Market Trends of PC Industry
This section covers the major market trends shaping the PC Market according to our research experts:
Laptop Demand Boosting the Market
- Rapid digitalization encourages people to use portable devices more often, such as laptops, to enhance work and educational processes. Due to their excellent qualities, such as their slim appearance and low weight, laptops are becoming increasingly popular globally. Also, the market mainly expands on the back of business sector expansion.
- The pandemic has increased demand for global online gaming platforms.Consumers are coming up with demands for high-technology, fast gaming laptops that can be easily carried anywhere. At present, laptops with high-resolution and wide displays are very popular among gamers. Gaming laptop manufacturers such as Razer, Asus, Lenovo, and others are constantly developing new models to meet changing customer demands.The increasing trend of gamers' spending is expected to impact the market in the near future positively.
- The most widely used laptop brands are Lenovo, Dell, and HP; together, they ship approximately 60% of all laptops sold globally. Since 2018, Lenovo has had the largest market share of any other company. HP is Lenovo's strongest rival in the global laptop market. Apple's shipments of desktop computers and laptops increased by 28% in the last year.
- The North American and European regions heavily influence the global laptop market. Also, Asia-Pacific's laptop market is expected to grow significantly during the projection period. Notably, growing government initiatives like "Make in India," "Made in China 2025," and "Digital India" would boost laptop sales in the area.
- Globally, the digital revolution is having a big influence on education. A significant change is taking place in the delivery of education and training. Students must find digital classrooms appealing. Artificial intelligence (AI), customized learning, and bring-your-own-device (BYOD) are emerging ideas that have changed how people teach, learn, and give assessments. In today's rapidly changing educational environment, portable IT devices such as laptops are in high demand for immersive learning opportunities.
- Over the past decade, laptop computing has advanced significantly, with improved power, battery life, mobility, and display quality, all contributing to a portable computer's appeal over a desktop computer. This is reflected in the United Kingdom's rising laptop penetration rate, which rose from 47% in 2009 to 76% last year.
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North America is a Major Contributor
- In the United States alone, over 80 million PCs were sold in the past year, with over 20 million machines arriving in the last quarter. The variety of PCs sold in the United States ranges from desktops and workstation stationery items to tablets, laptops, netbooks, and other portable devices. Also, the United States has shipped approximately 19.5 million desktop, laptop, and workstation devices in the first quarter of the current year.
- As workers consistently returned to their workplaces, desktop shipping growth in the United States increased by 33%. Dell and HP Inc. are the market leaders in the United States PC industry, holding a combined market share of more than 50%, followed by Lenovo and Apple. There are also differences in the hardware options and the operating systems installed on the devices. Microsoft Windows, which accounts for more than half of the market share in the United States, and Apple's macOS, which accounts for about 25%, are the two most popular computer operating systems.
- As China battles with production hiccups brought on by COVID lockdowns, the worldwide PC supply chain has once again been constrained. While short-term supply may be limited, it had a less significant impact in this region than in others because the US market remains a priority for many providers.
- North America is one of the global leaders in high-speed internet infrastructure. with the strong resource of a network that enables internet access, management, commercial operations, and communication. by enabling users to complete several jobs quickly and simultaneously. Improved internet infrastructure contributes to the expansion of the PC industry in this region.
With nearly 55% of the market in September this year, Apple was the most popular tablet brand in the United States. With a stake of around 20% of the American tablet market, Samsung came in second among other vendors, while other brands took third place with a share of 13.8%.
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