Market Size of Personal Care Appliances Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.62 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
Personal Care Appliances Market Analysis
The Personal Care Appliances market is projected to grow at a CAGR of 6.62% over the next five years.
Increasing concerns related to health, body image, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of an overall personal care regime coupled with emerging trends in fashion, and social media's influence, towards aesthetically appealing looks, is also expected to boost the market growth. For instance, in June 2021, Panasonic Corporation launched a new EH-HS0E: enrich + advanced care hair straightener with a high-speed intelligent thermal sensor for flawless style, single-stroke straightening, and unique nanoeTM technology, styles hair to perfection and helps enrich shine and smoothness of hair as per the company claims.
Additionally, rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage. These appliances are completely portable, making them travel-friendly. Cordless appliances such as hair trimmers, shavers, and epilators are witnessing a high market representation among male & female consumers as these appliances are hassle-free and user-friendly compared to corded personal care appliances.
Furthermore, the rise in penetration of e-commerce and smart devices such as mobile phones and tablets, along with benefits like easy payment options and discounts, are the factors contributing to the growth of this segment. Moreover, increasing preference for online shopping is compelling manufacturers to offer their products through various online channels such as Amazon, John Lewis, and E.Leclerc.Social media have become very influential in the world of fashion, which had a major impact on the men's grooming market as it enticed men towards innovative and effective grooming appliances. Social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of hair styling tools in different media channels, are gaining customers' attention.
Personal Care Appliances Industry Segmentation
Personal care appliances are used to enhance the appearance and maintain the hygiene of an individual. The global personal care appliances market is segmented by gender, type, distribution channel, and geography. By gender, the market is segmented into men, women, and unisex. By type, the market is segmented into shaving and grooming, styling, beauty appliances, and oral care appliances. The shaving and grooming segment is further sub-segmented into shavers, trimmers, and epilators. The styling appliances are also further sub-segmented into hair straighteners, hair dryers, hair curlers, and others. By distribution channel, the market is segmented into, supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East, and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
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Personal Care Appliances Market Size Summary
The personal care appliances market is experiencing significant growth, driven by increasing consumer awareness about health, body image, and self-grooming. The influence of fashion trends and social media has further propelled the demand for aesthetically appealing personal care products. The market is witnessing a surge in the popularity of rechargeable battery-powered appliances, which offer convenience and portability, making them ideal for travel. E-commerce penetration and the rise of smart devices have facilitated easier access to these products, with online shopping becoming a preferred choice for many consumers. This shift has encouraged manufacturers to expand their online presence, offering products through various digital channels to reach a broader audience.
The market is characterized by rapid innovation and the introduction of technologically advanced products, catering to the evolving needs of consumers. Companies like Philips and Panasonic are leading the way with innovative offerings that enhance grooming routines. The demand for electric toothbrushes and advanced hair styling tools is on the rise, particularly in regions like Asia, where consumers are increasingly seeking products that deliver better results and convenience. The competitive landscape is dominated by global players such as Procter & Gamble, Dyson, and Conair, who are leveraging strategies like product innovation and strategic partnerships to maintain their market position. The focus on product development and the introduction of multifunctional tools are key trends shaping the future of the personal care appliances market.
Personal Care Appliances Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Gender
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2.1.1 Men
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2.1.2 Women
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2.1.3 Unisex
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2.2 Type
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2.2.1 Shaving and Grooming
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2.2.1.1 Shavers
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2.2.1.2 Trimmers
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2.2.1.3 Epilator
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2.2.2 Styling
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2.2.2.1 Hair Straightener
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2.2.2.2 Hair Dryer
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2.2.2.3 Hair Curler
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2.2.2.4 Others
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2.2.3 Beauty Appliances
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2.2.4 Oral Care
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialty Stores
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2.3.3 Online Retail Stores
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2.3.4 Others
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Spain
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2.4.2.2 United Kingdom
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2.4.2.3 Germany
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2.4.2.4 France
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2.4.2.5 Italy
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle East and Africa
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Personal Care Appliances Market Size FAQs
What is the current Personal Care Appliances Market size?
The Personal Care Appliances Market is projected to register a CAGR of 6.62% during the forecast period (2024-2029)
Who are the key players in Personal Care Appliances Market?
Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation and Dyson Limited are the major companies operating in the Personal Care Appliances Market.
