Pakistan Fruits and Vegetables Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 9.13 Billion |
| Market Size (2029) | USD 12.98 Billion |
| CAGR (2024 - 2029) | 7.30 % |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Pakistan Fruits and Vegetables Market Analysis
The Pakistan Fruits and Vegetables Market size is estimated at USD 9.13 billion in 2024, and is expected to reach USD 12.98 billion by 2029, growing at a CAGR of 7.30% during the forecast period (2024-2029).
- According to the FAO, fruit production amounted to 9.82 million metric ton in 2020. Mangoes accounted for the highest production of 2.3 million metric ton, followed by oranges with a production of 1.6 million metric ton. Similarly, in 2020, vegetable production accounted for 5.5 million ton, where about 40% of the production was only attributed to onions with over 2 million metric ton, followed by tomatoes, carrots, and turnips. Following cereals exports, fruit exports hold the largest share of the agriculture export revenue of the country. The value of the country's fruit exports grew by over 17% reaching USD 492 million in 2021.
- Different climates in the country result in the availability of many vegetable varieties in markets around the year. Around 35 kinds of vegetables are grown across numerous ecosystems in Pakistan, ranging from the dry zone to the wet zone, low elevation to high elevation, rain-fed to irrigated, and low input to high input systems, such as plastic houses. Horticulture in Pakistan emerged as an important sector contributing over 18% to the national agriculture GDP. A large number of horticultural products are produced to fulfill the domestic demand for fruit and vegetables for the rapidly expanding population as well as to cater to the demand arising in potential export markets. Out of the total annual agriculture production of the country, the major contributors are Punjab, Sindh, Balochistan, and NWFP. Mango, kino, apple, dates, pine nuts, oranges, and guava are a few of the majorly exported fruits, and potato, onion, mushroom, garlic, chili, etc., are among the vegetables exported globally. Pakistan is heavily relying on one market for specific items. For example, Dubai is the biggest market for Pakistani mango, followed by England and Saudi Arabia. Sri Lanka is the only biggest market for Pakistani fresh apples. Hence, all these aforementioned factors are anticipated to positively impact the fruits and vegetable market of Pakistan during the forecast period.
Pakistan Fruits and Vegetables Market Trends
This section covers the major market trends shaping the Pakistan Fruits & Vegetables Market according to our research experts:
High Export Potential of Fruits
Fruits are considered one of the most important agricultural commodities in Pakistan due to their high export value. Pakistan is one of the leading producers of Citrus and Mangoes in the world due to favorable environmental conditions, and it is mostly produced in Sindh and Punjab regions in the country. Due to their high export potential, the government is implementing various projects and strategies to increase fruit production in the country. For example, the Government of Pakistan initiated the implementation of a new project "National Programme for Enhancing Command Area of Barani Areas of Pakistan". The project started in the year 2021, and it aims to bring over 18,000 ha under fruit crops in five years. Furthermore, the government formulated strategies, such as 'Pakistan Fruits and Vegetables Export Strategy 2023-2027 as part of the National Priority Sectors Export Strategy (NPSES) Initiative, to increase the horticulture exports of the country in the next five years. According to the Food and Agriculture Organization Statistics (FAOSTAT), the total fruit production in Pakistan increased from 9.48 million metric ton to 11.13 million metric ton during the period 2018-2021. Owing to the increased fruit production in the country, fruit exports of the country are gradually increased over the past few years. According to the ITC Trade Map, the fruit exports of the country recorded a growth of 17.7% in 2021 reaching USD 492 million. Citrus and Mangoes are the most exported fruits in the country accounting for over 60% of the total fruit exports of Pakistan. Thus, the high export potential of fruits supported by various government initiatives and increased domestic production is anticipated to drive the fruits and vegetables market in Pakistan in coming years.
