Pet Oral Care Products Market Size (2024 - 2029)

The pet dental care products market is experiencing growth driven by the increasing prevalence of dental diseases in pets and a heightened awareness of pet oral health. This market expansion is further supported by the rising focus on veterinary health and the willingness of pet owners, particularly millennials, to invest in high-quality pet care products. The trend of pet humanization and the demand for premium products are significant factors contributing to the market's growth. Additionally, pet owners' desire to reflect their lifestyles through their pets' products has led to the introduction of new and customized dental care offerings, further bolstering the market's development.

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Market Size of Pet Oral Care Products Industry

Pet Oral Care Products Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 1.9 Billion
Market Size (2029) USD 2.61 Billion
CAGR (2024 - 2029) 6.60 %
Fastest Growing Market North America
Largest Market North America

Major Players

Pet Oral Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Pet Oral Care Products Market Analysis

The Pet Oral Care Products Market size is estimated at USD 1.9 billion in 2024, and is expected to reach USD 2.61 billion by 2029, growing at a CAGR of 6.60% during the forecast period (2024-2029).

  • The high prevalence of dental diseases in pets primarily drives the market. According to the Australian and American Veterinary Dental Societies, more than 80% of dogs develop gum disease by the age of three, compared to more than 70% of cats at the same age.
  • In addition to the rise in awareness about pet oral health, an increased focus on veterinary health is a major boost to studied market growth. Furthermore, people have been highly investing in pet care products, including pet oral care products, as pets are seen as family members. This is even higher in the millennial generation of developing and developed countries worldwide. For instance, as per the American Veterinary Medical Association, in 2023, Dog owners in the United States spent the most on veterinary care amounting to USD 367 annually, whereas cat owners spent USD 253 annually on veterinary care. 
  • Along with this, the rise in middle-income households and rising disposable incomes have increased the willingness of pet owners to spend on high-quality products for pets. Therefore, the growing interest in pet humanization, coupled with a rise in demand for premiumization in pet care products, is one of the factors driving the market growth for pet oral care products.
  • Moreover, some pet owners are very particular about representing their lifestyles by spending on products, including oral care products for their pets, encouraging many market competitors to launch new and customized products in the pet dental care segment. Hence, the increasing prevalence of dental diseases in pets along with new pet dental care products launched by the players, and growing pet humanization are the factors that are anticipated to support the growth of the studied market.

Pet Oral Care Products Industry Segmentation

Pet dental care products refer to various kinds of appliances, medicines, and other chemicals used to maintain proper oral hygiene and avoid dental diseases in pets. The Pet Dental Care Products market is segmented by product type (mouthwash/rinse, toothpaste, toothbrush, dental chews, veterinary products, and other product types), animal type (dogs and cats), distribution channel (supermarkets/hypermarkets, online channels, specialized pet shops, veterinary channels, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers the market size and forecasts in terms of value in USD for all the above segments.

Product Type
Mouthwash/Rinse
Toothpaste
Toothbrush
Dental Chews
Veterinary Products
Other Product Types
Animal Type
Dogs
Cats
Distribution Channel
Supermarkets/Hypermarkets
Online Channels
Specialized Pet Shops
Veterinary Channels
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
South America
Brazil
Argentina
Mexico
Rest of South America
Africa
South Africa
Rest of Africa
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Pet Oral Care Products Market Size Summary

The pet dental care products market is experiencing significant growth, driven by the increasing prevalence of dental diseases in pets and heightened awareness of pet oral health. As pets are increasingly viewed as family members, there is a growing willingness among pet owners, particularly millennials, to invest in high-quality oral care products. This trend is further supported by the rise in middle-income households and disposable incomes, which enable pet owners to spend more on premium pet care products. The market is also benefiting from the introduction of new and customized pet dental care products by various competitors, catering to the demand for products that align with pet owners' lifestyles. The focus on veterinary health and the rising number of dental procedures are additional factors propelling market growth globally.

North America is expected to maintain its dominance in the pet dental care products market, supported by high per capita animal healthcare expenditure and a large population of pet owners. The region's well-established pet care sector provides easy access to a wide range of dental health products, driving demand. Increased awareness of the importance of pet oral hygiene and the potential health complications arising from poor oral health have led to a growing market for specialized oral care products. Major players in the market, such as Mars Inc., Purina Pet Care, and Virbac, are actively engaging in strategic activities like new product launches and expansions to enhance their market share. These efforts, combined with the rising demand for effective and convenient pet dental care solutions, are expected to sustain the market's growth trajectory.

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Pet Oral Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure

      2. 1.2.2 Rising pet humanization

      3. 1.2.3 Changing Landscape of the Retail Sector

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Knowledge of Pet Oral Care and Veterinary Dentistry

      2. 1.3.2 Limited Accessibility of Specialized Professionals and Services in Developing Countries

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitutes

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Mouthwash/Rinse

      2. 2.1.2 Toothpaste

      3. 2.1.3 Toothbrush

      4. 2.1.4 Dental Chews

      5. 2.1.5 Veterinary Products

      6. 2.1.6 Other Product Types

    2. 2.2 Animal Type

      1. 2.2.1 Dogs

      2. 2.2.2 Cats

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Online Channels

      3. 2.3.3 Specialized Pet Shops

      4. 2.3.4 Veterinary Channels

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 UK

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Mexico

        4. 2.4.4.4 Rest of South America

      5. 2.4.5 Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Rest of Africa

Pet Oral Care Products Market Size FAQs

The Pet Oral Care Products Market size is expected to reach USD 1.9 billion in 2024 and grow at a CAGR of 6.60% to reach USD 2.61 billion by 2029.

In 2024, the Pet Oral Care Products Market size is expected to reach USD 1.9 billion.

Pet Dental Care Products Market Report Snapshots

Pet Dental Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)