Market Size of Personalized Nutrition Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 14.27 Billion |
| Market Size (2029) | USD 28.21 Billion |
| CAGR (2024 - 2029) | 14.34 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Personalized Nutrition Market Analysis
The Personalized Nutrition Market size is estimated at USD 14.27 billion in 2024, and is expected to reach USD 28.21 billion by 2029, growing at a CAGR of 14.34% during the forecast period (2024-2029).
The personalized nutrition market is proliferating due to increased health awareness, rising chronic diseases, and an aging population. Consumers are shifting toward customized dietary solutions that address individual health needs, driven by advances in technology like genomics and digital health tools. This trend is further supported by the expanding digital healthcare industry, which offers more accessible and tailored nutrition advice.
Consumers are increasingly pursuing personalized health solutions tailored to their specific needs. Heightened awareness of nutrition's crucial role in overall health and well-being drives this trend. As a result, individuals are transitioning from generic, one-size-fits-all approaches to bespoke nutrition plans that consider their distinct health conditions, genetic profiles, and lifestyles. For instance, a recent study published in Nature Medicine in May 2024 highlighted the advantages of personalized dietary programs (PDP) over general dietary advice in enhancing cardiometabolic health. The research conducted by ZOE Measuring Efficacy Through Outcomes of Diet (METHOD) underscored the pronounced benefits of PDPs in bolstering cardiometabolic health metrics. Thus, the benefits of personalized nutrition offer several advantages according to their distinct health condition and are likely to contribute to market growth over the forecast period.
Additionally, in October 2023, the American Nutrition Association Conference explored the crucial role of personalized nutrition in fostering healthy aging and longevity. The event discussed the latest advancements in predictive analytics and data-driven technologies that improve individual health outcomes through customized dietary advice. Such initiatives are expected to increase awareness of personalized nutrition to meet the individual nutrition demand and are anticipated to bolster market growth over the forecast period.
Furthermore, chronic conditions such as diabetes, heart disease, and obesity are increasing globally. Personalized nutrition offers potential solutions for managing and mitigating these conditions through diets tailored to individual health profiles and needs, which are anticipated to bolster market growth. For instance, the World Obesity Atlas 2023 predicted that by 2030, 48.9% of US adults will be obese, with 24.2% falling into the category of severe obesity, and over half of the global population will be living overweight or obese by 2035. Thus, obesity is a complex condition influenced by genetics, metabolism, and lifestyle factors, making a one-size-fits-all dietary approach often ineffective. Personalized nutrition customized dietary recommendations based on an individual’s unique genetic profile, metabolic rate, and specific health conditions, enabling more targeted and effective interventions, thereby boosting market growth.
Moreover, companies are engaging in strategic activities such as launching personalized nutritional plans tailored to individual health needs, which are likely to contribute to market growth. For instance, in August 2023, HKT's DrGo unveiled DrGo Me+, a cutting-edge personalized nutritional supplement pack. Drawing on insights from professional nutritionists and pharmaceutical experts, DrGo Me+ curates tailored nutritional supplements into convenient daily packets, ensuring direct delivery to the user's doorstep. Thus, the launch of such personalized nutrition packs in the market is expected to increase their adoption, contributing to market growth.
These factors are converging to drive growth in the personalized nutrition market as consumers, healthcare providers, and technology companies work together to offer more tailored and effective nutrition solutions. However, high costs and lack of awareness are expected to hamper market growth.
