Pet Treats Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 28.89 Billion |
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Market Size (2029) | USD 46.15 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 9.82 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Pet Treats Market Analysis
The Pet Treats Market size is estimated at USD 28.89 billion in 2024, and is expected to reach USD 46.15 billion by 2029, growing at a CAGR of 9.82% during the forecast period (2024-2029).
28.89 Billion
Market Size in 2024 (USD)
46.15 Billion
Market Size in 2029 (USD)
8.96 %
CAGR (2017-2023)
9.82 %
CAGR (2024-2029)
Largest Market by Sub Product
23.61 %
value share, Crunchy Treats, 2022
The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life and health benefits, such as promoting dental hygiene.
Largest Market by Region
40.62 %
value share, North America, 2022
North America remained the largest regional segment due to its higher pet population and higher consumer expenditure on functional and naturally made treats such as dental, freeze-dried, and jerky treats.
Fastest-growing Market by Sub Product
11.08 %
Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029
The growing demand for minimally processed treats that are free from preservatives and the willingness of pet owners to spend on these treats are fueling the segment’s growth.
Fastest-growing Market by Region
14.81 %
Projected CAGR, Africa, 2023-2029
The increasing disposable incomes are driving pet owners to spend regularly on pet treats that are used for dental health and to keep their pets occupied.
Leading Market Player
17.35 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader with a focus on extensive product launches under its Royal Canin, Greenies, Pedigree, and Temptations brands on a global scale.
Dogs held the major share in the market due to a shift in demand toward more premium dog treats and a higher population than other pets
- The pet treats market has experienced a shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients and free from artificial additives. The growing awareness about the significance of nutrition in the well-being of pets drives this trend.
- Dogs hold the highest share in the pet treats market, amounting to 53% in 2022. The higher share of the dog segment can be primarily attributed to the large population of dogs compared to other pets and the shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to witness a CAGR of 9.0% during the forecast period.
- Cats were the second-largest pet type, accounting for a market value of USD 7.1 billion in 2022 due to their popularity as pets, low maintenance requirements, and increasing pet cat population, especially in Europe (as they consider them to be a symbol of luck or fortune), their adaptability to small living spaces in comparison to dogs, and increase in the use of commercial treats for cats in training, rewarding, and maintaining dental health.
- Other pets accounted for 35% of the global pet population in 2022, while other pets, such as birds, fish, and rodents, held a market share of 18.5%. This lower share can be attributed to their lower demand, resulting in lower food requirements than larger pets. There is a growing interest in these other animals as pets because they require relatively less maintenance compared to dogs and cats.
- The increasing awareness among pet owners and the rising population of pets are the factors anticipated to drive the growth of the global pet treats market during the forecast period.
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North America leads the market due to consumers’ high standard of living and disposable incomes, preference for high-quality treats, and a well-established distribution network
- In 2022, pet treats accounted for 15.35% of the pet food market, valued at USD 25.21 billion. The global pet treats market grew by 59% in 2022 from 2017 due to increasing pet adoption rates and rising awareness about high-quality healthy treats.
- In 2022, North America was the largest region in the treats market, which accounted for USD 10.24 billion in value. The higher share of the region was attributed to its high standard of living and disposal income, allowing pet owners to purchase high-quality treats. Additionally, the market growth in the region is because of continuous product innovations and a well-established distribution network.
- Europe and Asia-Pacific were the second- and third-largest pet treats markets in 2022, valued at USD 7.58 billion and 5.33 billion, respectively. The market growth in these regions is attributed to their large pet populations, accounting for 54% of the global pet population. Furthermore, the United Kingdom, China, and Germany are major markets where a high number of pet owners tend to purchase premium quality treats at higher rates.
- South America and Africa together accounted for a value of USD 2.06 billion in 2022. The lower market share in these regions is attributed to a lower pet population compared to other regions, accounting for 24% of the global pet population in 2022. However, despite these factors, Africa is estimated to be the fastest-growing region during the forecast period. This is due to the increasing awareness of the importance of high-quality treats in maintaining pet health and the expectation of high pet adoptions over the coming years.
- Factors such as the rising pet population and consumers' growing awareness about health concerns are anticipated to boost the treats market during the forecast period.
