Europe Pet Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 55.02 Billion |
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Market Size (2029) | USD 78.88 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 7.47 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Pet Food Market Analysis
The Europe Pet Food Market size is estimated at USD 55.02 billion in 2024, and is expected to reach USD 78.88 billion by 2029, growing at a CAGR of 7.47% during the forecast period (2024-2029).
55.02 Billion
Market Size in 2024 (USD)
78.88 Billion
Market Size in 2029 (USD)
6.72 %
CAGR (2017-2023)
7.47 %
CAGR (2024-2029)
Largest Market by Product
71.34 %
value share, Food, 2022
Rising pet ownership rates and the availability of a wide variety of pet food options, including custom-made dry and wet pet foods with specialized diets, are driving the segment.
Largest Market by Country
14.89 %
value share, United Kingdom, 2022
High pet owing population, strong distribution networks, wide company presence, and high consumer spending have contributed to its leading position in the region.
Fastest-growing Market by Product
8.25 %
Projected CAGR, Pet Veterinary Diets, 2023-2029
Growing pet health concerns, the prevalence of chronic diseases, and rising demand for specialized pet nutrition are likely to bolster the segment's demand during the forecast period.
Fastest-growing Market by Country
14.34 %
Projected CAGR, Poland, 2023-2029
Increasing pet ownership rates and growing consumers' power to spend more on premium and nutritional pet food products are some of the major factors driving the Polish market.
Leading Market Player
12.30 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader and it has focused heavily on product innovations, launched super premium pet foods in the region, and expanded its wet pet food capacities.
Dogs dominate the pet food market due to their high consumption rate, which is attributed to their large size
- Europe has a strong culture of pet ownership, and Europeans have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the European pet food market grew by 38.7% between 2017 and 2022, driven by an increase in the pet population by 11.6% during the same period.
- The European pet food market is dominated by the dog food segment, which reached a market value of USD 19.48 billion in 2022. The dog food segment is leading due to the high consumption of dog food, driven by their large size, as well as a significant number of pet owners shifting from homemade meals to commercial pet food. There was also an increase in the expenditures on dogs by 35.1% from 2017 to 2022. As a result, the dog food segment is estimated to register a CAGR of 7.7% during the forecast period.
- In Europe, cats are the most popularly owned pets, with a population of 117.7 million in 2022. This rise in the number of cats has created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market witnessed significant growth, reaching a value of USD 19.44 billion in 2022.
- Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, the other pets segment grew by USD 1.94 billion between 2017 and 2022.
- The increasing awareness among pet owners about the benefits of pet food and the growing population of pets in the region are estimated to drive the pet food market during the forecast period.
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The United Kingdom dominated the European pet food market mainly due to the high pet population and increased use of commercial pet foods
- The European pet food market was valued at USD 47.74 billion in 2022. The pet food market in the region is experiencing significant growth, which increased by 23.6% between 2017 and 2021. This growth can be attributed to multiple factors, including the rising pet population in the region, which reached 324.4 million in 2022, increasing from 290.5 million in 2017. The increasing trend of pet humanization and the increased focus of pet owners on the health and well-being of their pets have also contributed to the market's expansion.
- Among European countries, the UK pet food market is the largest, accounting for 14.9% of the European pet food market in 2022. This higher market share of the United Kingdom is mainly due to the rising pet population in the country, increasing use of commercial pet foods, increased availability of a diverse range of pet food diets, and the benefits and value for money that pet food offers have contributed to its popularity. Moreover, the increased demand for specialized pet food diets that enhance pet health and well-being from pet owners has also contributed to the market growth.
- Poland's pet food market is anticipated to be the fastest-growing market in Europe, with a CAGR of 14.3% during the forecast period. This is mainly attributed to the growing pet population, and a large number of pet owners are shifting from home-cooked food to commercial pet food in the country due to the rising trend of pet humanization.
- The increasing pet population in the region, the growing focus of pet owners on their pet health and well-being, and the increased adoption of commercial pet foods are the factors anticipated to drive the European pet food market, registering a CAGR of 6.4% during the forecast period.
Europe Pet Food Market Trends
Cats are the major companion animals adopted in Europe as they are a symbol of good luck and adapt easily to small spaces
- In Europe, cats are the major pets adopted by pet parents, accounting for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces, as they can be kept indoors without feeling cooped up. Also, in some European countries, including the United Kingdom, Germany, and Russia, cats are symbols of good luck and fortune.
- Owning pets creates a sense of companionship, affection, protection, and unique bonds with the owners. Therefore, 90 million households in the European Union had pets in 2021, representing 46% of the households. The European cat population has been steadily increasing over the years, which increased by 14.9% during 2017-2022. Moreover, the higher adoption of cats as pets after the COVID-19 pandemic was mainly attributed to the increase in pet humanization, stimulated by loneliness, remote work, and helping prevent illness and allergies. From 2020 to 2022, the cat population increased by 7.1%.
- In Europe, Russia consists of a large cat population, accounting for 19.6% of the total population in the region in 2022, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters, and they are considered good luck in Russian folklore. European shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and the region.
- The adoption of harmonized rules for traveling with pets, growing online sales of cats, relatively lower maintenance, and urban living are some of the major factors that drive the cat population and, thereby, the pet food market in the region.
