Philippines Pet Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 292.20 Million |
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Market Size (2029) | USD 681.32 Million |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 18.45 % |
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Fastest Growing by Pets | Dogs |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Philippines Pet Food Market Analysis
The Philippines Pet Food Market size is estimated at USD 292.20 million in 2024, and is expected to reach USD 681.32 million by 2029, growing at a CAGR of 18.45% during the forecast period (2024-2029).
292.20 Million
Market Size in 2024 (USD)
681.32 Million
Market Size in 2029 (USD)
16.03 %
CAGR (2017-2023)
18.45 %
CAGR (2024-2029)
Largest Market by Product
48.94 %
value share, Food, 2022
The increased demand for commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets has made it the largest segment in the country.
Largest Market by Animal
59.99 %
value share, Dogs, 2022
The higher population of dogs, the common pets in many Filipino households, resulted in a higher demand for dog food products, thus increasing the segment’s share in the market.
Fastest-growing Market by Product
20.12 %
Projected CAGR, Pet Treats, 2023-2029
The increasing awareness, the vital role of treats in training, rewarding, and supporting the well-being of pets, and consumer focus on pet health are driving the market’s growth.
Fastest-growing Market by Animal
20.92 %
Projected CAGR, Dogs, 2023-2029
Owing to the growing dog ownership rates and increasing consumer disposable incomes, the demand for high-quality dog foods is rapidly rising in the country, driving the market’s growth.
Leading Market Player
27.87 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader and primarily focuses on product innovations in the country. It launched various pet food lines under the Royal Canin and Temptations brands.
Dogs held the major share due to higher usage of commercial food along with growing demand for premium and high-quality dog foods
- In 2022, the dogs segment was the dominant segment in the Philippines' pet food market, with a market value of USD 126.4 million. This dominance can be attributed to their large population in the country, accounting for approximately 29.3% (17.8 million) of the pet population. Due to the increasing dog population, there has been an increasing demand for premium and high-quality dog foods, driven by awareness among pet owners in the country. As a result, the dogs segment is projected to be the fastest-growing in the country, with a CAGR of 20.9% during the forecast period.
- Other pet animals, such as birds, fish, reptiles, and rodents, are 67% of the pet population in the Philippines. They accounted for 36% of the country's pet food market in 2022. This is because these pets are typically smaller in body size and, therefore, require relatively smaller amounts of food.
- Cats held a lower market share in the Philippine pet food market, valued at USD 8.5 million in 2022. However, the factor for the cats segment having a lower market demand compared to the dogs segment is their lower population. The pet cat population in the Philippines accounted for 3.5% of the pet population, which is significantly less than the dog population. Additionally, cats consume less food compared to dogs, which contributes to their relatively lower market demand.
- Due to the rise in pet ownership rates, especially during the pandemic, along with increasing awareness among pet owners and the growing demand for specialized diets to promote pets' health, the Philippines pet food market is projected to register a CAGR of 18.7% during the forecast period.
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Philippines Pet Food Market Trends
The advantage of adaptability to smaller living spaces in apartments and the need for companionship during the COVID-19 pandemic drive the cat population as pets
- The pet cat population in the Philippines is relatively smaller than dogs and other pet animals, accounting for only 3.5% of the total pet population in the country in 2022. This limited share of pet cats can be attributed to the cultural preferences in the Philippines, where the nation generally has a stronger affinity for dogs. Additionally, negative cultural beliefs associated with cats, such as being associated with bad luck and evil spirits, have contributed to a perception that cats should be avoided or mistreated. Consequently, some individuals fail to provide proper care and shelter to cats.
- The pet cat population was 7.4 times less than the dog population in the country as of 2022. However, there was an increasing trend in the overall pet cat population in the country, which increased by about 10.5% between 2019 and 2022. This trend is mainly due to the growing trend of pet humanization. Cats can be the better option for living in small spaces like apartments, and the need for companionship during the pandemic resulted in higher popularity for cats as pets.
- Popular cat breeds for pets in the Philippines include Persian cats, British Shorthair, and Domestic Shorthair. The rural population owns a larger number of cats compared to the urban population, with the urban-rural pet cat population ratio standing at 46:54 as of 2022. As people's lifestyles and living spaces change, cats are increasingly seen as ideal companions for families, particularly those with children, as they are low-maintenance pets. These factors are expected to contribute to a further increase in the pet cat population during the forecast period, reflecting the evolving preferences and needs of pet owners in the Philippines.
