Pet Wearable Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| CAGR | 8.49 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Pet Wearable Market Analysis
Over the next five years, the pet wearables market is expected to register a CAGR of 8.49%.
The COVID-19 pandemic impacted the global healthcare system, which in turn impacted the pet wearable market. Pet adoption increased tremendously during the pandemic, resulting in increased animal health care and thus driving the growth of the pet wearable market. For instance, an article published by Frontiers in Veterinary Medicine in May 2021 stated that several countries, including Canada, showed that pet adoption peaked during the early phase of the pandemic (between April and May 2020). Thus, COVID-19 increased pet adoption, which increased the demand for identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety, and security of pets. Since pet wearable devices offer all these benefits, the COVID-19 pandemic sparked a surge in demand for pet wearable devices. However, in the current scenario, with the significant increase in pet adoption trends, the demand for pet wearable devices is expected to increase significantly over the forecast period.
The factors that are driving the growth of the studied market are an increase in awareness about pets' physical and mental fitness, the rising adoption of IoT, a growth in demand for pet monitoring, and technological advancements. For example, the Pet Food Manufacturers Association (United Kingdom) predicted that 17 million (59% of) households would own pets in 2021.This increasing number of pet owners is more concerned about the safety of their pets, and the pet owner population has become more aware of the safety of their pets, thereby driving the growth of the studied market.
The increasing number of pet owners, especially among millennials, is driving the demand for pet monitoring. For instance, in November 2021, an article published by Plug and Play stated that with the advancements in the pet health industry, owners are now able to track almost every aspect of their pet's health using everything from smart health monitoring platforms to wearable devices. This adoption of advancements among pet owners for the safety of their pets is anticipated to drive market growth.
Additionally, using pet wearables offers benefits, such as connecting humans to their pets to track their daily activities and health using these devices. This monitoring generates data for food intake, heart and respiratory rates, and patterns and calories burned by pets during the day. The data generated by these devices is used to analyze pets' health. The technological advancements in the market are further expected to positively impact the market studied. For instance, in June 2022, Furbo launched a 360-degree dog camera that rotates 360 degrees at its base to follow the active pup while offering a wide-angle lens, colored night vision, and auto dog tracking. The camera can be moved through the app's controls. Such product innovation is expected to drive the market studied significantly.
Thus, due to the increase in awareness about pets' physical and mental fitness and the rising adoption of IoT, growth in demand for pet monitoring, and technological advancements, the studied market is expected to witness significant growth over the forecast period. However, device battery life and high production costs are expected to limit market growth during the study period.
Pet Wearable Market Trends
This section covers the major market trends shaping the Pet Wearable Market according to our research experts:
Identification and Tracking Segment is Expected to Witness a Significant Growth Over the Forecast Period.
Because of the widespread use of pet wearables, such as smart collars, for tracking the whereabouts of pet animals using GPS, the identification and tracking segment is expected to grow significantly over the forecast period.With these pet wearables, owners can track their pets, help other people identify pets that have strayed off, and return them to their rightful owners. Owners can use their smartphones to track the location of their pets and easily identify them in a short period of time.
The article published by Stray Animal Statistics in January 2022 reported that 5500 stray dogs are put to rest each day, and of these stray dogs, only 17% of dogs in shelters return to their pet parents. Therefore, to increase the percentage of pets found, demand for pet wearables is expected to increase to address the rising demand for identification and tracking. Thus, the segment is expected to grow significantly.
Similarly, another article published by PetMD in October 2021 mentioned that among the 3.3 million dogs and cats entering shelters as strays, only 20% are reunited with their families. In contrast, microchipped dogs who returned home accounted for 52.2% of the time, even when they were 600 to 1,000 miles away from home, while dogs without microchips were returned to their families 21.9% of the time. These findings imply that pets wearing an identification ID or wearable device are more likely to be found and recovered.Hence, with wearables such as GPS tracking devices, the chances of a pet getting lost or stolen may reduce drastically.
