Market Trends of Pickles and Pickle Products Industry
Increased Preference for Organic and Flavored Pickles
Many countries use pickles as a side dish for extra taste and flavor. Pickles are used on sandwiches, hamburgers, hot dogs, and other products. The market is primarily influenced by health benefits, taste enhancement, and the demand for pickles as a complementary product along with the main course of food. Furthermore, there has been a significant increase in the market for natural/organic food products, including pickles, among consumers in recent years as they are becoming more aware of the adverse health effects associated with the consumption of various synthetic food ingredients. Furthermore, due to the growing vegan trend, the demand for gourmet pickles and pickle products is also growing. The market players are producing pickles according to consumer demands. For instance, in May 2021, SuckerPunch Gourmet launched Kosher Certified Dill Pickle Line. The new pickles claimed to be non-GMO certified, gluten-free, and vegan. The pickle is made with an 11-spice blend.
Asia Pacific Remains the Largest Market
Asia-Pacific continues to lead the pickles and pickle products market, owing to its increased commercialization and industrialization of the pickle processing industry in developing countries like India. The most common pickle known to Indians is aam ka achar, the mango pickle. However, in different parts of the country, different ingredients are used to make pickles because India has so many indigenous varieties of fruits and vegetables. Furthermore, an increase in the use of a variety of pickled fruits, vegetables, seafood, and meat in the meal accompaniment form is likely to pave the way for mushrooming growth of the pickles market in the Asia-Pacific region. It is anticipated that the future of the global pickles market will be bright because of the rise in demand for pickles among consumers as a flavourful product and also as food enhancers during the forecast period. Other types of pickles include amla pickle, beetroot pickle, carrot pickle, bitter guard pickle, and many more. Each region has its favorites, and their preference also changes seasonally. Additionally, with the influence of western cuisines in the country, there has been significant demand for gourmet pickles as well in the past couple of years. The market players in India are launching new products in the Indian market. For instance, in January 2022, Indian Traditional Food launched Gujjuben and YO'S Kitchen Sandwich pickles in India's largest food expo Indus Food 2022.