Increasing demand for Vegetables
Owing to low domestic production, Pakistan depends on vegetable imports for meeting the domestic demand. According to the International Trade Center, vegetable imports dominate the Pakistani market compared to fruit imports. The value of vegetable imports in the country increased by about 50% during the period 2018-2021. The country imported vegetables worth more than USD 946 million in the year 2021 with Australia, Afghanistan, Russia, and Canada being the major exporters of vegetables to Pakistan. Vegetables like potatoes, tomatoes, onions, shallots, garlic, leeks, cabbage, cauliflower, kohlrabi, kale, lettuce, chicory, carrots, turnips, cucumbers, gherkins, and coconuts are majorly imported in Pakistan. Furthermore, recent floods in the country are expected to further increase vegetable imports in the following years. According to a report published by ICIMOD (International Centre for Integrated Mountain Development), Sindh province is the most affected area in the country, where the vegetable losses are estimated at USD 374 million affecting the three key vegetable crops Onions, Tomato, and Chilli. The growing domestic demand for vegetables in addition to the low domestic production is anticipated to drive vegetable imports driving the studied market.
Pakistan Fruits and Vegetables Market News
October 2022: The Punjab government in Pakistan released USD 1.11 million (PKR 250 million) to set up the first fully tax-free, fruit, vegetable, and flower market in Rawalpindi to mitigate the inflation on consumers. The new market will have discounted prices of up to 30% and will increase the fruit and vegetable market in the region.
August 2022: The government of Pakistan lifted the tariffs on the import of tomatoes and onions to allow immediate import into the country. The government took the decision, as 80% of the onion crop has been damaged in the Sindh area due to floods, thereby, creating a shortage of the two important vegetables in the country.
April 2022: The Khyber Pakhtunkhwa government signed agreements with private companies to set up cold storage facilities and manufacturing units in Wana, South Waziristan tribal district. The units are being set up under the USAID-funded Horticulture Advancement Activity and implemented by FAO and are designed to increase the competitiveness of potential horticulture value chains in the target regions in the country.
Pakistan Fruits and Vegetables Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
5. MARKET SEGMENTATION (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
- 5.1 Vegetables
- 5.2 Fruits
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
- 6.1 Mangoes, Mangosteens, and Guavas
- 6.2 Onions
- 6.3 Oranges
- 6.4 Tomatoes
- 6.5 Apples
- 6.6 Watermelons
- 6.7 Carrots and Turnips
- 6.8 Dates
- 6.9 Pumpkins
- 6.10 Cauliflower and Broccoli
- 6.11 Peas
- 6.12 Bananas
- 6.13 Apricots
- 6.14 Spinach
- 6.15 Eggplants
- 6.16 Okra
7. REGIONAL ANALYSIS
- 7.1 PESTLE Analysis
- 7.2 Supply Chain Analysis
- 7.3 Government Policies
8. COMPETITOR ANALYSIS
- 8.1 Distribution Network and Retail Analysis
- 8.2 List of Key Players
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityPakistan Fruits and Vegetables Industry Segmentation
Fruits and Vegetables are horticultural crops producing perishable agricultural produce and are a key part of Pakistan's Agriculture. Only fresh fruits and vegetables are considered in the scope of the report.
The Pakistan Fruits and Vegetable Market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric ton) for the abovementioned segments.
Pakistan Fruits and Vegetables Market Research FAQs
How big is the Pakistan Fruits and Vegetables Market?
The Pakistan Fruits and Vegetables Market size is expected to reach USD 9.13 billion in 2024 and grow at a CAGR of 7.30% to reach USD 12.98 billion by 2029.
What is the current Pakistan Fruits and Vegetables Market size?
In 2024, the Pakistan Fruits and Vegetables Market size is expected to reach USD 9.13 billion.
What years does this Pakistan Fruits and Vegetables Market cover, and what was the market size in 2023?
In 2023, the Pakistan Fruits and Vegetables Market size was estimated at USD 8.51 billion. The report covers the Pakistan Fruits and Vegetables Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pakistan Fruits and Vegetables Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Fruit and Vegetable in Pakistan Industry Report
Statistics for the 2024 Fruit and Vegetable in Pakistan market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit and Vegetable in Pakistan analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