The increasing number of product launches and technological advancements drive the studied segment's growth. For example, in February 2021, the Greater Hyderabad Municipal Corporation (GHMC) planned to inject radio-frequency identification (RFID)-based chips in dogs and other animals to enable pet owners to locate their pets when they are found missing or lost. Similarly, in January 2022, Tractive launched its new pet tracker, developed specifically for cats. The Trac GPS Cat LTE Tracker is attached by threading the collar through the device for a more secure fit.
Hence, due to the wide-scale uses of pet wearables, such as smart collars and tracking the whereabouts of pet animals using GPS, the segment is expected to witness significant growth over the forecast period.
North America is Expected to Witness a Significant Growth Over the Forecast Period.
North America is expected to witness significant growth in the pet wearable market owing to the growing adoption of companion animals, high disposable income, and increasing per capita animal healthcare expenditure. The rise in awareness about pet health among pet owners, the increase in product innovation and sophisticated technology, and a high percentage of tech-savvy owners are some other significant factors driving the growth of the pet wearable market in North America.
The American Pet Products Association's (APPA) National Pet Owners Survey (2021-2022) reported that 70% of households in the United States are pet owners. Such factors create an opportunity for the major players in the pet wearable market to launch new products and are expected to fuel market growth in this region.
Similarly, an article published by Frontiers in Veterinary Medicine in October 2021 reported that 37% of Canadian households own one or more cats, and the percentage got significantly higher during the COVID-19 pandemic period. Thus, increasing pet adoption in North American countries is driving the demand for pet wearables to track and monitor the activities of pets, thereby driving the growth of the studied market.
Moreover, a high concentration of major players in the region, along with increasing product launches, is anticipated to drive market growth. For instance, in October 2021, Smart Tracking Technologies, LLC, launched "Link Smart Pet which offers pet owners a better way to keep their pet dogs safe, healthy, and connected through its smart features, which include GPS tracking, customized activity monitoring and analysis, reminders and access to vet records, temperature alerts, tone and vibration training controls, a built-in flashlight, and the ability to create safe places where your pet is free to roam and get immediate alerts if he wanders.
Similarly, in July 2021, Whistle, one of the global leaders in pet health and location tracking, announced the launch of its newest pet wearable, "The Whistle Switch Smart Collar," which is size-inclusive and offers total health and fitness tracking along with 24/7 GPS location monitoring of pets. Thus, such product launches are also fueling the growth of the studied market in the region.
Thus, due to the growing adoption of companion animals, high disposable income, and increasing per capita animal healthcare expenditure, the region is expected to witness significant growth over the forecast period.
Pet Wearable Industry Overview
The pet wearable market is competitive and fragmented, and it consists of many key players operating globally and regionally. Some of the players operating in this segment are Latsen Technology Limited (Pawfit), Tractive, FitBark Inc., Garmin Ltd., Loc8tor Ltd., Dogtra, PetPace Ltd., Mars Incorporated (Whistle Labs Inc.), Pod Trackers, DogTelligent Inc., GoPro Inc., DogTelligent Inc., and Otto Petcare Systems.
Pet Wearable Market Leaders
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Dogtra
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Fitbark Inc.
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Mars, Incorporated (Whistle)
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Loc8tor Ltd.
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Garmin Ltd
*Disclaimer: Major Players sorted in no particular order
Pet Wearable Market News
- May 2022: PurrSong, Inc. launched its LavvieTag, a cat smart-care fitness tracker. It enables pet owners to collect their cat's daily walking, running, sleep, and calorie consumption with LavvieTAG's Activity Analysis Sensor.
- January 2022: Invoxia, a United States-based tech company, introduced a smart dog collar named Invoxia Smart Dog Collar, which is made to monitor a pet dog's vitals, activity, and location 24/7 and has become the first biometric health collar for dogs.
