Pakistan Frozen Food Market Size (2024 - 2029)

Pakistan Frozen Food Market Analysis

The Pakistan Frozen Food Market size is estimated at USD 730.23 million in 2024, and is expected to reach USD 968.48 million by 2029, growing at a CAGR of 5.81% during the forecast period (2024-2029).

• The convenience factor and the rising demand for animal-based products, such as kebabs, parathas, meatballs, and sausages, primarily drive the frozen food market in Pakistan. The retail marketing of packaged foods in Pakistan has been shifting towards modern retail channels like supermarkets and hypermarkets. This trend has been driven by several factors, including the growth of the urban population, changing lifestyles, and increased disposable income.
• Supermarkets and hypermarkets offer a wide range of products, including global brands and packaged foods. This has made it easier for consumers to access a diverse range of frozen food products. Moreover, these modern retail channels have facilitated the distribution process, making it easier for manufacturers to reach a larger customer base.
• In the upcoming years, demand for frozen food products will rise even more owing to the increased preference for frozen fruits and vegetables over fresh food among millennials and Gen Z. Sales of frozen fruits and vegetables will also increase due to the retention of vitamins and minerals in contrast to their fresh counterparts, over the time period they lose vitamins and other nutritious elements.
• Furthermore, the growing trend for clean-label products is increasing consumer preference toward clean-label frozen food products in the market. Gluten-free and low-carb products also make up strong subsets within the frozen categories. However, the lack of infrastructure, in terms of efficient cold chain and retail-level inefficiencies, is considered a major hurdle for the frozen food industry in Pakistan.

Pakistan Frozen Food Industry Segmentation

Frozen food refers to any type of food that has been subjected to a freezing process to preserve it. Freezing food involves reducing its temperature to below its freezing point, which inhibits the growth of bacteria, yeasts, and molds that can cause food spoilage. Frozen food can include a wide variety of items, such as fruits, vegetables, meats, seafood, and prepared meals. 

The frozen food market is segmented by category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into supermarkets and hypermarkets, convenience stores, online channels, and other distribution channels. 

The report offers market size and forecasts in value (USD million) for all the above segments.