Pet Treats Market Trends
Cats are the second-largest adopted pets globally due to their rising adoption for companionship and growing awareness about the benefits of owning a cat
- Globally, cats are being less adopted as compared to the adoption of dogs. In 2022, the cat population accounted for 24.8% of the global pet population, and it increased by 19.2% between 2017 and 2022. The share of cats is higher in Europe as they consider them a symbol of luck or fortune from historical times; Russia has a high population of cats as pets. The high growth of the cat population globally was because of the rise in pet humanization. Cats also require less space to live compared to dogs and can stay alone in a home for longer while no human is available to take care of the cat. For instance, between 2017 and 2022, more than 70% of pet parents, including cat parents in Russia and the United States, considered cats as family members, friends, or children.
- Cat adoption increased significantly during the COVID-19 pandemic as people had to stay indoors. Cats can stay indoors without being cooped up and are silent animals compared to dogs, which increased their adoption during the pandemic. During the pandemic, the United States witnessed higher adoption of cats as pets because of the work-from-home culture, leading to a demand for companionship and an increasing number of millennials becoming pet owners. For instance, in 2022, millennials were 33% of pet parents in the United States. The higher adoption of cats during the pandemic is expected to boost the pet treats market for a longer period.
- Factors such as an increase in the adoption and purchase of cats and rising pet humanization are expected to help the growth of the pet cat population, further boosting the pet treats market during the forecast period.
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Increasing pet expenditure observed due to rising premiumization and growing health concerns, with dogs accounting for the most expenditure
- Globally, there is a trend of increase in pet expenditure, which increased by 22.7% between 2017 and 2022 because of the rising premiumization and growing health concerns. Dogs have a higher share of pet expenditure, accounting for 46.3% in 2022. They have a higher share due to the higher consumption of pet food than cats and being fed with premium pet food.
- Pet parents invest in premium quality pet food as they are concerned about their pets' well-being. There has been a rise in providing other services such as pet grooming, pet daycare, and pet walking for better socialization with other pets and good-looking pets. This trend has been witnessed in North America, Europe, and Asia-Pacific. For instance, treats accounted for 13% of pet expenses in the United States in 2022. Moreover, people purchase premium pet food as they want their pets to consume high-quality food and are willing to pay premium prices. In the United States, about 40% of pet parents purchased premium pet food in 2022, and in Hong Kong's cat food market, premium pet food, including treats, accounted for 75% of pet food sales in 2022.
- There has been a shift in purchasing pet treats from offline to online stores, especially after the COVID-19 pandemic, because of the large number of pet products available on websites. However, in some countries, such as the Netherlands, pet parents prefer purchasing from pet stores due to the quality of their products. In the United States, online pet care sales, including treats, increased from 32% in 2020 to 40% in 2022. Premiumization and growing concern about health are the factors expected to contribute to the increasing pet expenditure during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- North America and Asia-Pacific have the highest dog populations due to evolving pet ecosystems, along with the availability of dogs for adoption and purchase from animal shelters
- The evolving pet ecosystem and rising availability of acquisition channels for other animals' adoption are driving the other pets market globally
Pet Treats Industry Overview
The Pet Treats Market is fragmented, with the top five companies occupying 37.88%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and The J. M. Smucker Company (sorted alphabetically).
