Philippines Pet Food Market Size

Philippines Pet Food Market Analysis

The Philippines Pet Food Market size is estimated at USD 292.20 million in 2024, and is expected to reach USD 681.32 million by 2029, growing at a CAGR of 18.45% during the forecast period (2024-2029).

Want to share this? Click here to share on social media or embed it on your website.

292.20 Million

Market Size in 2024 (USD)

681.32 Million

Market Size in 2029 (USD)

16.03 %

CAGR (2017-2023)

18.45 %

CAGR (2024-2029)

Largest Market by Product

48.94 %

value share, Food, 2022

The increased demand for commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets has made it the largest segment in the country.

Largest Market by Animal

59.99 %

value share, Dogs, 2022

The higher population of dogs, the common pets in many Filipino households, resulted in a higher demand for dog food products, thus increasing the segment’s share in the market.

Fastest-growing Market by Product

20.12 %

Projected CAGR, Pet Treats, 2023-2029

The increasing awareness, the vital role of treats in training, rewarding, and supporting the well-being of pets, and consumer focus on pet health are driving the market’s growth.

Fastest-growing Market by Animal

20.92 %

Projected CAGR, Dogs, 2023-2029

Owing to the growing dog ownership rates and increasing consumer disposable incomes, the demand for high-quality dog foods is rapidly rising in the country, driving the market’s growth.

Leading Market Player

27.87 %

market share, Mars Incorporated, 2022

Mars, Incorporated is the market leader and primarily focuses on product innovations in the country. It launched various pet food lines under the Royal Canin and Temptations brands.

Dogs held the major share due to higher usage of commercial food along with growing demand for premium and high-quality dog foods

Philippines Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

• In 2022, the dogs segment was the dominant segment in the Philippines' pet food market, with a market value of USD 126.4 million. This dominance can be attributed to their large population in the country, accounting for approximately 29.3% (17.8 million) of the pet population. Due to the increasing dog population, there has been an increasing demand for premium and high-quality dog foods, driven by awareness among pet owners in the country. As a result, the dogs segment is projected to be the fastest-growing in the country, with a CAGR of 20.9% during the forecast period.
• Other pet animals, such as birds, fish, reptiles, and rodents, are 67% of the pet population in the Philippines. They accounted for 36% of the country's pet food market in 2022. This is because these pets are typically smaller in body size and, therefore, require relatively smaller amounts of food.
• Cats held a lower market share in the Philippine pet food market, valued at USD 8.5 million in 2022. However, the factor for the cats segment having a lower market demand compared to the dogs segment is their lower population. The pet cat population in the Philippines accounted for 3.5% of the pet population, which is significantly less than the dog population. Additionally, cats consume less food compared to dogs, which contributes to their relatively lower market demand.
• Due to the rise in pet ownership rates, especially during the pandemic, along with increasing awareness among pet owners and the growing demand for specialized diets to promote pets' health, the Philippines pet food market is projected to register a CAGR of 18.7% during the forecast period.