What is the current Personal Care Wipes Market size?

The Personal Care Wipes Market is projected to register a CAGR of 7.41% during the forecast period (2024-2029) Read More

Who are the key players in Personal Care Wipes Market?

The Procter & Gamble Company, Unilever Plc, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc. and Unicharm International are the major companies operating in the Personal Care Wipes Market. Read More

Which is the fastest growing region in Personal Care Wipes Market?

Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Personal Care Wipes Market?

In 2024, the North America accounts for the largest market share in Personal Care Wipes Market. Read More

What years does this Personal Care Wipes Market cover?

The report covers the Personal Care Wipes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Personal Care Wipes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Personal Care Wipes Market Trends

Statistics for the 2023 & 2024 Personal Care Wipes market trends, created by Mordor Intelligence™ Industry Reports. Personal Care Wipes trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Personal Care Wipes Industry

Popularity of Effective and Smart Skincare

With the growing desire for health-promoting and self-care products, the usage of wet wipes is increasing to maintain a healthy skincare routine. Wipes are convenient for removing makeup quickly and cleanly. They can also remove dirt, dust, and impurities from the skin, making it clean and soft.
Moreover, in line with the growing clean beauty trend, consumers are increasingly choosing biodegradable wipes that are devoid of harmful chemicals, including parabens, sulfates, and phthalates. Market participants are responding by introducing wipes designed for sensitive skin to mitigate the risk of allergies and skin irritations.
For instance, in May 2022, N&E Innovations launched wet wipes made from durian husks. The company claims that the product is all-natural and environmentally friendly. Working professionals increasingly opt for wet wipes as they are convenient and travel-friendly. Over the medium term, the demand for wet wipes is expected to increase due to product innovations and the escalating demand for personal care products.

Personal Care Wipes Market: Market share of toiletry and cosmetic product categories, in %, Spain, 2022

Understand The Key Trends Shaping This Market

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North America Holds the Largest Market Share

Cleansing wipes have become a great alternative to soap cleansing methods among Americans. These wipes are travel-friendly and offer a convenient and easy way to cleanse and care for the skin by conveniently removing dirt, oil, and makeup. Nowadays, these wipes are available with functional ingredients, such as vitamin E, salicylic acid, and green tea extracts, suitable for sensitive skin people.
Moreover, due to rising awareness among individuals about the health impact of ingredients used in products and the increasing environmental consciousness, manufacturers are offering non-alcoholic wipes made of biodegradable fabric.
For instance, in June 2022, Spintech USA launched wet wipes made from microfibres and fluff pulp to cater to the needs of hypoallergenic customers. The wipes can be used for baby, hygiene, and beauty care.