Pet Wearable Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increase in Awareness about Pet's Physical and Mental Fitness and Rising Adoption of IoT
- 4.2.2 Growth in Demand for Pet Monitoring
- 4.2.3 Technological Advancements
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4.3 Market Restraints
- 4.3.1 Battery Life Issues of Devices
- 4.3.2 High Cost of Products
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
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5.1 By Product
- 5.1.1 Smart Collar
- 5.1.2 Smart Camera
- 5.1.3 Smart Harness and Vest
- 5.1.4 Other Products
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5.2 By Application
- 5.2.1 Identification and Tracking
- 5.2.2 Monitoring and Control
- 5.2.3 Medical Diagnosis and Treatment
- 5.2.4 Other Applications
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5.3 By Animal Type
- 5.3.1 Dogs
- 5.3.2 Cats
- 5.3.3 Other Animals
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Spain
- 5.4.2.6 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 South Korea
- 5.4.3.6 Rest of Asia-Pacific
- 5.4.4 Middle East and Africa
- 5.4.4.1 GCC
- 5.4.4.2 South Africa
- 5.4.4.3 Rest of Middle East and Africa
- 5.4.5 South America
- 5.4.5.1 Brazil
- 5.4.5.2 Argentina
- 5.4.5.3 Rest of South America
6. COMPANY PROFILES AND COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Latsen Technology Limited (Pawfit)
- 6.1.2 Tractive
- 6.1.3 FitBark Inc.
- 6.1.4 Garmin Ltd.
- 6.1.5 Loc8tor Ltd.
- 6.1.6 Dogtra
- 6.1.7 PetPace Ltd.
- 6.1.8 Mars Incorporated (Whistle Labs Inc.)
- 6.1.9 Pod Trackers
- 6.1.10 DogTelligent Inc.
- 6.1.11 GoPro Inc.
- 6.1.12 DogTelligent Inc.
- 6.1.13 Otto Petcare Systems
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityPet Wearable Industry Segmentation
As per the scope of the report, "pet wearables" refer to devices worn on the pet's body to serve various purposes, such as identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety, and security. The pet wearable market is segmented by product (smart collars, smart cameras, smart harnesses, and smart vests), application (identification and tracking, monitoring and control, medical diagnosis and treatment, and other applications), animal type (dogs, cats, and other animals), and geography (North America, Europe, Asia-Pacific, the Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers a value (USD million) for the above segments.
| By Product | Smart Collar | |
| Smart Camera | ||
| Smart Harness and Vest | ||
| Other Products | ||
| By Application | Identification and Tracking | |
| Monitoring and Control | ||
| Medical Diagnosis and Treatment | ||
| Other Applications | ||
| By Animal Type | Dogs | |
| Cats | ||
| Other Animals | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Geography | Middle East and Africa | GCC |
| South Africa | ||
| Rest of Middle East and Africa | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America |
Pet Wearable Market Research FAQs
What is the current Pet Wearable Market size?
The Pet Wearable Market is projected to register a CAGR of 8.49% during the forecast period (2024-2029)
Who are the key players in Pet Wearable Market?
Dogtra, Fitbark Inc., Mars, Incorporated (Whistle), Loc8tor Ltd. and Garmin Ltd are the major companies operating in the Pet Wearable Market.
Which is the fastest growing region in Pet Wearable Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Pet Wearable Market?
In 2024, the North America accounts for the largest market share in Pet Wearable Market.
What years does this Pet Wearable Market cover?
The report covers the Pet Wearable Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pet Wearable Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends in pet wearable technology?
The emerging trends in pet wearable technology are a) Advancements in GPS tracking b) Health monitoring c) AI-powered features for pet wearables
Pet Wearable Industry Report
The global pet wearable market is experiencing robust growth, attributed to increasing awareness among pet owners about their pets' health and safety. Enhancements in technology such as IoT, RFID, and GPS are essential, enriching the functionalities of pet wearables to include features like real-time health monitoring and location tracking. The market segments various products such as smart collars, smart cameras, and smart harnesses, all contributing to the pet wearable market size and its expansion. Notably, pet owners are actively utilizing these wearables to track their pets’ fitness and health metrics, including heart rate, calorie intake, and activity levels, further propelling the pet wearable market growth. The pet wearable market analysis indicates that the market is highly competitive, with numerous key players focusing on product innovation, technological advancements, and forming strategic partnerships to consolidate their positions in the market. For a deeper understanding of market dynamics, current trends, and future projections, stakeholders and potential investors can access a sample of this industry analysis as a free report PDF download.