Pet Treats Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Nestle (Purina)
The J. M. Smucker Company
Other important companies include ADM, Affinity Petcare SA, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Heristo aktiengesellschaft, Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Pet Treats Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Pet Treats Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Crunchy Treats
- 5.1.2 Dental Treats
- 5.1.3 Freeze-dried and Jerky Treats
- 5.1.4 Soft & Chewy Treats
- 5.1.5 Other Treats
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Region
- 5.4.1 Africa
- 5.4.1.1 By Country
- 5.4.1.1.1 South Africa
- 5.4.1.1.2 Rest of Africa
- 5.4.2 Asia-Pacific
- 5.4.2.1 By Country
- 5.4.2.1.1 Australia
- 5.4.2.1.2 China
- 5.4.2.1.3 India
- 5.4.2.1.4 Indonesia
- 5.4.2.1.5 Japan
- 5.4.2.1.6 Malaysia
- 5.4.2.1.7 Philippines
- 5.4.2.1.8 Taiwan
- 5.4.2.1.9 Thailand
- 5.4.2.1.10 Vietnam
- 5.4.2.1.11 Rest of Asia-Pacific
- 5.4.3 Europe
- 5.4.3.1 By Country
- 5.4.3.1.1 France
- 5.4.3.1.2 Germany
- 5.4.3.1.3 Italy
- 5.4.3.1.4 Netherlands
- 5.4.3.1.5 Poland
- 5.4.3.1.6 Russia
- 5.4.3.1.7 Spain
- 5.4.3.1.8 United Kingdom
- 5.4.3.1.9 Rest of Europe
- 5.4.4 North America
- 5.4.4.1 By Country
- 5.4.4.1.1 Canada
- 5.4.4.1.2 Mexico
- 5.4.4.1.3 United States
- 5.4.4.1.4 Rest of North America
- 5.4.5 South America
- 5.4.5.1 By Country
- 5.4.5.1.1 Argentina
- 5.4.5.1.2 Brazil
- 5.4.5.1.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 The J. M. Smucker Company
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, GLOBAL, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, GLOBAL, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, GLOBAL, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, GLOBAL, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, GLOBAL, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, GLOBAL, 2017 - 2022
- Figure 7:
- VOLUME OF PET TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 8:
- VALUE OF PET TREATS, USD, GLOBAL, 2017 - 2029
- Figure 9:
- VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 10:
- VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, GLOBAL, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF CRUNCHY TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 14:
- VALUE OF CRUNCHY TREATS, USD, GLOBAL, 2017 - 2029
- Figure 15:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 16:
- VOLUME OF DENTAL TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 17:
- VALUE OF DENTAL TREATS, USD, GLOBAL, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 19:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 20:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, GLOBAL, 2017 - 2029
- Figure 21:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 22:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 23:
- VALUE OF SOFT & CHEWY TREATS, USD, GLOBAL, 2017 - 2029
- Figure 24:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 25:
- VOLUME OF OTHER TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 26:
- VALUE OF OTHER TREATS, USD, GLOBAL, 2017 - 2029
- Figure 27:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 28:
- VOLUME OF PET TREATS BY PET TYPE, METRIC TON, GLOBAL, 2017 - 2029
- Figure 29:
- VALUE OF PET TREATS BY PET TYPE, USD, GLOBAL, 2017 - 2029
- Figure 30:
- VOLUME SHARE OF PET TREATS BY PET TYPE, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 31:
- VALUE SHARE OF PET TREATS BY PET TYPE, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 32:
- VOLUME OF PET CAT TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 33:
- VALUE OF PET CAT TREATS, USD, GLOBAL, 2017 - 2029
- Figure 34:
- VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 35:
- VOLUME OF PET DOG TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 36:
- VALUE OF PET DOG TREATS, USD, GLOBAL, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 38:
- VOLUME OF OTHER PETS TREATS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 39:
- VALUE OF OTHER PETS TREATS, USD, GLOBAL, 2017 - 2029
- Figure 40:
- VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 41:
- VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 42:
- VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, GLOBAL, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 45:
- VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 46:
- VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, GLOBAL, 2017 - 2029
- Figure 47:
- VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 48:
- VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, GLOBAL, 2017 - 2029
- Figure 49:
- VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 51:
- VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 52:
- VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, GLOBAL, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 54:
- VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 55:
- VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, GLOBAL, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 57:
- VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 58:
- VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, GLOBAL, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 60:
- VOLUME OF PET TREATS BY REGION, METRIC TON, GLOBAL, 2017 - 2029
- Figure 61:
- VALUE OF PET TREATS BY REGION, USD, GLOBAL, 2017 - 2029
- Figure 62:
- VOLUME SHARE OF PET TREATS BY REGION, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 63:
