Market Size of Perms and Relaxants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.27 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Middle East and Africa |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Perms and Relaxants Market Analysis
The perms and relaxants market is expected to register a CAGR of 4.27% during the forecast period (2022-2027).
The COVID-19 pandemic negatively impacted the hair relaxers and perms industry. Due to strict lockdowns and stringent government norms for safety, parlors and salons were shut down for a long period of time, impacting the sales of relaxers and perms. On the contrary, the market saw a rise in sales during the pandemic due to the growing preference for personal grooming at home.
Increased preference for hairstyling, changing lifestyles, urbanization, and marketing and promotional activities are the primary factors fueling the growth of perms and relaxants. The increasing preference of women toward naturally styling their hair has boosted the demand for perms and relaxants. Additionally, the major influence of celebrities and the rising income levels of consumers have escalated the demand further.
The major players in the market are also focused on developing new products that suit consumers' changing preferences. The constant R&D has led to product innovation and market expansion. On the other hand, many African American women preferred natural hair treatments, which reduced their spending on relaxants. This factor primarily affected the market's growth negatively.
Perms and Relaxants Industry Segmentation
Perms and relaxants are haircare products used by consumers to style their natural hair. Perm is generally used to enhance the curls, while relaxants are used to straighten curly hairs or loosen the natural hair. The perms and relaxants market is segmented by product type, distribution channel, and geography. For each segment, the market sizing and forecast have been done based on value (in USD million).
| By Product Type | |
| Perms | |
| Relaxants |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Perms and Relaxants Market Size Summary
The perms and relaxants market is experiencing a steady growth trajectory, driven by factors such as increased consumer interest in hairstyling, urbanization, and targeted marketing efforts. The market's expansion is further fueled by the rising preference among women for natural hair styling, influenced by celebrity endorsements and higher disposable incomes. Despite the initial setbacks caused by the COVID-19 pandemic, which temporarily disrupted salon operations, the market saw a surge in home grooming products. This shift prompted major industry players to innovate and develop new products that cater to evolving consumer preferences. However, the market also faces challenges, particularly with the growing inclination among African American women towards natural hair treatments, which has impacted spending on relaxants.
The Middle-East and Africa region holds a significant share of the perms and relaxants market, with a strong demand for both relaxants and perming products. This demand is driven by women's desire for diverse hairstyling options and the influence of social media and celebrity endorsements, particularly in countries like Saudi Arabia. The competitive landscape of the market is characterized by the presence of major players such as L'Oréal SA, Henkel AG & Co KGaA, and Amka Products Pty Ltd, who leverage product innovation and quality to maintain their market positions. These companies are also expanding their global presence and catering to new customer segments through strategic partnerships and research initiatives.
Perms and Relaxants Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Perms
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2.1.2 Relaxants
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Retailers
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2.2.4 Online Stores
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2.2.5 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Perms and Relaxants Market Size FAQs
What is the current Perms and Relaxants Market size?
The Perms and Relaxants Market is projected to register a CAGR of 4.27% during the forecast period (2024-2029)
Who are the key players in Perms and Relaxants Market?
L`Oreal S.A., Henkel AG & Co KGaA, Makarizo International, Jotoco Corp. and Amka Products Pyt Ltd. are the major companies operating in the Perms and Relaxants Market.
