Market Trends of Pecan Industry
Increased Awareness About Health Benefits Associated With Pecan Consumption
The pecan is usually called a tree nut and is native to the North American region. Pecans are a good source of calcium, magnesium, and potassium, which help lower blood pressure. Due to increasing demand for plant-based food products, pecan-based products are increasingly becoming popular among health-conscious consumers. Along with this, the increasing prevalence of allergies and intolerance to certain ingredients such as lactose and gluten are promoting the use of pecan amongst individuals to fulfill their nutritional needs. Moreover, players are incorporating pecan in dietary supplements typically designed to help support healthy cholesterol levels, heart health, weight loss, and digestion. For instance, in 2023, Aloha launched a limited-edition Chocolate Caramel Pecan protein bar flavor. The new protein bar and organic Pecan organic pecans consist of organic dark chocolate, brown rice, and pumpkin seed protein blend.
United States Is The Biggest Consumer Of Pecan
Along with the higher production, the United States is one of the largest pecan consumers globally. Furthermore, pecan consumption is mainly concentrated in states in the country, such as California, Florida, New York, Texas, and New Jersey. The growing health consciousness among consumers is one of the major drivers for boosting pecan consumption in the country. Moreover, due to the popularity of plant-based dietary options, players are launching processed pecan products, such as milk and cheese spreads, suitable for vegetarian, vegan, and lactose-intolerant populations. For instance, in 2024, the Pecan company launched two flavors of pecan milk in the country. Pecan nuts are also widely used in manufacturing a variety of snacks, chocolate bars, biscuits, and other food items in the country. The increase in usage of pecan in the food and beverage industry is anticipated to boost pecan consumption in the coming years.
