Pet Dietary Supplements Market Size (2024 - 2029)

The pet dietary supplements market is projected to experience significant growth over the forecast period, driven by increasing consumer awareness and demand for premium products in regions such as North America, Latin America, and Asia-Pacific. This market expansion is supported by substantial investments from multinational companies aimed at enhancing brand value and consumer preference through various channels. The dog segment, in particular, is expected to grow rapidly due to the rising interest among dog owners in nutritious food options and the growing health concerns for pets. Additionally, the market is witnessing the emergence of start-ups and strategic acquisitions by major players, further contributing to its growth trajectory.

Market Size of Pet Dietary Supplements Industry

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Pet Dietary Supplements Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.54 Billion
Market Size (2029) USD 3.39 Billion
CAGR (2024 - 2029) 5.90 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Pet Dietary Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Pet Dietary Supplements Market Analysis

The Pet Dietary Supplements Market size is estimated at USD 2.54 billion in 2024, and is expected to reach USD 3.39 billion by 2029, growing at a CAGR of 5.90% during the forecast period (2024-2029).

  • Dietary supplements comprise animal foods specifically formulated to aid in managing illnesses and diagnosed health disorders, such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and consumer awareness about premium products fuel the growth of the market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels.
  • Moreover, the market has witnessed the growth of start-up companies and acquisitions by the major players in the pet industry to enter the market. For instance, People for Pets, launched in 2021, achieved impressive growth by setting a new standard for dog supplements. The company launched Nectar of the Dogs, the first range of Australian-made, plant-based, medicinal water treats, and was acquired by the Australian Real Pet Food Company in 2022.
  • Further, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. Further, the rising pet dog population worldwide, coupled with the increasing health concerns of pet owners, leads to an increase in global sales of dog dietary supplements during the forecast period.

Pet Dietary Supplements Industry Segmentation

Pet dietary supplements are feed supplements used in conjunction with pet food to improve the nutritive balance or performance of the pet food consumed. The Pet Dietary Supplements Market is segmented by Specialty Type (Urinary Tract Diseases, Diabetes, Renal, Digestive Sensitivity, Oral Care, and Other Specialty Types), Pet Type (Dog, Cat, Bird, and Other Pet Types), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in terms of value (in USD million) for the above-mentioned segments.

Specialty Type
Urinary Tract Disease
Diabetes
Renal
Digestive Sensitivity
Oral Care
Other Specialty Types
Pet Type
Dog
Cat
Bird
Other Pet Types
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
Egypt
South Africa
Rest of Middle-East and Africa
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Pet Dietary Supplements Market Size Summary

The pet dietary supplements market is experiencing significant growth, driven by increasing consumer awareness and demand for premium products across regions such as North America, Latin America, and Asia-Pacific. These supplements are specifically formulated to address various health issues in pets, including skin irritations, digestive problems, and obesity. The trend of treating pets as family members has led to a rise in spending on pet dietary supplements, as owners seek to provide their pets with the same level of care and nutrition they would expect for themselves. This shift in consumer behavior is further supported by the growth of start-ups and strategic acquisitions within the industry, enhancing brand value and market presence.

In North America, particularly the United States, the demand for pet dietary supplements is robust, with a significant portion of the market driven by the need for pet health care and nutrition. The region's high pet ownership and willingness to invest in pet health are key factors contributing to market expansion. The market is characterized by intense competition, with major players holding a substantial share and engaging in mergers, acquisitions, and product innovations to maintain their competitive edge. These companies are focused on increasing brand awareness and expanding their product offerings to meet the evolving needs of pet owners, ensuring continued growth in the pet dietary supplements sector.

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Pet Dietary Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Specialty Type

      1. 2.1.1 Urinary Tract Disease

      2. 2.1.2 Diabetes

      3. 2.1.3 Renal

      4. 2.1.4 Digestive Sensitivity

      5. 2.1.5 Oral Care

      6. 2.1.6 Other Specialty Types

    2. 2.2 Pet Type

      1. 2.2.1 Dog

      2. 2.2.2 Cat

      3. 2.2.3 Bird

      4. 2.2.4 Other Pet Types

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Russia

        5. 2.3.2.5 Spain

        6. 2.3.2.6 Italy

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 Egypt

        2. 2.3.5.2 South Africa

        3. 2.3.5.3 Rest of Middle-East and Africa

Pet Dietary Supplements Market Size FAQs

The Pet Dietary Supplements Market size is expected to reach USD 2.54 billion in 2024 and grow at a CAGR of 5.90% to reach USD 3.39 billion by 2029.

In 2024, the Pet Dietary Supplements Market size is expected to reach USD 2.54 billion.

Pet Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)