Market Share of Philippines OOH And DOOH Industry
The Philippines out-of-home (OOH) and Digital-Out-of-Home (DOOH) Market is fragmented. It includes various extensive outdoor advertising and media companies that operate multiple markets. It also encompasses the smaller, local companies, which operate a limited number of structures in a few local markets. Some of the major players in the market are JCDecaux SE, DOOH Philippines, Clear Channel Outdoor Holdings, etc. Some of the recent developments are:
April 2024: Vistar Media, a prominent global provider of technology solutions for out-of-home (OOH) media, pinpointed Southeast Asia (SEA) as a pivotal growth market. This decision comes on the heels of substantial investments from advertisers and media owners throughout the region.
February 2024: JCDecaux SE, the outdoor advertising firm, unveiled the airport programmatic DOOH initiative. This pioneering solution equips brands and agencies with the ability to seamlessly run targeted, dynamic, and contextually relevant ad campaigns across JCDecaux's programmatic airports. This is made possible through the VIOOH SSP (Supply Side Platform) and over 30 DSPs (Demand Side Platforms), with availability on platforms like Displayce.
Philippines OOH and DOOH Market Leaders
-
JCDecaux SE
-
DOOH Philippines
-
Clear Channel Outdoor Holdings
-
Dentsu
-
Broadsign
*Disclaimer: Major Players sorted in no particular order
