Pakistan Savory Snack Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 724.22 Million |
| Market Size (2029) | USD 956.79 Million |
| CAGR (2024 - 2029) | 9.20 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Pakistan Savory Snack Market Analysis
The Pakistan Savory Snack Market size is estimated at USD 0.72 billion in 2024, and is expected to reach USD 1.11 billion by 2029, growing at a CAGR of 9.20% during the forecast period (2024-2029).
The Pakistani snack food industry is expected to grow owing to the increasing demand for quick and convenient snacks that can be consumed on the go. Consumers are increasingly opting for healthier snacking options, leading to a rise in the demand for baked snacks, nuts, and dried fruits. Snack manufacturers are constantly innovating and introducing new flavors and product formats to cater to evolving consumer preferences. Also, extensive marketing campaigns and wider distribution channels are creating greater brand awareness and promoting the consumption of packaged snacks.
The rise of e-commerce platforms and online ordering services makes it easier for consumers to purchase snacks directly from manufacturers, offering wider choices and convenient delivery options. According to Omnesmedia.com, in 2021, there was a 45% increase in online purchases compared to 2020. The government's focus on promoting the food processing industry and providing incentives for investments is further boosting the growth of the snack food market. In addition, consumers are showing a growing appreciation for local flavors and traditional snacking options, leading to the popularity of indigenous brands and products. These factors are boosting the growth of the snack food industry in Pakistan.
Pakistan Savory Snack Market Trends
Demand for Nuts and Seeds is Increasing
Consumers in the country are constantly seeking convenient snacking options that are being upgraded by major manufacturers. The industry is mainly driven by the growing awareness of the health benefits of nuts and seeds, as they are rich sources of fiber, protein, vitamins, antioxidants, and other essential minerals, and the increasing popularity of the paleo diet. They are a good source of saturated fats and help maintain a healthy heart and brain. Due to the nutritional benefits, they serve as excellent meal substitutes.
The prevalence of diabetes across the nation has encouraged many consumers to switch to nuts and seeds snacking options. As per the World Bank data, approximately 26.7% of the adult population residing in Pakistan had diabetes in 2022. The on-the-go snacking concept is linked to easy consumption. Also, nuts and seeds as snacking options help consumers save time cooking at home, especially in times of minor hunger urges, serve as convenient tiffin options for school/college-going children, and even between work sessions.
The Growing Number of Supermarkets in Pakistan is Expected to Boost the Sales of Potato Chips
Consumers in urban areas have switched from traditional grocery stores to branded grocery chains due to changing consumer lifestyles, the availability of global brands, and technological interventions. This change in consumer behavior is expected to drive the market for potato chips through supermarkets. The segment accounts for a substantial share of the potato chip market, owing to its friendly format and the real feeling of shopping experience among consumers. Supermarkets provide heavy discounts and rewards that attract consumers to purchase potato chips through supermarkets.
Many supermarket chains have been expanding their presence across Asia, including Pakistan. As of 2021, there were four Carrefour outlets across Asia. Discount offers and ease of shopping also attract consumers to supermarkets. Majid Al Futtaim invested around INR 14.3 billion in new store openings in Q1 2024 in Lahore, Pakistan. Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in Pakistan, announced the inauguration of a new Carrefour supermarket in Askari 10 in Lahore.
Consumers prefer making fewer trips to the stores to receive more value for their money, which increases the sales of snacks, including potato chips, via supermarkets/hypermarkets across the nation. Thus, increasing retail business in Pakistan is expected to boost the potato chip market in the country.
Pakistan Savory Snack Industry Overview
The Pakistani snack food industry is highly competitive due to the presence of various local and international vendors. Some of the major players in the market are PepsiCo Inc., The Kellogg Company, Nimco's, Rehmat-e-Shereen, and United Snacks. One of the most important strategies companies are implementing is making major efforts to penetrate the retail channels, which eases the circulation of products into the consumer market.
Major companies operating in the industry offer consumers a wide range of products. For instance, Shahi owns state-of-the-art manufacturing facilities, allowing the company to meet heavy demands for savory snacks, majorly arising from the country's urban areas. Key players are focusing on social media platforms and online distribution channels for e-marketing and branding of their products to attract more customers.
Pakistan Savory Snack Market Leaders
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NIMCO’S
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PepsiCo Inc.
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United Snacks (Pvt ) Limited
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The Kellogg Company
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Rehmat-e-shereen
*Disclaimer: Major Players sorted in no particular order
Pakistan Savory Snack Market News
- April 2023: Symrise partnered with the global culinary brand Shan Foods, Pakistan. This collaboration was intended to co-develop and deliver consumer-led winning concepts and taste solutions for leading local and global consumer-preferred food brands in categories like culinary and snacks with Symrise’s taste, nutrition, and health expertise.
- March 2023: PepsiCo Pakistan organized an event to celebrate World Water Day 2023 by sharing that the company would replenish a significant share of the water they use at their snack manufacturing facilities in the Sundar and Multan watersheds. This move was intended to build a positive brand image in the minds of consumers across the region.
Pakistan Savory Snack Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Government initiatives to develop small scape industries
- 4.1.2 Growing demand for premium snacks, coupled with International flavors
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4.2 Market Restraints
- 4.2.1 Increasing health-conscious consumer due to rising obesity
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Potato Chips
- 5.1.2 Extruded Snacks
- 5.1.3 Nuts and Seeds
- 5.1.4 Popcorn
- 5.1.5 Other Product Types
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 Capital Group of Companies
- 6.3.3 United Snacks (Pvt) Limited
- 6.3.4 Nimco's Corner
- 6.3.5 Shahi Group
- 6.3.6 Rehmat-e-Shereen
- 6.3.7 Bunge Limited (Dalda Foods Ltd)
- 6.3.8 Bhaya Foods Industries
- 6.3.9 The Kellogg Company
- 6.3.10 Ismail Industries
- 6.3.11 Kernelpop
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pakistan Savory Snack Industry Segmentation
Snacks are the smaller, less structured meals that are not eaten during regular meal times. Savory snacks are defined as having a pleasantly salty taste or smell without much (if any) sweetness.
The Pakistani snack food industry is segmented by product type and distribution channel. By product type, the industry is segmented into potato chips, extruded snacks, nuts and seeds, popcorn, and other product types. Based on distribution channel, the industry is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market sizing was done based on value (USD) for all the above-mentioned segments.
| Type | Potato Chips |
| Extruded Snacks | |
| Nuts and Seeds | |
| Popcorn | |
| Other Product Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
Pakistan Savory Snack Market Research FAQs
How big is the Pakistan Savory Snack Market?
The Pakistan Savory Snack Market size is expected to reach USD 724.22 million in 2024 and grow at a CAGR of 9.20% to reach USD 956.79 million by 2029.
What is the current Pakistan Savory Snack Market size?
In 2024, the Pakistan Savory Snack Market size is expected to reach USD 724.22 million.
Who are the key players in Pakistan Savory Snack Market?
NIMCO’S, PepsiCo Inc., United Snacks (Pvt ) Limited, The Kellogg Company and Rehmat-e-shereen are the major companies operating in the Pakistan Savory Snack Market.
What years does this Pakistan Savory Snack Market cover, and what was the market size in 2023?
In 2023, the Pakistan Savory Snack Market size was estimated at USD 657.59 million. The report covers the Pakistan Savory Snack Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pakistan Savory Snack Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Snack Food Industry Report
Statistics for the 2024 Pakistan Savory Snack market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pakistan Savory Snack analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
