Market Size of Philippines OOH And DOOH Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 325.26 Million |
| Market Size (2029) | USD 434.57 Million |
| CAGR (2024 - 2029) | 5.97 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Philippines OOH and DOOH Market Analysis
The Philippines OOH And DOOH Market size is estimated at USD 325.26 million in 2024, and is expected to reach USD 434.57 million by 2029, growing at a CAGR of 5.97% during the forecast period (2024-2029).
- The country's digital out-of-home landscape is swiftly evolving, fueled by technological advancements and rapidly changing consumer behaviors. This evolution promises a surge in interactive campaigns, solidifying the connection between brands and their audiences. Particularly intriguing is the emerging ability to customize content, amplifying brand engagement.
- The county's population is increasingly moving to urban areas. Out-of-home (OOH) advertisements can be placed in various locations, including roadways, newsstands, kiosks, and both inside and outside of shopping malls, stadiums, movie theaters, convenience stores, gyms, bars, restaurants, and gas stations.
- The Philippines' DooH (Digital out-of-home) sector is swiftly pivoting toward digitalization. Backed by advanced technology, digital billboards offer improved analytics. This transition is spurred by a demand for more engaging and interactive advertising solutions. The capability to collect real-time data has heightened the appeal of digital billboards for advertisers seeking to optimize their campaigns.
- Market players are involved in strategic partnerships and collaboration to offer advanced DOOH and OOH solutions. For instance, in April 2023, GroupM, a prominent media investment company, and Moving Walls, a global player in outdoor advertising technology, strengthened their collaboration in the Philippines, building on successful ventures in Indonesia and Malaysia. Through this partnership, GroupM Philippines' agencies gained access to Moving Walls' solution, Moving Audiences. This platform leverages audience data for precise planning, purchasing, and validating of DOOH media.
- However, tracking user engagement with Digital out-of-home (DooH) advertising is difficult due to the challenge of accurately measuring DooH impressions. Vendors use smartphone location data to estimate foot traffic around outdoor ads, but this method lacks accuracy.
