Perms and Relaxants Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.27 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Middle East and Africa |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Perms and Relaxants Market Analysis
The perms and relaxants market is expected to register a CAGR of 4.27% during the forecast period (2022-2027).
The COVID-19 pandemic negatively impacted the hair relaxers and perms industry. Due to strict lockdowns and stringent government norms for safety, parlors and salons were shut down for a long period of time, impacting the sales of relaxers and perms. On the contrary, the market saw a rise in sales during the pandemic due to the growing preference for personal grooming at home.
Increased preference for hairstyling, changing lifestyles, urbanization, and marketing and promotional activities are the primary factors fueling the growth of perms and relaxants. The increasing preference of women toward naturally styling their hair has boosted the demand for perms and relaxants. Additionally, the major influence of celebrities and the rising income levels of consumers have escalated the demand further.
The major players in the market are also focused on developing new products that suit consumers' changing preferences. The constant R&D has led to product innovation and market expansion. On the other hand, many African American women preferred natural hair treatments, which reduced their spending on relaxants. This factor primarily affected the market's growth negatively.
Perms and Relaxants Market Trends
This section covers the major market trends shaping the Perms & Relaxants Market according to our research experts:
Increasing Expenditure on Haircare and Hair Styling Products
Consumers' growing affinity toward personal wellness and appearance has led to an increased demand for personal grooming. Additionally, women are interested in grooming, specifically in hair grooming, adding efforts to enhance their hair or curls. The growing westernization and increased spending capacity have escalated the demand for hair grooming products. According to a study conducted by the National Center for Biotechnology Information (NCBI), more than two-thirds of women in Africa are using relaxants to straighten their hair. This surging demand has led to new product innovations by companies to escalate the demand for perms and relaxers. For instance, in 2021, Avlon Industries, under its brand Affirm, launched a hair conditioning relaxer system in South Africa designed for sensitive scalp. The product contains Guanidine Hydroxide, which provides extra moisture to the hair. This relaxer also retains 79% of original fiber elasticity, giving extra volume, shine, and silky feeling to the natural hair.
Middle-East & Africa Dominates the Global Market
Middle-East & Africa occupies a large portion of the perms and relaxers market. The relaxants dominate the market due to the increasing preference among women for styling their hair naturally. The women in the region prefer a variety of hairstyling and hair care products, from weaves to beads and various hairstyles. The perming products also witness significant demand from women who want to add volume, texture, and bounce to their natural hair. These products help enhance the curls for those who prefer their hair in a particular way. Saudi Arabia is experiencing a steady growth in the demand for relaxants and perms due to the increasing influence of social media and celebrity endorsements. To attract a large segment of consumers, companies are innovating new hair styling products while providing a salon-like experience at home. For instance, in 2020, Mega Growth Nigeria added a new product to its hair relaxer range. The company launched a Sensitive Care No-Lye relaxer for women with medium to fine hair texture.
Perms and Relaxants Industry Overview
The perms and relaxants market is fairly competitive. The market is consolidated with the presence of major players like L'Oréal SA, Henkel AG & Co KGaA, and Amka Products Pty Ltd, which hold most of the market share. The market's key players compete on different factors, such as offering new and differentiated products and providing better quality products to the consumers. These factors helped the major players to gain a competitive advantage in the market. Along with extending their product lines, companies are interested in catering to newer customer segments and extending their presence globally. Investing in constant research & development helped the companies understand the changing needs of consumers.
Perms and Relaxants Market Leaders
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L`Oreal S.A.
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Henkel AG & Co KGaA
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Makarizo International
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Jotoco Corp.
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Amka Products Pyt Ltd.
*Disclaimer: Major Players sorted in no particular order
Perms and Relaxants Market News
In 2021, Design Essential collaborated with SalonCentric and StatelRDA, the subsidiaries of L'Oreal, to expand its haircare products. This partnership resulted in SalonCentric carrying the best-selling Classic Collection of Design Essential hair relaxers.
In 2021, L'Oréal Professional launched a free access online training course to equip and refresh the knowledge of hair professionals on different hair textures. This course will help hair professionals understand the different hair textures and know the products required. The course was more focused on educating about enhancing curls and coils.
In 2021, Matrix launched ProSolutionist Backbar Heroes viz., InstaCure, Alt Action Clarifying Shampoo, and No Stain to solve porosity issues. The Alt Action Clarifying Shampoo is formulated to prep the hair before applying relaxer and texturing products.
Perms and Relaxants Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Perms
- 5.1.2 Relaxants
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Retailers
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
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5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Position Analysis
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6.4 Company Profiles
- 6.4.1 L`Oreal SA
- 6.4.2 Amka Products Pyt Ltd
- 6.4.3 Henkel AG & Co. KGaA
- 6.4.4 Jotoco Corp.
- 6.4.5 Coty Inc.
- 6.4.6 Makarizo International
- 6.4.7 Kadus Professionals
- 6.4.8 Unilever PLC
- 6.4.9 Godrej Group
- 6.4.10 Procter & Gamble
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Perms and Relaxants Industry Segmentation
Perms and relaxants are haircare products used by consumers to style their natural hair. Perm is generally used to enhance the curls, while relaxants are used to straighten curly hairs or loosen the natural hair. The perms and relaxants market is segmented by product type, distribution channel, and geography. For each segment, the market sizing and forecast have been done based on value (in USD million).
| By Product Type | Perms | |
| Relaxants | ||
| By Distribution Channel | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Specialist Retailers | ||
| Online Stores | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| By Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| By Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| By Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| By Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle-East and Africa |
Perms and Relaxants Market Research FAQs
What is the current Perms and Relaxants Market size?
The Perms and Relaxants Market is projected to register a CAGR of 4.27% during the forecast period (2024-2029)
Who are the key players in Perms and Relaxants Market?
L`Oreal S.A., Henkel AG & Co KGaA, Makarizo International, Jotoco Corp. and Amka Products Pyt Ltd. are the major companies operating in the Perms and Relaxants Market.
Which is the fastest growing region in Perms and Relaxants Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Perms and Relaxants Market?
In 2024, the Middle East and Africa accounts for the largest market share in Perms and Relaxants Market.
What years does this Perms and Relaxants Market cover?
The report covers the Perms and Relaxants Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Perms and Relaxants Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Perms & Relaxants Industry Report
Statistics for the 2024 Perms & Relaxants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Perms & Relaxants analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