- VALUE SHARE OF PET TREATS BY REGION, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 64:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, AFRICA, 2017 - 2029
- Figure 65:
- VALUE OF PET TREATS BY COUNTRY, USD, AFRICA, 2017 - 2029
- Figure 66:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2029
- Figure 67:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2029
- Figure 68:
- VOLUME OF PET TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 69:
- VALUE OF PET TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 70:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, SOUTH AFRICA, 2022 AND 2029
- Figure 71:
- VOLUME OF PET TREATS, METRIC TON, REST OF AFRICA, 2017 - 2029
- Figure 72:
- VALUE OF PET TREATS, USD, REST OF AFRICA, 2017 - 2029
- Figure 73:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF AFRICA, 2022 AND 2029
- Figure 74:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 75:
- VALUE OF PET TREATS BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 76:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 77:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 78:
- VOLUME OF PET TREATS, METRIC TON, AUSTRALIA, 2017 - 2029
- Figure 79:
- VALUE OF PET TREATS, USD, AUSTRALIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, AUSTRALIA, 2022 AND 2029
- Figure 81:
- VOLUME OF PET TREATS, METRIC TON, CHINA, 2017 - 2029
- Figure 82:
- VALUE OF PET TREATS, USD, CHINA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, CHINA, 2022 AND 2029
- Figure 84:
- VOLUME OF PET TREATS, METRIC TON, INDIA, 2017 - 2029
- Figure 85:
- VALUE OF PET TREATS, USD, INDIA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDIA, 2022 AND 2029
- Figure 87:
- VOLUME OF PET TREATS, METRIC TON, INDONESIA, 2017 - 2029
- Figure 88:
- VALUE OF PET TREATS, USD, INDONESIA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, INDONESIA, 2022 AND 2029
- Figure 90:
- VOLUME OF PET TREATS, METRIC TON, JAPAN, 2017 - 2029
- Figure 91:
- VALUE OF PET TREATS, USD, JAPAN, 2017 - 2029
- Figure 92:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, JAPAN, 2022 AND 2029
- Figure 93:
- VOLUME OF PET TREATS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 94:
- VALUE OF PET TREATS, USD, MALAYSIA, 2017 - 2029
- Figure 95:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, MALAYSIA, 2022 AND 2029
- Figure 96:
- VOLUME OF PET TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 97:
- VALUE OF PET TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 98:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, PHILIPPINES, 2022 AND 2029
- Figure 99:
- VOLUME OF PET TREATS, METRIC TON, TAIWAN, 2017 - 2029
- Figure 100:
- VALUE OF PET TREATS, USD, TAIWAN, 2017 - 2029
- Figure 101:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, TAIWAN, 2022 AND 2029
- Figure 102:
- VOLUME OF PET TREATS, METRIC TON, THAILAND, 2017 - 2029
- Figure 103:
- VALUE OF PET TREATS, USD, THAILAND, 2017 - 2029
- Figure 104:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, THAILAND, 2022 AND 2029
- Figure 105:
- VOLUME OF PET TREATS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 106:
- VALUE OF PET TREATS, USD, VIETNAM, 2017 - 2029
- Figure 107:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, VIETNAM, 2022 AND 2029
- Figure 108:
- VOLUME OF PET TREATS, METRIC TON, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 109:
- VALUE OF PET TREATS, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 110:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF ASIA-PACIFIC, 2022 AND 2029
- Figure 111:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 112:
- VALUE OF PET TREATS BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 113:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 114:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 115:
- VOLUME OF PET TREATS, METRIC TON, FRANCE, 2017 - 2029
- Figure 116:
- VALUE OF PET TREATS, USD, FRANCE, 2017 - 2029
- Figure 117:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 118:
- VOLUME OF PET TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 119:
- VALUE OF PET TREATS, USD, GERMANY, 2017 - 2029
- Figure 120:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 121:
- VOLUME OF PET TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 122:
- VALUE OF PET TREATS, USD, ITALY, 2017 - 2029
- Figure 123:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
- Figure 124:
- VOLUME OF PET TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 125:
- VALUE OF PET TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 126:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 127:
- VOLUME OF PET TREATS, METRIC TON, POLAND, 2017 - 2029
- Figure 128:
- VALUE OF PET TREATS, USD, POLAND, 2017 - 2029
- Figure 129:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
- Figure 130:
- VOLUME OF PET TREATS, METRIC TON, RUSSIA, 2017 - 2029
- Figure 131:
- VALUE OF PET TREATS, USD, RUSSIA, 2017 - 2029
- Figure 132:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 133:
- VOLUME OF PET TREATS, METRIC TON, SPAIN, 2017 - 2029
- Figure 134:
- VALUE OF PET TREATS, USD, SPAIN, 2017 - 2029
- Figure 135:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 136:
- VOLUME OF PET TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 137:
- VALUE OF PET TREATS, USD, UNITED KINGDOM, 2017 - 2029
- Figure 138:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 139:
