urbanization, access to safe drinking water in Pakistan is declining. People living in urban cities have become more aware of the contamination of drinking water, resulting in more bottled water sales. Similarly, the food service sector or the on-trade segment also accounts for a significant share of the market as consumers are habituated to using bottled water while they eat out-of-home or during traveling.
- Moreover, extreme climatic conditions and scarce clean water resources are supporting the growth of the primary form of bottled water, i.e., still water, even among the middle-class population in the country. Consumers have tilted toward the perception that prevention is better than cure for the past few years, raising the demand for bottled water to avoid undesired health issues. Hence, such factors are expected to support and drive the growth of the bottled water market in the country during the forecast period.
Pakistan Bottled Water Industry Segmentation
Bottled water is drinking water packaged in plastic or glass water bottles.
Pakistan bottled water market is segmented on the basis of type and distribution channels. On the basis of type, the market is segmented into still water and sparkling water. Based on the distribution channel, the market is segmented as on-trade and off-trade. The off-trade segment is further classified into supermarkets/hypermarkets, convenience stores, online retail stores, home and office delivery (HOD), and other distribution channels.
For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
| Type | |
| Still Water | |
| Sparkling Water |
| Distribution Channel | |||||||
| On Trade | |||||||
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Pakistan Bottled Water Market Size Summary
The bottled water market in Pakistan is experiencing significant growth, driven by increasing consumer awareness of health and safety concerns related to tap water quality. Contaminated water sources, including both surface and groundwater, have led to a rising preference for bottled water as a safer alternative. Urbanization and population growth have further exacerbated the issue, with more people in cities becoming aware of water contamination, thus boosting bottled water sales. The food service sector also contributes to market expansion, as consumers increasingly opt for bottled water when dining out or traveling. Additionally, extreme climatic conditions and limited access to clean water resources have heightened the demand for still water, particularly among the middle class, who prioritize health and prevention.
The market is characterized by a growing demand for still water over other types, such as sparkling water, as consumers shift away from carbonated soft drinks. The affordability and availability of bottled water have made it a preferred choice for many. Economic factors, such as recovering GDP growth and an improving employment landscape, are supporting market expansion. The presence of global players like The Coca-Cola Company, Nestle S.A., and PepsiCo Inc. is notable, with these companies focusing on product quality and convenience. Efforts to introduce sustainable packaging and expand product offerings are also evident, as manufacturers aim to capture a broader consumer base and maintain a competitive edge in the market.
Pakistan Bottled Water Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Escalating Concern for Quality Drinking Water
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1.1.2 Strategic Investment by the Key Players
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1.2 Market Restraints
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1.2.1 Need for Stringent Regulatory Landscape
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Still Water
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2.1.2 Sparkling Water
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2.2 Distribution Channel
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2.2.1 On Trade
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2.2.2 Off-Trade
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2.2.2.1 Supermarkets/Hypermarkets
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2.2.2.2 Convenience Stores
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2.2.2.3 Online Retail Stores
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2.2.2.4 Home and Office Delivery (HOD)
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2.2.2.5 Other Distribution Channels
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Pakistan Bottled Water Market Size FAQs
How big is the Pakistan Bottled Water Market?
The Pakistan Bottled Water Market size is expected to reach USD 327.61 million in 2024 and grow at a CAGR of 11.96% to reach USD 557.68 million by 2029.
What is the current Pakistan Bottled Water Market size?
In 2024, the Pakistan Bottled Water Market size is expected to reach USD 327.61 million.