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Growing awareness about the benefits of healthy, nutritious pet food and the convenience of purchasing from home through e-commerce websites are likely to drive expenditure on pets in the region
- There was an increase in pet expenditure in Europe during the study period because of growing spending on different types of food and rising premiumization as pet parents are increasingly concerned about the health needs of their pets. These factors helped in increasing the pet expenditure per animal by 24% between 2017 and 2022. In 2022, dogs had the largest expenditure share, accounting for 37.9%, because of their higher consumption of pet food than cats and being fed with premium pet food. For instance, in the United Kingdom, people's average pet food expense was USD 330, more than a cat's food expense of USD 150 in 2022. Moreover, dogs are provided with services such as pet grooming and training for socialization with other dogs.
- Pet parents provide premium brand products to their pets, such as cats and dogs. Pet parents prefer to feed their pets food from brands such as Royal Canin, Purina, and Whiskas because of the growing pet humanization and increased disposable incomes. There is also a rise in purchasing medium-priced pet food due to improvements in the nutrition offered by these products.
- During the COVID-19 pandemic, there was an increase in pet food sales through online channels as most supermarkets had fewer product offerings due to the lockdown and the convenience of a higher number of products available on e-commerce websites. This helped Amazon to be a leader in pet food sales in the United Kingdom, and the website has received more than 579 million visits annually since the pandemic. The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food helped increase pet expenditure in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations
- The growing popularity of other animals and the rising number of acquisition channels for other animals' adoption are driving their market
Europe Pet Food Industry Overview
The Europe Pet Food Market is fragmented, with the top five companies occupying 25.66%. The major players in this market are ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) (sorted alphabetically).
Europe Pet Food Market Leaders
ADM
Affinity Petcare SA
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Mars Incorporated
Nestle (Purina)
Other important companies include Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Heristo aktiengesellschaft, Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Europe Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Country
- 5.4.1 France
- 5.4.2 Germany
- 5.4.3 Italy
- 5.4.4 Netherlands
- 5.4.5 Poland
- 5.4.6 Russia
- 5.4.7 Spain
- 5.4.8 United Kingdom
- 5.4.9 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, EUROPE, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, EUROPE, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, EUROPE, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, EUROPE, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, EUROPE, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, EUROPE, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, EUROPE, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, EUROPE, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, EUROPE, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, EUROPE, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, EUROPE, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, EUROPE, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, EUROPE, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, EUROPE, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, EUROPE, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, EUROPE, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, EUROPE, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, EUROPE, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, EUROPE, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, EUROPE, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, EUROPE, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, EUROPE, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, EUROPE, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, EUROPE, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, EUROPE, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, EUROPE, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, EUROPE, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, EUROPE, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, EUROPE, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, EUROPE, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, EUROPE, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, EUROPE, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, EUROPE, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, EUROPE, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, EUROPE, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 125:
- VOLUME OF PET FOOD BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 126:
- VALUE OF PET FOOD BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 127:
- VOLUME SHARE OF PET FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 128:
- VALUE SHARE OF PET FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 129:
- VOLUME OF PET FOOD, METRIC TON, FRANCE, 2017 - 2029
- Figure 130:
- VALUE OF PET FOOD, USD, FRANCE, 2017 - 2029
- Figure 131:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 132:
- VOLUME OF PET FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 133:
- VALUE OF PET FOOD, USD, GERMANY, 2017 - 2029
- Figure 134:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 135:
- VOLUME OF PET FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 136:
- VALUE OF PET FOOD, USD, ITALY, 2017 - 2029
- Figure 137:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, ITALY, 2022 AND 2029
- Figure 138:
- VOLUME OF PET FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 139:
- VALUE OF PET FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 140:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 141:
- VOLUME OF PET FOOD, METRIC TON, POLAND, 2017 - 2029
- Figure 142:
- VALUE OF PET FOOD, USD, POLAND, 2017 - 2029
- Figure 143:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, POLAND, 2022 AND 2029
- Figure 144:
- VOLUME OF PET FOOD, METRIC TON, RUSSIA, 2017 - 2029
- Figure 145:
- VALUE OF PET FOOD, USD, RUSSIA, 2017 - 2029
- Figure 146:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 147:
- VOLUME OF PET FOOD, METRIC TON, SPAIN, 2017 - 2029
- Figure 148:
- VALUE OF PET FOOD, USD, SPAIN, 2017 - 2029
- Figure 149:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 150:
- VOLUME OF PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 151:
- VALUE OF PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
- Figure 152:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 153:
- VOLUME OF PET FOOD, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 154:
- VALUE OF PET FOOD, USD, REST OF EUROPE, 2017 - 2029
- Figure 155:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 156:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
- Figure 157:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
- Figure 158:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
- Europe has a strong culture of pet ownership, and Europeans have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the European pet food market grew by 38.7% between 2017 and 2022, driven by an increase in the pet population by 11.6% during the same period.
- The European pet food market is dominated by the dog food segment, which reached a market value of USD 19.48 billion in 2022. The dog food segment is leading due to the high consumption of dog food, driven by their large size, as well as a significant number of pet owners shifting from homemade meals to commercial pet food. There was also an increase in the expenditures on dogs by 35.1% from 2017 to 2022. As a result, the dog food segment is estimated to register a CAGR of 7.7% during the forecast period.
- In Europe, cats are the most popularly owned pets, with a population of 117.7 million in 2022. This rise in the number of cats has created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market witnessed significant growth, reaching a value of USD 19.44 billion in 2022.
- Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, the other pets segment grew by USD 1.94 billion between 2017 and 2022.
- The increasing awareness among pet owners about the benefits of pet food and the growing population of pets in the region are estimated to drive the pet food market during the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
| Country | France | ||||
| Germany | |||||
| Italy | |||||
| Netherlands | |||||
| Poland | |||||
| Russia | |||||
| Spain | |||||
| United Kingdom | |||||
| Rest of Europe |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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