- VOLUME OF PET TREATS, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 140:
- VALUE OF PET TREATS, USD, REST OF EUROPE, 2017 - 2029
- Figure 141:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 142:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 143:
- VALUE OF PET TREATS BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 144:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 145:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 146:
- VOLUME OF PET TREATS, METRIC TON, CANADA, 2017 - 2029
- Figure 147:
- VALUE OF PET TREATS, USD, CANADA, 2017 - 2029
- Figure 148:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, CANADA, 2022 AND 2029
- Figure 149:
- VOLUME OF PET TREATS, METRIC TON, MEXICO, 2017 - 2029
- Figure 150:
- VALUE OF PET TREATS, USD, MEXICO, 2017 - 2029
- Figure 151:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, MEXICO, 2022 AND 2029
- Figure 152:
- VOLUME OF PET TREATS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 153:
- VALUE OF PET TREATS, USD, UNITED STATES, 2017 - 2029
- Figure 154:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, UNITED STATES, 2022 AND 2029
- Figure 155:
- VOLUME OF PET TREATS, METRIC TON, REST OF NORTH AMERICA, 2017 - 2029
- Figure 156:
- VALUE OF PET TREATS, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 157:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF NORTH AMERICA, 2022 AND 2029
- Figure 158:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 159:
- VALUE OF PET TREATS BY COUNTRY, USD, SOUTH AMERICA, 2017 - 2029
- Figure 160:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 161:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 162:
- VOLUME OF PET TREATS, METRIC TON, ARGENTINA, 2017 - 2029
- Figure 163:
- VALUE OF PET TREATS, USD, ARGENTINA, 2017 - 2029
- Figure 164:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, ARGENTINA, 2022 AND 2029
- Figure 165:
- VOLUME OF PET TREATS, METRIC TON, BRAZIL, 2017 - 2029
- Figure 166:
- VALUE OF PET TREATS, USD, BRAZIL, 2017 - 2029
- Figure 167:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, BRAZIL, 2022 AND 2029
- Figure 168:
- VOLUME OF PET TREATS, METRIC TON, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 169:
- VALUE OF PET TREATS, USD, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 170:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF SOUTH AMERICA, 2022 AND 2029
- Figure 171:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2017 - 2023
- Figure 172:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2017 - 2023
- Figure 173:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022
Pet Treats Industry Segmentation
Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.
- The pet treats market has experienced a shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients and free from artificial additives. The growing awareness about the significance of nutrition in the well-being of pets drives this trend.
- Dogs hold the highest share in the pet treats market, amounting to 53% in 2022. The higher share of the dog segment can be primarily attributed to the large population of dogs compared to other pets and the shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to witness a CAGR of 9.0% during the forecast period.
- Cats were the second-largest pet type, accounting for a market value of USD 7.1 billion in 2022 due to their popularity as pets, low maintenance requirements, and increasing pet cat population, especially in Europe (as they consider them to be a symbol of luck or fortune), their adaptability to small living spaces in comparison to dogs, and increase in the use of commercial treats for cats in training, rewarding, and maintaining dental health.
- Other pets accounted for 35% of the global pet population in 2022, while other pets, such as birds, fish, and rodents, held a market share of 18.5%. This lower share can be attributed to their lower demand, resulting in lower food requirements than larger pets. There is a growing interest in these other animals as pets because they require relatively less maintenance compared to dogs and cats.
- The increasing awareness among pet owners and the rising population of pets are the factors anticipated to drive the growth of the global pet treats market during the forecast period.
| Sub Product | Crunchy Treats | ||
| Dental Treats | |||
| Freeze-dried and Jerky Treats | |||
| Soft & Chewy Treats | |||
| Other Treats | |||
| Pets | Cats | ||
| Dogs | |||
| Other Pets | |||
| Distribution Channel | Convenience Stores | ||
| Online Channel | |||
| Specialty Stores | |||
| Supermarkets/Hypermarkets | |||
| Other Channels | |||
| Region | Africa | By Country | South Africa |
| Rest of Africa | |||
| Region | Asia-Pacific | By Country | Australia |
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| Philippines | |||
| Taiwan | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific | |||
| Region | Europe | By Country | France |
| Germany | |||
| Italy | |||
| Netherlands | |||
| Poland | |||
| Russia | |||
| Spain | |||
| United Kingdom | |||
| Rest of Europe | |||
| Region | North America | By Country | Canada |
| Mexico | |||
| United States | |||
| Rest of North America | |||
| Region | South America | By Country | Argentina |
| Brazil | |||
| Rest of South America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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