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The rise in premiumization and growing concerns about pet health increased the pet food expenditure
- There has been growth in pet expenditure in the Philippines. Pet expenditure increased by 23.1% between 2017 and 2022 because of the availability of different types of pet food and the rise in premiumization. Pet parents are purchasing premium-brand pet food for their pets due to the growing health concerns and to provide adequate nutrition to their pets. In 2022, dogs had a higher share (39.3%) than other pets, as a larger quantity of premium pet food for dogs was purchased than other pets. For instance, the sales of premium dry pet food for dogs increased from USD 36.6 million in 2021 to 39.2 million in 2022, whereas the sales of premium dry pet food for cats increased from USD 4.7 million in 2021 to USD 5.3 million in 2022.
- There is a trend of providing dogs with fresh food in the country, due to which the pet expenditure is lower than in other countries in Asia-Pacific. For instance, fresh food was fed to about 65% of the dog population in 2021.
- Pet food in the country is purchased from different channels, such as offline retailers, online retailers, and non-retailers, such as vet clinics. Offline retailers had the largest share in the country as the sales through offline retailers, such as grocery retailers, pet shops, and others, accounted for 84% of pet food sales. Sales through online retailers witnessed an increase from 9.9% in 2020 to 11.1% in 2021 as a result of the COVID-19 pandemic, the easy ordering process, and the availability of a large number of pet food products available on websites.
- The growing demand for premium pet food and growing concern for pets' health are anticipated to increase pet expenditure in the country during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular pets in the country, with about 67.0% of households owning at least one dog as a pet in 2022
- Other pets accounted for a higher share due to the rich biodiversity and the warm and tropical climate in the country
Philippines Pet Food Industry Overview
The Philippines Pet Food Market is moderately consolidated, with the top five companies occupying 64.43%. The major players in this market are ADM, Charoen Pokphand Group, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc. and Mars Incorporated (sorted alphabetically).
Philippines Pet Food Market Leaders
ADM
Charoen Pokphand Group
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Other important companies include DoggyMan H. A. Co., Ltd., EBOS Group Limited, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Philippines Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Philippines Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Charoen Pokphand Group
- 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.4 DoggyMan H. A. Co., Ltd.
- 6.4.5 EBOS Group Limited
- 6.4.6 General Mills Inc.
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, PHILIPPINES, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, PHILIPPINES, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, PHILIPPINES, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, PHILIPPINES, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, PHILIPPINES, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, PHILIPPINES, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, PHILIPPINES, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, PHILIPPINES, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, PHILIPPINES, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, PHILIPPINES, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, PHILIPPINES, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, PHILIPPINES, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, PHILIPPINES, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, PHILIPPINES, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, PHILIPPINES, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, PHILIPPINES, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, PHILIPPINES, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, PHILIPPINES, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, PHILIPPINES, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, PHILIPPINES, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, PHILIPPINES, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, PHILIPPINES, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, PHILIPPINES, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, PHILIPPINES, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, PHILIPPINES, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, PHILIPPINES, 2022
Philippines Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- In 2022, the dogs segment was the dominant segment in the Philippines' pet food market, with a market value of USD 126.4 million. This dominance can be attributed to their large population in the country, accounting for approximately 29.3% (17.8 million) of the pet population. Due to the increasing dog population, there has been an increasing demand for premium and high-quality dog foods, driven by awareness among pet owners in the country. As a result, the dogs segment is projected to be the fastest-growing in the country, with a CAGR of 20.9% during the forecast period.
- Other pet animals, such as birds, fish, reptiles, and rodents, are 67% of the pet population in the Philippines. They accounted for 36% of the country's pet food market in 2022. This is because these pets are typically smaller in body size and, therefore, require relatively smaller amounts of food.
- Cats held a lower market share in the Philippine pet food market, valued at USD 8.5 million in 2022. However, the factor for the cats segment having a lower market demand compared to the dogs segment is their lower population. The pet cat population in the Philippines accounted for 3.5% of the pet population, which is significantly less than the dog population. Additionally, cats consume less food compared to dogs, which contributes to their relatively lower market demand.
- Due to the rise in pet ownership rates, especially during the pandemic, along with increasing awareness among pet owners and the growing demand for specialized diets to promote pets' health, the Philippines pet food market is projected to register a CAGR of 18.7% during the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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