Panama E-commerce Industry Overview
Central America's major e-commerce players, including Amazon and Mercado Libre. MercadoLibre is widely regarded as Central America's "Amazon." The company is the largest e-commerce provider in the region with the fastest-growing e-commerce market. According to eMarketer, e-commerce sales in the whole of Latin America increased by 63% by 2020 for the first time.
- April 2022- Pinterest and WooCommerce have announced a strategic partnership that will allow retailers to generate shoppable pins. This integration will connect more than 3 million WooCommerce suppliers with 400 million monthly Pinterest users, with the hope of creating it easier for merchants to build audiences and drive sales, especially in Central American countries, such as Panama.
- July 2021- BigCommerce, a leading Open Cloud-based e-commerce platform for fast-growing and established brands, announced a partnership with Mercado Libre, Central America's leading e-commerce marketplace, to give BigCommerce merchants access to nearly 133 million Latin American consumers on Mercado Libre's Marketplace.
Panama E-commerce Market Leaders
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ChainZilla
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Hyperlink InfoSystem
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WooCommerce
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Mercado Libre
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Amazon
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Dafiti
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Americanas
- *Disclaimer: Major Players sorted in no particular order
