Pakistan Fruits and Vegetables Market Size (2024 - 2029)

The market size of the fruit and vegetable industry in Pakistan is projected to experience significant growth over the forecast period. This expansion is driven by the country's diverse climatic conditions, which allow for a wide variety of vegetables to be available year-round, and the substantial contribution of horticulture to the national agriculture GDP. The industry not only meets the domestic demand of a rapidly growing population but also caters to potential export markets, with fruits and vegetables being key components of agricultural export revenue. Major agricultural provinces contribute significantly to the market, and specific fruits and vegetables have established strong export channels, particularly in regional markets. These factors collectively indicate a positive trajectory for the market size of Pakistan's fruit and vegetable sector.

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Market Size of Pakistan Fruits and Vegetables Industry

Pakistan Fruits and Vegetables Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 9.13 Billion
Market Size (2029) USD 12.98 Billion
CAGR (2024 - 2029) 7.30 %

Major Players

Pakistan Fruits and Vegetables Market Major Players

*Disclaimer: Major Players sorted in no particular order

Pakistan Fruits and Vegetables Market Analysis

The Pakistan Fruits and Vegetables Market size is estimated at USD 9.13 billion in 2024, and is expected to reach USD 12.98 billion by 2029, growing at a CAGR of 7.30% during the forecast period (2024-2029).

  • According to the FAO, fruit production amounted to 9.82 million metric ton in 2020. Mangoes accounted for the highest production of 2.3 million metric ton, followed by oranges with a production of 1.6 million metric ton. Similarly, in 2020, vegetable production accounted for 5.5 million ton, where about 40% of the production was only attributed to onions with over 2 million metric ton, followed by tomatoes, carrots, and turnips. Following cereals exports, fruit exports hold the largest share of the agriculture export revenue of the country. The value of the country's fruit exports grew by over 17% reaching USD 492 million in 2021.
  • Different climates in the country result in the availability of many vegetable varieties in markets around the year. Around 35 kinds of vegetables are grown across numerous ecosystems in Pakistan, ranging from the dry zone to the wet zone, low elevation to high elevation, rain-fed to irrigated, and low input to high input systems, such as plastic houses. Horticulture in Pakistan emerged as an important sector contributing over 18% to the national agriculture GDP. A large number of horticultural products are produced to fulfill the domestic demand for fruit and vegetables for the rapidly expanding population as well as to cater to the demand arising in potential export markets. Out of the total annual agriculture production of the country, the major contributors are Punjab, Sindh, Balochistan, and NWFP. Mango, kino, apple, dates, pine nuts, oranges, and guava are a few of the majorly exported fruits, and potato, onion, mushroom, garlic, chili, etc., are among the vegetables exported globally. Pakistan is heavily relying on one market for specific items. For example, Dubai is the biggest market for Pakistani mango, followed by England and Saudi Arabia. Sri Lanka is the only biggest market for Pakistani fresh apples. Hence, all these aforementioned factors are anticipated to positively impact the fruits and vegetable market of Pakistan during the forecast period.

Pakistan Fruits and Vegetables Industry Segmentation

Fruits and Vegetables are horticultural crops producing perishable agricultural produce and are a key part of Pakistan's Agriculture. Only fresh fruits and vegetables are considered in the scope of the report.

The Pakistan Fruits and Vegetable Market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric ton) for the abovementioned segments.

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Pakistan Fruits and Vegetables Market Size Summary

The fruit and vegetable industry in Pakistan is poised for significant growth, driven by favorable climatic conditions and strategic government initiatives. The sector is a crucial component of the national agriculture GDP, with horticulture playing a vital role in meeting both domestic and international demand. Pakistan is a leading producer of citrus fruits and mangoes, primarily cultivated in the Sindh and Punjab regions. The government's focus on enhancing fruit production through projects like the "National Programme for Enhancing Command Area of Barani Areas of Pakistan" and the "Pakistan Fruits and Vegetables Export Strategy 2023-2027" aims to boost exports and increase the country's share in global markets. These efforts are expected to strengthen the market's growth trajectory over the forecast period.

Despite the robust production of fruits, Pakistan faces challenges in vegetable production, leading to a reliance on imports to satisfy domestic demand. The country has seen a substantial increase in vegetable imports, with major suppliers including Australia, Afghanistan, Russia, and Canada. Recent natural disasters, such as floods in Sindh, have exacerbated the situation by damaging key crops like onions and tomatoes, further driving the need for imports. Initiatives like the establishment of a tax-free market in Rawalpindi and the lifting of tariffs on essential vegetables underscore the government's commitment to stabilizing the market and addressing inflationary pressures. These dynamics highlight the dual nature of the market, with strong export potential for fruits and a growing dependency on imported vegetables to meet local needs.

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Pakistan Fruits and Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

  2. 2. MARKET SEGMENTATION (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)

    1. 2.1 Vegetables

    2. 2.2 Fruits

Pakistan Fruits and Vegetables Market Size FAQs

The Pakistan Fruits and Vegetables Market size is expected to reach USD 9.13 billion in 2024 and grow at a CAGR of 7.30% to reach USD 12.98 billion by 2029.

In 2024, the Pakistan Fruits and Vegetables Market size is expected to reach USD 9.13 billion.

Fruit and Vegetable Market in Pakistan Report Snapshots

Fruit and Vegetable Industry in Pakistan Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)