Patient Portal Market Size (2024 - 2029)

The patient portal market is experiencing significant growth, driven by the increasing adoption of patient-centric healthcare approaches and the rising demand for electronic health records (EHR). The market's expansion was initially boosted by the COVID-19 pandemic, which led to the development of new portals and services. Despite some loss of traction in the post-pandemic period, the market is expected to maintain stable growth. Collaborations and partnerships among market players are enhancing market development, contributing to a substantial market share. However, concerns regarding data privacy, safety, and the high costs of implementation pose challenges to market growth.

Market Size of Patient Portal Industry

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Patient Portal Market Summary
Study Period 2021 - 2029
Market Size (2024) USD 5.52 Billion
Market Size (2029) USD 13.07 Billion
CAGR (2024 - 2029) 18.80 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Patient Portal Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Patient Portal Market Analysis

The Patient Portal Market size is estimated at USD 5.52 billion in 2024, and is expected to reach USD 13.07 billion by 2029, growing at a CAGR of 18.80% during the forecast period (2024-2029).

The onset of COVID-19 caused nationwide lockdowns, with the suspension of non-urgent scheduled visits and hospitalizations worldwide. The financial and technological barriers prevented some patients from accessing the technology needed for patient portal services, especially older people and patients from underdeveloped countries. Additionally, in February 2022, DC Health launched a web-based portal, 'Digital Vaccine Record (DVR),' that gives district residents secure, easy, and free access to their official COVID-19 vaccination records. DVR, an official electronic vaccination record drawn from the District of Columbia's immunization information system (DOCIIS), is accessible on smartphones, tablets, and laptops and includes a QR code. When scanned by a SMART Health Card reader, it displays the same information as the physical vaccine card provided by the Centers for Disease Control and Prevention (CDC). Thus, the government and private sectors launched new portals and services for various purposes during the pandemic. The COVID-19 pandemic had a favorable impact on the market initially; in the post-pandemic period the market has lost some traction. However, it is expected to have stable growth during the forecast period.

The patient portal market has been growing owing to the increasing adoption of the patient-centric approach of healthcare payers and the growing demand for EHR. For instance, in February 2021, Northern Inyo Healthcare District collaborated with Cerner Corporation to transform its Electronic Health Record (EHR). The collaboration involved Northern Inyo Healthcare District moving to an updated electronic system that supported physicians, nurses, and clinicians to share data across the district's multiple offices. Such collaborations are expected to contribute to the rising adoption of EHRs in the United States.

Furthermore, in February 2021, Medway NHS (National Health Services) Foundation Trust adopted Allscripts Sunrise electronic patient records to boost its digital maturity quickly. With this, clinicians are expected to have better access to a single view of patient information with the launch of clinical papers with in-context links to other IT systems in use at the trust.

Additionally, the market players focus on market development strategies such as collaboration, partnerships, and product launches. For instance, in March 2022, Meditech and Google Health collaborated to bring search simplicity for electronic health records, which helps aggregate patient data from different settings and present a comprehensive patient view to clinicians. Thus, owing to all the factors mentioned above, the market is experiencing tremendous growth and is expected to have a high market share over the forecast period.

However, the concerns regarding data privacy and safety, coupled with the high cost of implementing and deploying these tools, are a major restraint for the market growth.

Patient Portal Industry Segmentation

The patient portal is a web-based access point that is connected with the electronic health records (EHR) systems and focuses on patient access to those health records. The patients may share their health information and communicate remotely. These allow patients to look into various data points. Some portals allow patients to check medical history data and view demographics. 

The Patient Portal Market is Segmented by Portal (Integrated Patient Portal and Standalone Patient Portal), Deployment Mode (Cloud-based and On-Premise and Web-based), End-User (Hospitals and Clinics, Pharmacies, and Other End-Users), and Geography (North America (United States, Canada, and Mexico), Europe (United Kingdom, Germany, France, Italy Spain, and Rest of Europe) Asia-Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific), Middle East and Africa (GCC, South Africa, and Rest of Middle East and Africa), and South America (Brazil, Argentina, and Rest of South America)). The report offers the value (in USD million) for the above segments.

By Portal
Integrated Patient Portal
Standalone Patient Portal
By Deployment Mode
Cloud-based
On-Premise and Web-based
By End-User
Hospitals and Clinics
Pharmacies
Other End-Users
Geography
North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa
GCC
South Africa
Rest of Middle East and Africa
South America
Brazil
Argentina
Rest of South America
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Patient Portal Market Size Summary

The patient portal market is experiencing significant growth, driven by the increasing adoption of patient-centric healthcare approaches and the rising demand for electronic health records (EHR). The COVID-19 pandemic initially boosted the market by prompting the launch of various digital health initiatives, such as the Digital Vaccine Record in Washington, D.C. However, post-pandemic, the market has faced challenges due to concerns over data privacy and the high costs associated with implementing integrated systems. Despite these challenges, the market is expected to expand steadily, supported by collaborations and technological advancements in regions like North America, where countries such as the United States and Canada are leading in healthcare IT adoption.

The demand for integrated patient portals, which connect directly to medical facilities' databases, is anticipated to drive market growth further. These portals offer comprehensive services and are crucial for managing the increasing burden of chronic diseases. Companies are focusing on enhancing patient experiences and hospital efficiencies through strategic partnerships and product launches, such as Novo Integrated Sciences' NovoConnect and Microsoft's EHR-integrated virtual care capabilities. The competitive landscape includes major players like Allscripts Healthcare Solutions, Cerner Corporation, and McKesson Corporation, with new entrants expected to join the market. Overall, the patient portal market is poised for robust growth, with a strong emphasis on technological integration and patient engagement.

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Patient Portal Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increased Adoption of Patient-centric Approach by Healthcare Payers

      2. 1.2.2 Increase in the Demand for Electronic Health Records (EHRs)

      3. 1.2.3 Favorable Government Funding Policies and Initiatives for Implementing Healthcare IT Solutions

    3. 1.3 Market Restraints

      1. 1.3.1 Data Privacy and Security Concerns

      2. 1.3.2 High Cost of Implementation and Deployment

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size Value in USD Million)

    1. 2.1 By Portal

      1. 2.1.1 Integrated Patient Portal

      2. 2.1.2 Standalone Patient Portal

    2. 2.2 By Deployment Mode

      1. 2.2.1 Cloud-based

      2. 2.2.2 On-Premise and Web-based

    3. 2.3 By End-User

      1. 2.3.1 Hospitals and Clinics

      2. 2.3.2 Pharmacies

      3. 2.3.3 Other End-Users

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Patient Portal Market Size FAQs

The Patient Portal Market size is expected to reach USD 5.52 billion in 2024 and grow at a CAGR of 18.80% to reach USD 13.07 billion by 2029.

In 2024, the Patient Portal Market size is expected to reach USD 5.52 billion.

Patient Portal Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)