Europe Pet Food News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
Related Pet Care Industry News
- November 2022: Mars Pet Care finalized an acquisition deal with Champion Pet Foods, a prominent global manufacturer specializing in premium pet food. This strategic move significantly bolsters Mars Pet Care's product range and amplifies its global market presence in the pet care industry.
- August 2022: Wiggles, an Indian pet care brand, expanded its offerings with the introduction of a new product line named Every Dawg. This line features gluten and sugar-free pet food tailored for dogs of all breeds, further diversifying Wiggles' pet food portfolio.
- December 2021: Unilever, a renowned global consumer goods company, marked its entry into the pet care market in Brazil with the launch of Cafune. This inaugural pet care brand encompasses a variety of products, such as pet shampoos, conditioners, wipes, kitty litter, training pads for dogs, and home disinfectants, aiming to meet diverse pet care needs in the Brazilian market.
June 2023: Jolly Pets partnered with PetSmart to expand its services to over 1,500 stores across the United States. PetSmart's extensive retail network, market expertise, and trusted reputation are expected to make Jolly Pets' products easily accessible in the market through this partnership.
February 2022: Petco Health and Wellness Company Inc. partnered with Rover (an online industry marketplace for pet services) to offer Petco customers access to pet boarding, sitting, and dog walking services.
September 2021: We Love Pets expanded its operations by launching three new franchises at the Cambridge, Billericay, and Maidstone branches, expanding its service areas.
- January 2023: TEEF for Life, a prebiotic pet dental brand, launched two new supplements to help promote oral health in pets.
- April 2023: Mars Petcare launched the PEDIGREE Gum Disease Risk Checker, a new pet owner-facing, data-driven periodontal disease risk assessment tool for dogs created in collaboration with scientists at the Waltham Petcare Science Institute, Mars Petcare’s science center.
- November 2022: Mars Pet Care finalized an acquisition deal with Champion Pet Foods, a prominent global manufacturer specializing in premium pet food. This strategic move significantly bolsters Mars Pet Care's product range and amplifies its global market presence in the pet care industry.
- August 2022: Wiggles, an Indian pet care brand, expanded its offerings with the introduction of a new product line named Every Dawg. This line features gluten and sugar-free pet food tailored for dogs of all breeds, further diversifying Wiggles' pet food portfolio.
- December 2021: Unilever, a renowned global consumer goods company, marked its entry into the pet care market in Brazil with the launch of Cafune. This inaugural pet care brand encompasses a variety of products, such as pet shampoos, conditioners, wipes, kitty litter, training pads for dogs, and home disinfectants, aiming to meet diverse pet care needs in the Brazilian market.
May 2022: Hipromine announced a partnership with WEDA Dammann & Westerkamp GmbH, a supplier of feeding technology solutions. As part of this venture, Weda supplies HiProMine with insects, including Black Soldier Fly (BSFL), aiding the company's development of its pet and animal nutrition products.
Feb 2022: Insect farmer Protix, which produces proteins for the feed for fish, farm animals, and pets, raised EUR 50 million (USD 51.4 million) for further international expansion and ground-breaking research and development.
February 2021: Innovafeed, along with Auchan, launched their third insect-fed animal feed line by introducing insect-fed pork, which has been fed with a diet incorporating insect oil for a reduced carbon footprint, focusing on sustainability.
June 2023: Jolly Pets partnered with PetSmart to expand its services to over 1,500 stores across the United States. PetSmart's extensive retail network, market expertise, and trusted reputation are expected to make Jolly Pets' products easily accessible in the market through this partnership.
February 2022: Petco Health and Wellness Company Inc. partnered with Rover (an online industry marketplace for pet services) to offer Petco customers access to pet boarding, sitting, and dog walking services.
September 2021: We Love Pets expanded its operations by launching three new franchises at the Cambridge, Billericay, and Maidstone branches, expanding its service areas.
In January 2022, ADM opened an Aquaculture Innovation Lab at the Animal Nutrition Technology Center (ANTC) in Decatur, Illinois. The laboratory extends ADM's international research and development capabilities to a new region, building on existing aquaculture research facilities located in Brazil, Mexico, and Vietnam. The new facility expands global capabilities to develop novel nutrition solutions
In October 2021, BASF and Cargill expanded their partnership in the animal nutrition business, adding research and development capabilities and new markets to the partners' existing feed enzymes distribution agreements. Together, they plan to develop, produce, market, and sell customer-centric enzyme products and solutions. The goal is to bring farmers to feed innovations that reduce nutrient waste, improve feed efficiency, and promote animal growth and wellbeing.
In May 2021, Alltech recently introduced a new line of Lifeforce TM, premium equine supplements, to the market. Backed by more than 40 years of scientific research and formulated with field-proven technologies, these supplements have been created to meet the needs of modern horses throughout their lives, from performance to recreation.
- January 2023: TEEF for Life, a prebiotic pet dental brand, launched two new supplements to help promote oral health in pets.
- April 2023: Mars Petcare launched the PEDIGREE Gum Disease Risk Checker, a new pet owner-facing, data-driven periodontal disease risk assessment tool for dogs created in collaboration with scientists at the Waltham Petcare Science Institute, Mars Petcare’s science center.
- November 2022: De Heus Inaugurated its first premix factory in Asia at May Industrial Park, Trang Bom district, Vietnam. It has a capacity of 60,000 tons. This will enable the company to ensure product quality and supply, reduce costs for the farmers and increase their production efficiency in Vietnam and the whole of Asia.
- June 2022: Innovafeed and Cargill partnered to bring about healthy new ingredients to different types of animal feed, including compound feed. The agreement combines Innovafeed's expertise in formulating precision insect ingredients and Cargill's global animal nutrition capabilities to scale up the use of insect ingredients in multiple types of animal feed.
- November 2022: Norwegian RAS trout farmer, Hima Seafood, signed a five-year contract with Skretting Norway to be the primary feed supplier for the trout production that will start up at Rjukan in Telemark in 2023.
- November 2022: Skretting opened its new fish feed factory, Lotus II, in Vietnam. The fish feed factory consists of two independent lines with a production capacity of 100,000 tons per year.
- November 2022: De Heus opens its fourth feed facility in Indonesia. The feed mill is on an area of five hectares in PIER Pasuruan, East Java, with an annual production capacity of 300,000 MT.
