Market Size of Pakistan Savory Snack Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 724.22 Million |
| Market Size (2029) | USD 956.79 Million |
| CAGR (2024 - 2029) | 9.20 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Pakistan Savory Snack Market Analysis
The Pakistan Savory Snack Market size is estimated at USD 0.72 billion in 2024, and is expected to reach USD 1.11 billion by 2029, growing at a CAGR of 9.20% during the forecast period (2024-2029).
The Pakistani snack food industry is expected to grow owing to the increasing demand for quick and convenient snacks that can be consumed on the go. Consumers are increasingly opting for healthier snacking options, leading to a rise in the demand for baked snacks, nuts, and dried fruits. Snack manufacturers are constantly innovating and introducing new flavors and product formats to cater to evolving consumer preferences. Also, extensive marketing campaigns and wider distribution channels are creating greater brand awareness and promoting the consumption of packaged snacks.
The rise of e-commerce platforms and online ordering services makes it easier for consumers to purchase snacks directly from manufacturers, offering wider choices and convenient delivery options. According to Omnesmedia.com, in 2021, there was a 45% increase in online purchases compared to 2020. The government's focus on promoting the food processing industry and providing incentives for investments is further boosting the growth of the snack food market. In addition, consumers are showing a growing appreciation for local flavors and traditional snacking options, leading to the popularity of indigenous brands and products. These factors are boosting the growth of the snack food industry in Pakistan.
Pakistan Savory Snack Industry Segmentation
Snacks are the smaller, less structured meals that are not eaten during regular meal times. Savory snacks are defined as having a pleasantly salty taste or smell without much (if any) sweetness.
The Pakistani snack food industry is segmented by product type and distribution channel. By product type, the industry is segmented into potato chips, extruded snacks, nuts and seeds, popcorn, and other product types. Based on distribution channel, the industry is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market sizing was done based on value (USD) for all the above-mentioned segments.
| Type | |
| Potato Chips | |
| Extruded Snacks | |
| Nuts and Seeds | |
| Popcorn | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
Pakistan Savory Snack Market Size Summary
The snack food industry in Pakistan is experiencing significant growth, driven by changing consumer preferences and lifestyle changes. The demand for savory snacks, such as potato chips, extruded snacks, nuts, and seeds, is on the rise, particularly among the working population and the younger generation. This trend is fueled by the need for convenient and quick snacking options that fit into busy lifestyles. The COVID-19 pandemic further accelerated this demand as consumers shifted towards at-home consumption, leading to the emergence of new players in the market. The increasing disposable incomes and brand awareness, along with the introduction of diverse flavors, are contributing to the market's expansion. Additionally, the prevalence of diabetes has prompted consumers to opt for savory snacks as a healthier alternative, further boosting market growth.
The distribution channels for savory snacks in Pakistan are evolving, with a notable shift from traditional grocery stores to branded supermarkets and hypermarkets. This change is driven by the availability of global brands and the convenience offered by these modern retail formats. Supermarkets are becoming the preferred choice for consumers due to their bulk purchasing options and attractive discount offers, which enhance the shopping experience and provide value for money. The competitive landscape of the market is marked by the presence of both local and international players, such as PepsiCo Inc., The Kellogg Company, and United Snacks, who are actively expanding their product offerings and leveraging online platforms for marketing. These strategies are aimed at increasing market share and meeting the growing demand for savory snacks across the country.
Pakistan Savory Snack Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Increasing Government initiatives to develop small scape industries
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1.1.2 Growing demand for premium snacks, coupled with International flavors
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1.2 Market Restraints
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1.2.1 Increasing health-conscious consumer due to rising obesity
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Potato Chips
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2.1.2 Extruded Snacks
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2.1.3 Nuts and Seeds
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2.1.4 Popcorn
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2.1.5 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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Pakistan Savory Snack Market Size FAQs
How big is the Pakistan Savory Snack Market?
The Pakistan Savory Snack Market size is expected to reach USD 724.22 million in 2024 and grow at a CAGR of 9.20% to reach USD 956.79 million by 2029.
What is the current Pakistan Savory Snack Market size?
In 2024, the Pakistan Savory Snack Market size is expected to reach USD 724.22 million.
